• Impartiality of expression.

• neutral and cliched language.

The style of the broadcast programmes can take the whatever shape — from everyday conversation (e.g. "vox pop" interviews) to literature (e.g. dramatized documentaries). Even a weather forecast can be transmitted either in a formal or informal style. In BJ the viewers and listeners are influenced not only by the figurative (e.g. genuine metaphors and similes) and argumentative (e.g. opinions of experts, eyewitnesses' evidence) verbal means. The impact is reinforced by different non-verbal modes, i.e. by the observer's voice and personality, a special selection of background sound techniques (e.g. energetic or sorrowful music). In television it is intensified by the video image (e.g. pitiful pictures).

The broadcast of various public events (e.g. funerals, inaugurations, processions) is often accompanied by TV and radio commentaries. They can be of two types: the "play-by-play" and the "colour-adding" commentaries. The feature of the "play-by-play" commentary is a highly formulaic manner of expression. As such commentaries are oral reports of the on-going activities, they are characterized by the use of the present tense, ellipsis, and the inverted word order. One of the "survival" devices is the frequent use of the passive constructions that allows the commentator to delay voicing the player's name.

13. Text stylistics. Types of info. Basic textual segments. Text categories

Text – a completed product of speech, representing a sequence of words, grammatically & semantically connected & having communicative aim. Text Stylistic aims at investigating the most effective ways and means of producing texts belonging to different styles, substyles and genres.

The main types of textual information: 1. Factual - data about people, things, and events existing in real or fictitious worlds. It is logical and objective by character. 2. Conceptual -reflects the author's individual understanding of things described, subjective. 3. Subtextual - implicit information stylistic by its nature. The main basis is implication (direct meaning + associative).

Texts (esp. of the belles-letters style), can possess the aesthetic inf which can be created on the basis of all the three types of content information.

The basic textual segment. A supra-phrasal unit (expresses only one definite thought and can be extracted from the context without losing a semantic independence). Often coincides with the paragraph which consists of thesis (in the topic or key sentence) & the supporting details (around the main idea).Patterns of the paragraph: deductive ( the most important info comes at the top of the p.), inductive (opposite), deductive-inductive ( 2 key sentences). Paragraphing has different char. in dif. functional styles (science –logical, legal docs – traditional, press – psychological, poetry &emo. prose – aesthetic).

Text categories: 1. content ctgr (charact. the text in terms of its semantics and pragmatics: informativity, modality, expressiveness, emotiveness, accentuation, intertextuality (межтекст. связь)). 2. structural ctgr (represented by cohesion, integrity, completeness).