Highly Meets (hm)

Query, User Location,

Result

Rating

Explanation

User Intent

Query: [trader joes]

This result shows a complete

list of all three locations in the

User Location:

Charlotte area, with

information that is especially

Charlotte, North

helpful for users who want to

Carolina

visit

the store.

User Intent: There are

Note: This result block is not

two possible user

Fully Meets because users

intents: most users

who want to go to the website

probably want to

visit

a

to see coupons, promotions,

nearby location or go

to

etc. would have to see

the website.

additional results.

Query: [trader joes]

This is the official website for

Trader Joe’s, which has

User Location:

highly authoritative

information on the

Charlotte, North

businesses’ stores,

Carolina

promotions, recipes, news,

User Intent: There are

etc.

Note: This result block is not

two possible user

intents: most users

Fully Meets because users

probably want to

visit

a

who want information to

visit

nearby location or go

to

the store have to do a bit of

the website.

work to find that information—

it is not immediately available.

Query: [museum of

The result block shows

modern art]

information about the

User Location:

museum, and is especially

helpful for users who want to

Manhattan, New York

visit

the museum.

User Intent: There are

Note: This result block is not

two possible user

Fully Meets— even though

intents: most users

there is a website link, it is not

probably want to

visit

very satisfying for users who

the museum (note

that

want to go to the website

the user is located in

because it is not as

NYC where the museum

informative as a web search

is located)

result block with a title,

or go to the website.

snippet, and URL.

Query, User Location,

Result

Rating

Explanation

User Intent

Query: [museum of

modern art]

This is the museum’s official

User Location:

website and has very helpful

information about exhibits,

Manhattan, New York

membership, the store, etc.

User Intent: There are

Note: This result block is not

two possible user

Fully Meets because users

intents: most users

who want information to

visit

probably want to

visit

the museum have to do

a bit

the museum (note

that

of work to find that

the user is located in

information—it is not

NYC where the museum

immediately available.

is located) or go to the

website.

The query is the name of a

car dealership in New Jersey,

which is the only dealership

with that name in the user

Query: [prestige bmw]

location (Ramsey, New

Jersey). The result block

User Location:

shows information about the

dealership, and is especially

Ramsey, New Jersey

helpful for users who want to

User Intent: There are

visit

the business.

two possible user

Note: This result block is not

intents: most users

Fully Meets— even though

probably want to

visit

there is a website link, it is not

the car dealership or go

very satisfying for users who

to the website.

want to go to the website

because it is not as

informative as a web search

result block with a title,

snippet, and URL.

Query: [prestige bmw]

This is the car dealership’s

official website and has very

User Location:

helpful information about

inventory, financing, etc.

Ramsey, New Jersey

User Intent: There are

Note: This result block is not

Fully Meets because users

two possible user

who want information to

visit

intents: most users

the dealership have to do a

probably want to

visit

bit of work to find that

the car dealership or go

information—it is not

to the website.

immediately available.

Query, User Location,

Result

Rating

Explanation

User Intent

There is only one library in

the user location (Belmont,

Massachusetts). The result

Query: [belmont

library]

block shows information

about the library, and is

User Location:

especially helpful for users

who want to

visit

the location.

Belmont, Massachusetts

Note: This result block is not

User Intent: Find

Fully Meets— even though

information about this

there is a website link, it is not

library or go to the

very satisfying for users who

website.

want to go to the website

because it is not as

informative as a web search

result block with a title,

snippet, and URL.

There is only one library in

the user location (Belmont,

California). The result block

Query: [belmont

library]

shows information about the

library, and is especially

User Location:

helpful for users who want to

visit

the location.

Belmont, California

Note: This result block is not

User Intent: Find

Fully Meets— even though

information about this

there is a website link, it is not

library or go to the

very satisfying for users who

website.

want to go to the website

because it is not as

informative as a web search

result block with a title,

snippet, and URL.

The user intent is too broad to

Query: [decemberists]

have a Fully Meets result.

However, this is The

User Location: Long

Decemberists’ official website

and has a lot of content

Beach, California

including tour dates, music

User Intent: Learn

videos, the latest album, etc.

The result is uniquely

more about the band,

authoritative and most users

The Decemberists.

would be very satisfied by this

website.

The user intent is too broad to

Query: [celine dion]

have a Fully Meets result.

However, this is Celine Dion's

User Location:

official website and has a lot

of content including recent

Bellevue, Washington

news, show information,

User Intent: Learn

music, photos, videos, etc.

The result is uniquely

more about the singer

authoritative and most users

Celine Dion.

would be very satisfied by this

website.

Query, User Location,

Result

Rating

Explanation

User Intent

Query: [shaun the

sheep movie]

The user intent is too broad to

User Location:

have a Fully Meets result.

However, this interactive

Mountain View,

block has a large amount of

California

helpful content, showing a

User Intent:

summary of the movie,

nearby showtimes, ratings,

Find a movie summary,

cast information, etc.—most

showtimes, cast

users would be very satisfied

information, etc.

by this result.

Query: [manresa

The LP for this web result has

reviews]

122 reviews for the

User Location: San

restaurant, and is easy to use

on a mobile phone. The first

Jose, California

three reviews show

User Intent: Find

automatically, and then you

can click to see more. This

reviews for this

result would be very helpful

restaurant located in

for many or most users.

Los Gatos, California.

Query, User Location,

Result

Rating

Explanation

User Intent

Query: [broadway

The LP for this web result

tickets]

offers many Broadway tickets

User Location: New

for sale, from a highly

trustworthy source. While

York, New York

you have to zoom in and

User Intent: Research

scroll to navigate the site, this

result would be very helpful

prices and/or purchase

for many or most users

tickets to a Broadway

because it is so highly

show.

trustworthy.

The LP for this mobile-friendly

web result offers many kids

Query: [kids backpacks]

backpacks for sale. The

company is well known for

User Location: New

manufacturing and selling

high quality backpacks for

York, New York

kids of different ages. There

User Intent: Research

is a lot of product information

and many user reviews for

prices and/or purchase

each backpack, in addition to

backpacks for kids.

filter options that are easy to

use on a phone. This result

would be very helpful for

many or most users.

Query: [poison ivy]

The LP for this mobile-friendly

User Location: Atlanta,

web result is part of an

authoritative government

Georgia

website and provides a lot of

User Intent: Find

helpful information about

poison ivy. This result would

pictures of poison ivy

be very helpful for many or

plants, information

most users. A few or some

about how to treat

users may wish to see

poison ivy, etc.

additional results.

Query: [michael jordan]

User Location: Boston,

The LP of this web result is a

Massachusetts

mobile-friendly Wikipedia

User Intent: Find

article about Michael Jordan.

This result would be helpful

information, news,

for many or most users.

images, etc. about