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Glossary

English

Russian

Kazakh

logo ['lɔgəu]

эмблема, логотип, фирменный знак

эмблема, логотип, фирмалық белгі

advertisement [əd'vз:tism ənt]

Реклама

жарнама

advertising ['ædvətaiziŋ]

рекламировать

жарнамалау

advertiser ['ædvətaizə]

рекламщик

жарнамалаушы

slogan ['sləugən]

слоган, рекламная формула

слоган, жарнамалық формула

junk emails [dʒ ʌŋk 'i:meil]

электронные письма

электронды хат

cold-calling [kəuld 'kɔ:li ŋ]

холодное прозванивание (практика звонков продавца или брокера к потенциальному клиенту без предварительной договоренности)

сатушының немесе брокердің клиенттерге арнайы ескертусіз, келісімсіз телефон шалуы

publicity [publicity]

реклама, рекламирование

жарнама, жарнамалау

pitch [pi tʃ]

рекламирование, расхваливание (товара, часто по телефону)

жарнамалау

impose [im'pəuz]

навязывать

мәжбүрлеу

LIW №23

1. Presentation: advertise a product or service of your firm/company, think about slogan and logo of your company.

LIW №24

1. CD “New English File” F.7 B, Ex. 4,2C [2. 68], Ex. 4 a, b, c, s, f [1.107] 6.12, Vocabulary [1.156]

2. Write an essay “Advertisement in our country”. What is your attitude towards the process of advertising? Do you buy products, which are advertised? Why? Are these products always of good quality?

References

Main:

1. Clive Oxenden and Christina Latham-Koenig. New English File. Upper-Intermediate Students Book. Oxford, 2010.

2. Clive Oxenden and Christina Latham-Koenig. New English File. Upper-Intermediate Workbook. Oxford, 2010.

3. А.С. Андриенко, Английский язык для студентов неязыковых вузов. Ростов-на-Дону, Феникс, 2010

Additional:

4. CD “New English File” Upper-Intermediate. Oxford, 2010. U-7B

5. Raymond Murphy. English Grammar in Use. A self-study reference and practice book for upper-intermediate students.

6. David Cotton, David Falvey, Simon Kent. Market Leader Course book. Longman 2009.

Hand out №107

Discipline: English as a foreign language Credits: 2

Upper-intermediate level Practical lesson

Lexical theme: Words borrowed from other languages.

Grammatical theme: Relative clauses.

Teacher: associate professor Adilbayeva U.B.

GRAMMAR COMMENT[5, p.18]

Relative clauses. Look at this example sentence:

The woman who lives next (relative clause) door is a doctor.

A clause is a part of a sentence. A relative clause tells us which person or thing (or what kind of person or thing) the speaker means:

* The woman who lives next door ... ('who lives next door' tells us which woman)

* People who live in London ... ('who live in London' tells us what kind of people)

We use who in a relative clause when we are talking about people (not things). We use who instead of he/she/they:

* An architect is someone who designs buildings.

* What was the name of the man who lent you the money?

* Anyone who wants to do the exam must enter before next Friday.

You can also use that (instead of who):

* The man that lives next door is very friendly.

But sometimes you must use who (not 'that') for people.

B. When we are talking about things, we use that or which (not 'who') in a relative clause:

where is the cheese? - it was in the fridge

-> Where is the cheese that was in the fridge?

-> Where is the cheese which was in the fridge?

What = 'the thing(s) that';

* What happened was my fault. (=the thing that happened)

D. Remember that in relative clauses we use who/that/which instead of he/she/they/it. So we say:

* Do you know the woman who lives next door? (not '...the woman she lives next door')

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