Special Content Result Block Examples
Special Content Result Blocks (SCRBs) appear in the search results page, along with Web Search Result Blocks. They are frequently, but not always, the first result on the search results page.
Special Content Result Blocks are designed to show content directly to users on the search results page. From working calculators to playable videos to interactive weather information, these results help users immediately get information or content, and may not require additional “clicks” or page loads.
Because mobile phones can be difficult to use, SCRBs can help mobile phone users accomplish their tasks very quickly, especially for certain Know Simple, Visit-in-Person, and Do queries.
Important: Please assume that any interactive features work and function properly. Some notes:
All result blocks are “screenshots” or images of search results with prominent links enabled. Unfortunately, a screenshot or image of an interactive result block will not function as it would for a real user. For the purpose of rating, please assume that interactive result blocks do function as intended, even though you are unable to use the buttons, tabs, or other features in the result block.
There may be a delay between when the rating task is created and when you actually rate the block, causing some information in special content result blocks to be a few hours or even days out of date. Stock price or weather informational blocks are designed to give users extremely current and timely information. However, due to a delay in rating time, the information may no longer be accurate. Don’t penalize a special content result block for being out of date. Assume that the blocks show current information for users, unless instructed otherwise.
Query, User Location, User Intent |
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Special Content Result Block |
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Query: [weather]
User Location: Chicago, Illinois
User Intent: This is a Know Simple query since mobile users have a fairly simple informational need: find the current temperature and chance of rain or snow. The user wants to know the weather for the User Location.
Note: Assume the block shows current information for users.
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Query, User Location, User Intent |
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Special Content Result Block |
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Query: [emma stone movies]
User Intent: This is a Know query. The user wants to get information on movies with Emma Stone.
User Location: Des Moines, Iowa
Result: In this result block, users can immediately see some popular movies starring Emma Stone, with an option to click on the links to learn more about each movie. Users can also swipe to see a list of more movies.
Query: [calories in a banana]
User Location: Oakland, California
User Intent: This is a Know Simple query. The user wants to find out how many calories are in a banana.
Query: [baseball scores]
User Location: Wichita, Kansas
User Intent: This is a Know query. The user wants to find the most recent Major League Baseball scores.
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Query, User Location, User Intent |
Special Content Result Block |
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Query: [coldplay fix you] |
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User Location: New Orleans, Louisiana |
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User Intent: This is a Do query. The user |
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probably wants to listen to the song by Coldplay |
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called “Fix You.” |
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Note: In this result block, users can immediately |
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play the song on their phone, or click the links to |
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learn more about the artist or album. |
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Query: [what is the tallest tree] |
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User Location: Boise, Idaho |
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User Intent: This is a Know Simple query. The |
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user wants to know what type of tree is the tallest. |
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