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  1. Answer the following questions to the text:

  1. What is the tourism services sector is made up of?

  2. What do those working in tourism services do?

  3. How can government help or affect tourism directly and indirectly?

  4. What types of industry associations do you know?

  5. Why are marketing services so important to tourism?

  6. What do researchers and analysts in government tourism departments and at market research firms do?

  7. How do retail businesses benefit from tourism revenue?

  8. How do they help this industry?

  9. How does the World Tourism Organization define tourism?

P honetic exercise

  1. Put the words in the correct groups below according to their stress pattern:

part

service

various

importance

sector, business, focus, establish, market, staff, collected, firm, measure, impact, dollar, get, local, industry, fostering, product, commerce, value, general, impact, travel, trend, general, highway, new, airport, park, system, make, plan

V ocabulary exercises

  1. Give Ukrainian equivalents of the following:

g overnment agency; to collect valuable market research; to levy a hotel tax; to support tourism growth; to achieve regional goals; to foster marketing, research and promotional activities; specialized marketing staff and services; government tourism departments; information collected; planning and decision-making; to measure the impact of tourism on the economy; to benefit from tourism revenue

  1. Give English equivalents of the following:

С ектор туристичних послуг; досліджувати туристичні бренди; рекламувати та впроваджувати на ринок туристичні товари; розповсюджувати загальну інформацію про туризм; розширення паркової системи; поліпшувати шосе; визнавати важливість туризму; утворювати промислову асоціацію; підвищення кваліфікації осіб, що працюють в індустрії туризму; лобіювання та захист; дослідники й аналітики; вкладати долари у місцеву економіку; виїжджати за межі свого звичного середовища

  1. Match the definition with the defined word:

promotion

a group of local business people who work together to help business and trade in a particular town

lobbying

the group of people who are responsible for controlling a country or a state

government

an organized attempt by a group of people to influence politicians on a particular issue

chamber of commerce

a person whose job involves examining facts or materials in order to give an opinion on them

analyst

activities done in order to increase the sales of a product or service; a set of advertisements for a particular product or service

  1. Fill in the correct word from the list, then make sentences using the completed collocations:

research, tax, services, park, local, goal, commerce, government

tourism____________ _____________agency

chamber of _________ regional____________

___________economy market ___________

_ ___________system hotel_____________