2.7.5 What to Do When You Find No Reputation Information

You should expect to find reputation information for large businesses and websites of large organizations.

Frequently, you will find little or no information about the reputation of a website for a small organization. This is not indicative of positive or negative reputation. Many small, local businesses or community organizations have a small “web presence” and rely on word of mouth, not online reviews. For these smaller businesses and organizations, lack of reputation should not be considered an indication of low page quality.

0. Overall Page Quality Rating Scale

The Overall Page Quality Rating Scale offers five rating options: Lowest, Low, Medium, High, and Highest.

On Page Quality rating tasks, you will use the Page Quality sliding scale (slider) to assign the overall PQ rating. The slider looks like this:

You may also use the in-between ratings of Lowest+ , Low+, Medium+, and High+. Please interpret the “+” as “+ ½,” meaning that the Lowest+ rating is halfway between Lowest and Low, the Low+ rating is halfway between Low and

Medium, etc.

In the following sections, you will learn about characteristics of Lowest, Low, Medium, High, and Highest quality pages.

0. High Quality Pages

In this section, we will describe characteristics of High quality pages and give many examples. Examples help calibrate your ratings, so please review each one.

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1. Characteristics of High Quality Pages

High quality pages are satisfying and achieve their purpose well. High quality pages exist for almost any purpose, from giving information to making you laugh.

What makes a High quality page? A High quality rating requires at least one of the following high quality characteristics:

• A satisfying amount of high quality MC.

• The page and website are expert, authoritative, and trustworthy for the topic of the page.

• The website has a good reputation for the topic of the page.

In addition, the page and website should have most of the following:

• A satisfying amount of website information, for example, About Us information, Contact or Customer Service information, etc.

• SC which contributes to a satisfying user experience on the page and website.

• Functional page design which allows users to easily focus on MC and use SC as desired.

• A website which is well cared for and maintained.

2. A Satisfying Amount of High Quality Main Content

The quality of the MC is one of the most important considerations in Page Quality rating. For all types of webpages, creating high quality MC takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill.

For each page you evaluate, spend a few minutes examining the MC before drawing a conclusion about it. Read the article, watch the video, examine the pictures, play with the calculator, play the online game, etc. Remember that MC also includes page features and functionality, so test the page out. For example, if the page is a product page on a store website, put at least one product in the cart to make sure the shopping cart is functioning. If the page is an online game, spend a few minutes playing it.

The purpose of the page will help you determine what high quality content means for that page. For example, High quality encyclopedia articles should be factual, accurate, clearly written, and comprehensive. High quality shopping content should allow you to find the products you want and to purchase the products easily. High quality humor content should be entertaining.

The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page. A High quality page on a broad topic with a lot of available information will have more content than a High quality page on a more narrow topic. Here are some examples of pages with a satisfying amount of high quality MC.

	Webpage		Discussion
	Siberian Husky		The Siberian Husky (a breed of dog) is a narrow topic. Although this encyclopedia landing page has less MC
			than some encyclopedia pages on broader topics, it has a satisfying amount of clearly written, high quality
	Information Page
			MC.
			This shopping page on a reputable shopping website has a satisfying amount of high quality MC. The page
	Kitchen Stand		provides the manufacturer’s product specs, as well as original product information, over 90 user reviews,
	Mixer Shopping		shipping and returns information, multiple images of the product, etc. Note: Some of the MC is behind links on
	Page		the page (“item details,” “item specifications,” “guest reviews,” etc.). Even though you have to click these links
			to see the content, it is still considered MC.
	Movie Review		This movie review written by a movie critic has a satisfying amount of high quality MC. Time, effort, and
	Page		talent/skill when into writing this movie review.

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