Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
Посібник з БИЗНЕС КУРСУ.docx
Скачиваний:
0
Добавлен:
01.07.2025
Размер:
267.83 Кб
Скачать

Vocabulary and spelling studies

A. These words are often confused: threw, through, thorough. Explain the differences:

B. Three of the four words in each line below are synonyms. The fourth is an antonym. Spot the intruder in each group.

1. frighten, calm, alarm, terrify

2. conform, correspond, deviate, match

3. enthusiasm, eagerness, zeal, indifference

4. happy, miserable, distressed, pitiable

5. forceful, weak, strong, mighty

C. Complete the following by adding ar, er, or or – whichever is correct.

1. supervis_____

2. lawy_____

3. regul_____

4. direct_____

5. monit_____

6. sweep_____

Vocabulary Notes

1. Make a contribution to – зробити внесок в.

2. Increased profits – збільшені (більші) прибутки

3. Art of writing – вміння писати.

4. Polished writer – бездоганний дописувач.

5. Bridging words and expressions – з’єднувальні слова і вирази.

6. Be cautious of – бути обережним, обачним.

7. Wishy-washy message – невиразне повідомлення, послання.

Exercises

1. Transcribe and practice correctly the following words from the text.

Continuity, acceptance, fluent, polish, secret, destroy, consequently, transitional, conjunctive, smooth, failure, volume, goal, cautious, monotonous, boring, sparkle, strengthen, personnel, current, emphasize, series, absurd.

2. Comprehension Check

  1. What must the expert communicator do to realize the art of being polished?

  2. Is continuity very important in holding one’s interest?

  3. What are the results of the business message that is clearly understood?

  4. What can destroy the company’s image in the eyes of the public?

  5. The entire communication should flow from beginning to end, shouldn’t it?

  6. How can bridging words and expressions help your message flow?

  7. What can be done to avoid monotonous writing?

  8. The task of the expert communicator is to show the logical development of one main thought, isn’t it?

3. Match the word with its definition:

  1. failure a) advantage or good obtained from something, money gained in business

  2. goal b) able to speak smoothly and readily

  3. fluent ….c) lack of success, failing

  4. promote ….d) object of efforts or ambition

  5. profit ….e) break to pieces, make useless, put an end to

  6. explain ….f) put uplifting thoughts, feelings or aims

  7. inspire ….g) help to organize and start

  8. destroy ….h) make plain or clear, show the meaning

4. Rewrite the following paragraph so that it flows smoothly.

Last year we closed four branch offices to converse funds. This decision saved about 8 percent on our operating budget. Sales decreased by 14 percent. A large portion of this decrease can be traced to the closing of the offices. A portion is due to the general decline in the economy. I would suggest that we reopen these offices. Their closings cost us more than we saved.