Hand out №106

Discipline: English as a foreign language Credits: 2

Upper-intermediate level Practical lesson

Lexical theme: Advertisement.

Grammatical theme: Whatever, whenever, etc. Revision Clauses of contrast and purpose.

Teacher: associate professor Adilbayeva U.B.

G RAMMAR COMMENT [5, p.27] whatever, whenever, whichever, whoever, whenever, however or wherever.

The bagels had begun as a “thank you” to his employees whenever they won a research project. We use whenever to mean“at any time” or “it doesn’t matter when”, e.g. Come and see whenever you like. We can also use: whatever (= any thing), whichever (= any thing, from a limited number), whoever (= any person), however (= it doesn’t matter how), wherever (= any place ). They also have the meaning it doesn’t matter what/ which/who/how/where, etc.

Complete the sentences with whatever, whenever, whichever, whoever, however or wherever.

1. Please sit__________you like.

2. There is a prize for ________can answer the question first.

3. _________she opens her mouth she says something stupid.

4. I’m going to buy it__________expensive it is!

Revision Clauses of contrast and purpose

Complete the sentences with although/in spite of/because/because of.

1. _Although_ it rained a lot, we enjoyed our holiday.

2. a. --- all our careful plans, a lot of things went wrong.

b. ---we had planned everything carefully, a lot of things went wrong.

3. a. I went home early --- I was feeling unwell.

b. I went to work the next day --- I was still feeling unwell.

4. a. She only accepted the job --- the salary, which was very high.

b. She accepted the job --- the salary, which was rather low.

5. a. I managed to get to sleep --- there was a lot of noise.

b. I couldn't get to sleep --- the noise.

E xercise1. Read the text and make up your own questions according to the text [3, p.103].

Our life is the process of advertising

When we hear someone say that advertising is bad, that it makes people “zombies” by imposing things on them, we are often nod in agreement without thinking over those words. But if we thought a little, we would see that our life is a process of advertising.

In order to have a better concept of what advertising is, let’s look at its definition:

advertising (n.) – the attracting of public attention to a product, service, etc. (New Webster’s Dictionary), advertising (n.) – the business of encouraging people to buy goods… (Longman Dictionary of Contemporary English). You can also use the abbreviation ad when talking.

If you look closely at these two definitions, you’ll notice that the first one points at the fact that not only products can be advertised, while the second one links advertising with the process of buying. May be the first one is much more acceptable.

Our life is not just about buying or selling, it’s more about constantly choosing between two or more things, ways, etc. It’s choice that saturates our life and makes advertising necessary thing. It is a choice that makes advertising point out something to be bad or good, useful or useless, successful or not. So advertising is a way of helping people, not to impose things on them. The process of advertising goes in school, at work, in homes, in the society.

We just have to see it and accept it as a necessary component of life.

As for the influence of advertising, it can be either positive or negative; but that’s why we, people, were given free will to choose. Perhaps, advertising doesn’t make anyone a zombie or a robot; if it did, we would have a perfect society. A person becomes a zombie only when he stops using his brain and will. And it is the choice of a person and not the imposition of advertising.

Exercise 2. Read the text and write suitable heading to each paragraph

E xercise 3. Listen to the text and mark the sentences True or False [Part III p. 172],

[6, p.106 T 2.7.].

		TRUE	FALSE
1	They couldn’t modify the communications.
2	By modifying the product and the communications they’d be in a better position.
3	Inventing a new product would mean high manufacturing costs.
4	Adapting Perfectaroma means a 5% increase in costs
5	If they also modify the communications, costs will go up by 11%

Exercise 4. Retell the main idea of the listened text.

E xercise 5. Make up a topic on the given theme. Think of adverts which use the following to sell a product: celebrity, authority (e.g. a doctor), a good song, something free, humor, a good slogan, a story, animals or nature.

E xercise 6. Discussion on the given topics. Talk about one of the statement below, saying if you agree or disagree. Give reasons. Listen to your partner. Do you agree with him / her?

1. ‘Advertising should be banned from schools.’

2. Advertising doesn’t make anyone a zombie or a robot; if it did, we would have had a perfect society”. What is your opinion on the point?

3. Try to compare the process of advertising in different countries.

E xercise 7. Complete the dialogues using whatever, whenever, whichever, whoever, however, wherever, etc.

A Where do you fancy going on holiday this year?

B.__________you want. Don’t mind.

A. Do you want tea or coffee?

B. I don’t mind.________is easiest.

A. What do you want for your birthday?

B. Nothing special. I’ll be happy with _________I get.

Exercise 8. Imagine that you work for an advertising firm. Make up an advertisement of a product or service your firm offers.

1. Choose the right variant. I’ll go by bus or train ____ is cheaper.

a) whoever

b) whichever

c) wherever

d) whenever

2. Choose the right variant. __________I give her, it’s always the wrong thing.

a) however

b) whatever

c) whichever

d) whoever

2. Choose the right variant. _____ is a design or symbol which companies use to identify their product

a) slogan

b) advertisement

c) advert

d) logo

3. Choose the word which doesn’t concern to advertisement

a) script

b) cold-calling

c) pitch

d) junk emails