2. Напишіть коротку анотацію до тексту.

3. Перекладіть речення англійською мовою.

1. Реклама у туризмі є одним з важливих засобів зв’язку між виробником і споживачем туристичних послуг.

2. В Україні створені маршрути та розвивається необхідна матеріальна база для любителів подорожувати на гірських велосипедах.

3. Іноземні туристи люблять відвідувати наше стародавнє місто Львів, з його багатою історико-культурною спадщиною.

4. Туристичні підприємства включають в себе сукупністю оздоровчих закладів (SPA – курорти, таласотерапію, аромотерапія).

5. За метою подорожі туризм в Україні поділяється на такі види: пізнавальний, культурно-розважальний, діловий, етнічний, релігійний, спортивний, рекреаційний, навчальний, промисловий, екологічний, пригодницький тощо.

6. Туристичним агентам необхідно мати добре знання географії своєї країни і також інших регіонів світу.

4. Знайдіть у правій колонці переклад висловів з лівої колонки.

1. Мета подорожі a. make an international call

2. маркетинг індустрії гостинності b. the demand of tourists

3. Попит туристів c. planning of routes

4. вільні місця у готелі d. the purpose of trip

5. телефонувати за кордон e. the book of undesirable/unwelcome guests

6. діти молодші 15 років f. the marketing of the hospitality industry

7. книга небажаних гостей g. to take the luggage to the room

8. Підтримувати тісні зв’язки h. free rooms at the hotel

9. доставляти багаж в кімнату i. children under 15

10. Планування маршрутів j. to keep close contacts

5. Перекладіть українською наступні кліше з ділових листів.

a. With reference to

b. We would like to inform you that the delay in delivery occurred through no fault of ours

C. We can assure you that...

D. When we examined the goods, it turned out that...

E. We would appreciate if we get the order from you as soon as possible

F. We take pleasure in sending you the desired samples and offer ...

6. Напишіть діловий лист за наступною умовою.

Студентська організація «Поступ» замовила у Вашій туристичній агенції піший краєзнавчий тур на групу з 20 осіб. Напишіть лист-підтвердження на прийняття замовлення.

ВАРІАНТ5

1. Ознайомтеся з текстом та перекладіть його українською мовою (випишіть невідомі слова з перекладом).

Travel agencies

Travel agencies are intermediaries, coming between and working for two sets of client: the individuals or groups of people who buy holidays or book travel and accommodation through them; and tie tour operators, and air, rail, coach and shipping companies whose holidays and tickets they sell. The main difference between working ж travel agency and for a tour or travel operator, is that the travel agency clerk deals directly with the customer, face to face over the counter, especially where the holiday trade is concerned. Business travelers dc most of their booking by phone, but the personal contact is still there-There are around 6,000 individual offices in Britain where people work in travel and tourism, about 500 of these being tour operators and the rest travel agencies. There are 2,125 travel agency companies registered with the Association of British Travel Agents (ABTA). Some of these companies are large, with many branches, and some small with perhaps just one branch. A great many of the branches are fairly small offices employing less than half a dozes people, and most are found in the high street and are rather like shops, with large display windows. However, in recent years a number have been set up within big department stores like the Co-op and W H Smiths. In a small branch office any of the staff may get involved

in any of the transactions, while in a large one there may be several different departments, dealing with holiday travel, foreign exchange, and business travel.

Clerks in travel agencies combine office work with selling. While they sell holiday packages and travel tickets, they also give a lot of advice to customers about passport, visa and medical requirements, insurance, routes and timetables, options to look at if one type of holiday is fully booked - in fact anything the customer needs to know. They spend a lot of time on the telephone making provisional bookings, and they assist their customers in filling in booking forms. (Many travel agencies also use telex machines and computers to assist with these processes). Their work demands accuracy, and they often double check everything on the forms, such as dates, times, reference numbers and so on. They have some general office work to do as well, dealing with the post, filing letters, passing on invoices and tickets to customers, tidying up the brochure displays and putting up posters.

There are many different kinds of operator who arrange holiday packages, whether they are for incoming tourists from abroad, outgoing visitors from Britain, or stay-at-home holiday-makers going to other parts of the country. There are large companies like Thomson, Cosmos, Thomas Cook, Intasun and others, who provide a wide range of holidays and give supplies of their brochures to travel agents, who then do the job of actually selling the holidays to customers over the counter. The travel agent receives a commission from the tour operator, usually of around 10 per cent for each holiday sold in this way. Then there are much smaller companies, some of whom sell direct to their customers, without using a travel agent. The idea of direct selling is to keep costs down; 'direct sell' companies are often small, and in many cases specialize in one type of holiday.

Travel agents need to have good geographic knowledge of their country and certain other regions of the world. Travel agents market and sell holiday vacations to various domestic and international destinations. In order to effectively promote the attractions and accommodations of the destination to potential tourists, travel agents must have a thorough knowledge of the hospitality industry, and the local culture and society in the destination area. They must have the essential business operations skills and marketing skills. To be successful in the business, the travel agent cannot afford any errors in his/her operations. Good communication skills and a detail-oriented work style are vital for satisfying the customers and can win repeat business and positive word- of mouth publicity.

In Europe and Asia, travel agents both enjoy a good relationship and run profitable businesses.