Примечания

1. Из статьи Stephanie S. (1999, October 14). A life more ordinary, all the better for these anthropologists. Los Angeles Times, p. A6.

2. См. Fetterman, D. M. (1989). Ethnography step by step. Newbury Park, CA: Sage.

3. Обсуждение теорий, подкрепляющих этнографические исследования - Fetterman, D., & Pitman, M. (Eds.). (1986). Educational evaluation: Ethnography in theory, prac­tice, and politics. Beverly Hills, CA: Sage.

4. Более подробно о подборе информаторов - Spradley, J. P. (1979). The ethnographic interview. London: Harcourt Brace Jovanovich.

5. Rogers, M. (1983). Sociology, ethnomethodology and experience. Cam­bridge, UK: Cambridge University Press.

6. Из исследования H. Schau and M. Gilly озвученного на ежегодной встрече the Association of Consumer Research, 1997.

7. Thompson, C. (1997). Interpreting consumers: A hermeneutical frame­ work for deriving marketing insights from the texts of consumers' consumption stories. Journal of Marketing Research, 24, 438-455.

8. Основано на полевых заметках Sayre, S. (1986). Leader communication and organizational culture: Afield study. Doctoral dissertation, University of San Diego, С A.

9. Wolcott, H. (1994). Transforming qualitative data: Description, analysis, and interpretation. Thousand Oaks, CA: Sage.

10. Spradley (1979). См. примечание 4.

11. См. Hammersley, M. (1990). Reading ethnographic research: A critical guide. London: Longman.

12. Из статьи Paccagnelli, L. (1997). Getting the seats of your pants dirty: Strategies for ethnographic research on virtual communities. Journal of Computer Mediated Communication, 3(1), 347-356.

13. Из исследования J., & Alexander, J. H. (1993). Mar­ket impact of consumption subcultures: The Harley-Davidson mystique. European Advances in Consumer Research, 1, 389-393.