- •Module 1. Computer and modern society
- •1. Vocabulary
- •1.1. Study the following words and word combinations. Consult a specialized ict dictionary or one of the following websites, if necessary.
- •1.2. Make sure you know what abbreviations, acronyms and blendings mean.
- •1.3. Study the following abbreviations, acronyms and blendings.
- •1.4. Read the information about the use of British and American English in this textbook. Then learn the British and American spellings and variants of the words below.
- •1.7. Complete the table with appropriate derivatives.
- •1.8. Give En equivalents to these word combinations.
- •1.9. Translate the following sentences from Ru into En.
- •2. Switch on activity
- •Computers in Modern Society
- •3.3. Answer the following questions based on the text.
- •3.4. Work in groups. Consider the following issues and report the information you have discussed back to the class.
- •4.1. Scan the following texts and choose from the list (a-d) the sentence which best summarizes each part (1-2) of the text. There are two extra sentences which you do not need to use.
- •The Advent of Hi-Tech Has Altered Our Way of Living
- •4.2. Read through the texts again and decide if the following sentences are true (t) or false (f).
- •4.3. Answer the questions about the texts.
- •It’s ok to Break Things to Make Them Better
- •Carol Bartz, the Former President and ceo of the Company Yahoo!
- •Larry Ellison and John Chambers
- •Dick Costolo, ceo at Twitter
- •Eric Schmidt, the ict Business Leader
- •R eed Hastings, Netflix Co-Founder
- •6.6. Watch the video again and complete the following statements.
- •6.7. Answer the questions based on the information from the multimedia file.
- •6.8. Work in pairs and share your opinions on the following.
- •7. Translation
- •7.1. Translate the text from En into Ru. Computer Opens New Opportunities in Politics
- •8. Text rendering
- •8.1. Render the text about information technologies from Ru into En and relate the information given in the text to your personal life experience. Информационные технологии
- •9. Discussion
- •Vocabulary Network
- •9.2. Work in groups. Find out from your partners whether they agree or disagree with the following statements.
Carol Bartz, the Former President and ceo of the Company Yahoo!
C
arol
Bartz
is an American business executive, the former president and CEO
of the Internet services company Yahoo!,
and former chairman, president, and CEO at architectural and
engineering design
software
company Autodesk.
She became CEO of Autodesk in 1992. According to ‘Forbes’, Bartz “transformed Autodesk from an aimless maker of PC software into a leader of computer-aided design software, targeting architects and builders. She is credited with instituting and promoting Autodesk’s ‘3F’ or “fail fast-forward” concept – the idea of moulding a company to risk failure in some missions, but to be resilient and move on quickly when failure occurs. She stepped down as CEO in 2006 and became the executive chairman of the board. Autodesk net revenue substantially increased during her tenure.
Bartz served on several boards of directors, including those of Intel, Cisco Systems, Autodesk, BEA Systems, Network Appliance, and the Foundation for the National Medals of Science.Additionally, she has been a member of the United States President’s Council of Advisors on Science and Technology.
When Bartz was hired by Yahoo in early 2009 she was paid an annual base salary of $1 million. She was eligible for an annual 400% bonus and received 5,000,000 shares in addition to an equity grant of $18 million of stock.
She was fired over the phone by Yahoo’s Chairman of the Board in October 2011.
Segment 3
Larry Ellison and John Chambers
L
arry
Ellison
is the co-founder and chief
executive officer
of Oracle
Corporation,
one of the world’s leading enterprise
software
companies. Larry
Ellison has been CEO of Oracle Corporation since he founded the
company in 1977. As
of 2011, he is the third wealthiest American
citizen, with an estimated worth of $33 billion.
He also races sailboats, flies planes, and plays tennis and guitar.
Oracle Applications provide complete choice and a secure path for customers to benefit from the latest technology advances. Through the Oracle Applications Unlimited program, Oracle has committed to customer choice through continuous investment and innovation in current applications offerings, while Oracle’s next-generation Fusion Applications builds upon that commitment to drive better business performance.
J
ohn
Chambers
is Chairman
of the Board
and CEO
of Cisco
Systems, Inc.
Chambers joined Cisco in 1991 as senior vice president, Worldwide
Sales and Operations. Since January 1995, when he assumed the role of
CEO, the company has grown from $1.2 billion in annual revenues to
its current run-rate of approximately $40 billion. In November 2006,
he was named Chairman of the Board, in addition to his CEO role.
Prior to joining Cisco, he spent eight years at Wang
Laboratories
(1982–1990) and six years with IBM
(1976–1982). Chambers served on the Board of Directors of CFO.
Since
2010 Chambers has also served as a Commissioner for the Broadband
Commission for Digital Development,
which leverages broadband technologies as a key enabler for social
and economic development.
Segment 4
