Контрольна робота № 1

Варіант 9

1. Прочитайте поданий нижче текст. Дайте письмовий переклад 1, та 3 абзаців.

^{THE MARKETING MIX}

^{(1) The marketing mix refers to the key activities used in marketing an} organization's products or services. It is frequently referred to as the four Ps:

• Product - the features and benefits of the product or service provided.

• Price - the costs of production, prices charged by the competitors and customers' expectations.

• Promotion - how to promote and advertise the product or service, i.e. how to communicate with customers.

• Place - how to distribute the product and make it available for consumers, e.g. through retail outlets or via the Internet.

(2) Some people argue that three other Ps should be added to the marketing mix, especially for organizations that provide intangible services that are generally consumed at the time of purchase and may depend on significant human input rather than tangible products:

• People – those involved in the delivery of services to consumers; for example, staff serving in a restaurant are as important as the food on the plate.

• Process – how will you deliver the services offered?

• Physical evidence – what premises (such as factories and offices), or other tangibles do you need?

(3) Senior managers can control the elements of the marketing mix to keep ahead of competition. The marketing mix can vary at different times throughout the product life cycle. Some products have a very long lifespan, requiring a series of different marketing mixes.

2. Визначте,чи подані нижче висловлювання до тексту є вірними чи невірними. Якщо висловлювання невірне, запишіть правильний варіант.

^{a. The marketing mix refers to the key activities used in marketing an} organization's products or services.

b. All people argue that three other Ps should not be added to the marketing mix.

c. Organizations that provide intangible services may depend on significant human input .

d. All managers (senior and junior) can control the elements of the marketing mix to keep ahead of competition.

e. The marketing mix can vary at different times throughout the product life cycle.

f. Some products have a very long lifespan, requiring a series of different marketing mixes.

3. Знайдіть в тексті (1) синоніми до поданих нижче слів.

a. to connect with (§1)

b. action (§1)

c. to allocate (§1)

d. to disagree (§2)

e. to combine (§2)

f. to supply (§2)

g. to entail (§2)

h. to bring (§2)

i. to direct (§3)

j. to need (§3)

4. Поясніть своїми словами на англійській мові значення наступних слів і виразів:

^{a. key activities}

b. the features

c. intangible services

d. tangible products

e. competition

5. Заповніть пропуски в реченнях за зразком. Речення запишіть. Перекладіть речення українською мовою.

Зразок: You live with _______ sister

You live with your sister.

1. I am afraid I can’t give you this magazine. It is not _______, it’s my mother’s.

2. Alla’s project is very interesting. But it’s _______ project, not mine.

3. Look at Peter. _______ is very handsome.

4. Tom likes to play with _______ toys.

5. It’s his pen, give it to _______.

6. Вставте дієслово to be у відповідній формі. Речення запишіть.

1. Vera _______ afraid of snakes.

2. Му grandmother _______ not nervous and she _______ rarely upset.

3. She _______ happy to meet Tom yesterday.

4. What _______ the time when you came home? — Two o’clock.

5. When I return from the party it _______ late.

7. Вставте дієслово to have, вибравши вірний варіант (A, B або С). Речення запишіть.

1. I do not _______ a camera.

A have B has C had

2. It was my first job, so I _______ no experience.

A had B has C didn’t have

3. They _______ a dog. They don't have a cat.

A had B have got C has got

4. They _______ some information about this accident.

A has B doesn’t have C have got

5. He _______ an interview in two weeks.

A will have B has C had

8. Розкрийте дужки, поставивши дієслово у потрібному часі (Present/Past/Future Simple, Active Voice). Речення запишіть. Перекладіть речення українською мовою.

1. A week ago she (not to know) what to think.

2. Where you (to get) your watch?

3. She (not to eat) ice cream every day.

4. I (not to be) a student yet.

5. They (to have) a good rest next summer.

9. Вставте потрібні модальні дієслова can, may, must, should, have to. Речення запишіть. Перекладіть речення українською мовою.

1. When I first went to Spain I _______ read Spanish but I _______ speak it. (second verb negative)

2. You _______ give the children everything they want. (negative)

3. _______ I borrow your umbrella?

4. I _______do all the typing at my office.

5. You _______ read this book. It' s really excellent.

10. Поставте до наступних речень всі види (5) запитань: загальне, спеціальне до підмета, спеціальне до іншого члена речення, альтернативне, розділове.

1. She lives in Kyiv.

2. He was ill last week.

3. I shall buy a newspaper on my way home.

11. Перекладіть речення англійською мовою.

1. Я люблю працювати в бібліотеці після занять.

2. Ви повинні бути уважними на лекціях.

3. Ми з нею навчалися в одній школі, але я її не пам’ятаю.

4. Через тиждень у нас розпочнуться екзамени.

5. У мене немає підручника. Ти можеш дати мені свій?