VIII. Practice.

Exercise 17. Work in pairs. Make up the dialogues of your own on the following situations.

Dramatize them.

Situation 1. You’ve got a position of a Marketing Manager in an American company. A Marketing Director tells you about structure of the marketing department. Ask him questions about your main responsibilities at the department, kinds of target market this company works with.

Words and word combinations: potential customers, to find out, consumer( industrial/international) market, characteristics of a market, to attract the part of the market, to work out, target market characteristics, to conduct marketing research, marketing strategy, to be subdivided into, creative.

Situation 2. You are a businessman from Ukrainian company talking to the Public Relations Manager of a British company. Ask PR Manager about the structure of his company. You are interested in it because you are planning to start a joint venture with this British company. Try to understand all the details of structure of the company.

Words and word combination: to run the company, the highest executive body, the Managing Director, to be accountable to, the Chairperson, to preside, 5 departments, Regional departments, functions, to have subsidiaries.

Exercise 18. Skim the text “ Philips company ” and be ready to discuss such questions.

1. What company was founded in 1981? By whom?

2. Why was a research laboratory established in 1914?

3. What marked the beginning of the diversification of Philips product range?

4. What products were launched from 1983 till 1989?

5. Whom is Royal Philips Electronics managed by ? What are its main responsibilities?

6. What does the Supervisory Board do ?

7. What is the structure of the Group Management Committee?

The Philips Story.

The foundations of the world’s biggest electronics company were laid in 1981 when Gerard Philips established a company in Eindhoven, the Netherlands, to manufacture light bulbs and other electrical products. In the beginning, it concentrated on making carbon-filament lamps and by turn of the century was one of the largest producers in Europe. Developments in new lighting technologies fuelled a steady programme of expansion and, in 1914, it established a research laboratory to stimulate product innovation.

In the 1920s, Philips decided to protect its innovations in X-ray radiation and radio reception with patents. This marked the beginning of the diversification of its product range. Since then, Philips has continued to develop new and exciting product ideas like the compact disc, which it launched in 1983. Other interesting landmarks include the production of Philips’ 100-millionth TV set in 1984 and 250-millionth Philishave electric shaver in 1989.

Philips’ headquarters are still in Eindhoven. It employs 256,400 people all over the world, and has sales and service outlets in 150 countries. Research laboratories are located in 6 countries, staffed by some 3,000 scientists. It also has an impressive global network of some 400 designers spread over 25 locations. Its shares are listed on 16 stock exchanges in 9 countries and it is active in about 100 business, including lighting, monitors, shavers and colour picture tubes; each day its factories turn out a total of 50 million integrated circuits.

Royal Philips Electronics is managed by the Board of Management, which looks after the general direction and long-term strategy of the Philips group as a whole. The Supervisory Board monitors the general course of business of the Philips group as well as advising the Board of Management and supervising its policies. These policies are implemented by the Group Management Committee, which consists of the members of the Board of Management, chairmen of most of the product divisions and some other key officers. The Group Management Committee also serves to ensure that business issues and practices are shared across the various activities in the group.

The company’s creed is “ Let’s make things better.” It is committed to making better products and systems and contributing to improving the quality of people’s work and life. One recent example of this is its “ Genie” mobile phone. To dial a number you just have to say it aloud. Its Web TV Internet terminal brings the excitement of cyberspace into the living room. And on travels around the world, whether passing the Eiffel Tower in Paris, walking across London’s Tower Bridge, or witnessing the beauty of the ancient pyramids of Giza, you don’t have to wonder any more who lit these world famous landmarks, it was Philips.

Notes:

to fuel a steady programme of expansion – впроваджувати стійку програму розширення

diversification- урізноманітнення

to launch- випускати

integrated circuits- загальний обіг

to be implemented- проводиться, виконується

creed- кредо

cyberspace- кіберпростір

Список використаної літератури:

1. Тарнопольський О. Ділові проекти: Підручник. –Київ.: Фірма «Інкос», 2002.

2. Мамаєва Н.” Английский язык для экономистов: вводные темы”, Москва, 2005.

3. Біленька О. та інш. Business English Essentials./ Частина 2: Посібник з англійської мови для навчання ділового спілкування.-Тернопіль: Видавництво Карпюка, 2003.

Додатки

Табл.1

Conversational formulas
Greetings	Possible answers
How do you do? Good morning/afternoon/evening	How do you do? Good morning/afternoon/evening
What luck running into you! Very glad to see you again, Mr. N. I have not seen you for ages!	Nice(pleased) to meet you.
How are you? How’s life?	Thank you, very well Thanks, not bad( could be better) So-so Bright Great Never better Quite well, thanks
Clarifying
May I ask you to explain …? Am I right in thinking that …? Do I understand you correctly that …? Would you please repeat…? May I ask you about … ? There is a question I should like to ask you.
Making suggestion
How about ...? What about …? Now, if you don’t mind … . Would you mind my asking you to ?
Thanking people
Thanks! I am very much obliged to you! I am very grateful to you! You have done me a favour.	That’s all right. Don’t mention it. You are welcome. It’s a pleasure.
Saying good-bye
Good – bye Good – bye and good luck!	See you later! See you tomorrow!

Табл.2

Phrases of agreement	Phrases of disagreement
I absolutely agree with you You are right when you say that That’s a good point Certainly Exactly so I think so too That’s an excellent way of putting it	I can’t accept that I just can’t agree with you on this one I’m not at all convinced by your arguments I can’t agree with you I am afraid you are wrong That doesn’t make sense at all