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Пособие для заочников PR.doc
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1) Найдите в тексте английские эквиваленты. Используя их, составьте свои собственные предложения

  1. быть компетентным

  2. сформулировать мысль

  3. цель ч.-л.

  4. знающие специали¬сты

  5. обычные вопросы

  6. предоставить прекрасные возможности

  7. служащие компании

  8. источник (информации)

  9. прокомментировать ч.-л.

  10. не иметь ничего общего с ч.-л.

2) Найдите в тексте слова, которые означают следующее

  1. changes in your body position and movements that show what you are feeling or thinking likely to do smth.

  2. nervousness felt by someone who is going to perform in front of a lot of people

  3. to provide facts or information in a way that unfairly supports one opinion, one side of an argument etc.

  4. to surprise someone by doing or saying something that they are not ready to deal with a news program on television

  5. to suggest that something is true without saying or showing it directly

3) Переведите следующие предложения

  1. She is prone to say exactly what she thinks.

  2. It was a nightmare driving home in the snow.

  3. The report was heavily slanted toward the city council's version of events.

  4. The sudden snowstorm caught weather forecasters off guard.

  5. The movie is appropriate for children over 12.

  6. Sales are better than anticipated.

  7. It was difficult to get his idea across to the committee.

  8. The salesmen implied that the cars were safe.

  9. He declined their invitation to take part in the conference.

  10. If it is viewed from an environmental perspective, the factory's closing is a good hing.

4) Дополните предложения следующими словами

prone; appropriate; major; schedule; decline; initiated; view; nightmare

  1. A better approach for a _______ interview, whether _______by you or by the reporter, is to _______it in advance.

  2. You may also decide that the context of the story is not  _______for your organization) and _______to be interviewed.

  3. Company executives _______to stage fright may direct one-to-one contact with the media as a

5) Согласитесь со следующими высказываниями или опровергните их, используя следующие предложения

I fully agree with it

I disagree with it

Beyond all doubt

I wouldn’t say so

Oh, that’s wrong, I’m afraid

I agree with it on the whole but it could be said that

  1. Body language is also important.

  2. If a reporter calls requesting an interview, you should interview the reporter be¬fore the reporter interviews you.

7) Выпишите из текста основные этапы подготовки к интервью

UNIT 5 ASSIGNMENT: DIALOGUES

DIALOGUE 1” Effective Advertising” («Прямая реклама»)

1) Дополните диалог следующими словами

effective

newspaper

campaigns

advertisements

agency

sold

copies

customers

A: The company have _______________ more than one million ______________ of their new CD ROM.

B: And how have they reached their _________________?

A: They’ve placed a lot of ________________ in newspapers. Have you ever tried ___________ advertising?

B: No. We’ve never found it _________________. But we have used an advertising ___________ for about three years. And they’ve developed some good _________________ for us.