- •Contents
- •Предисловие
- •Unit One Working in the Company
- •To work in the company is not easy. You will have to be responsible for
- •Put the letters in the right order:
- •Find 10 words connected with the theme “Dress Code”:
- •Correct the mistakes:
- •Translate from Russian into English:
- •Read and translate the text: Work Dress Code
- •Skirts, Dresses, and Skirted Suits
- •Slacks, Pants, and Suit Pants
- •Shoes and Footwear
- •Hats and Head Covering
- •Answer the questions:
- •Agree or disagree with the statements. Prove your opinion:
- •Unit Two Management
- •Match the words to make up word-expressions:
- •Read the following text and do the tasks: Management
- •Read and translate the texts about levels and areas of management: Levels of Management
- •Translate the sentences into English:
- •Unit Three Marketing
- •What do you think marketing is? Try to define it with your own words.
- •Now “put” the words connected with the term marketing in the case:
- •Read the following text and do the tasks after it: Marketing
- •7.3. Read the text from Ex.2 with the words filled in and answer the following questions:
- •7.4. Find the sentences from the text which have the same meaning or express the same general idea as the sentences below:
- •7.6. Choose the right variant to complete the sentences:
- •Market Research
- •8.1. Answer the questions to the text:
- •8.2. Write down the words in bold to your dictionaries.
- •8.3. Complete each sentence with the correct word:
- •8.3. Write the complete sentence about each of the following. Use the dictionary.
- •Unit Four Business Correspondence
- •1. What does business correspondence include?
- •2. “Put” the words connected with Business Correspondence in the case:
- •Read an abstract about business correspondence and answer the questions
- •Business Correspondence
- •Answer the questions:
- •Let’s read more details about business letters. Translate the text into
- •Business Letters
- •There are eight important parts in a typical “standard” business letter.
- •45 Broughton Street, Brighton
- •Sender’s address
- •4. Salutation (here or below
- •5. Body the receiver’s
- •6 . Complimentary
- •Here are some phrases which business people use in typical business
- •8. Read and notice how the standard phrases are used in this letter:
- •10. Write the dates given in proper forms of business letter format:
- •11. Write a reply to the following letter:
- •13. The text of a letter replying to a complaint is given. Complete it choosing from the alternatives given below to fill in the gaps. The first has been done for you:
- •15. Are the following statements true or false?
- •16. Translate from Russian into English:
- •17. Now you know the main aspects of business letter writing. Try to write your own business letter.
- •Unit Five Public Relations
- •1. Write down the new words in your dictionary:
- •Read the following text and translate it: What is pr?
- •3. Answer the questions according to the text:
- •4. Here are some more characteristics of a pr Practitioner. Read them:
- •5. Look attentively at the list of characteristics of a pr specialist. What features are more inherent to you? And where are you failing? Characterize yourself and your partner.
- •6. Read the new vocabulary and add it to your dictionary:
- •There are 7 words hidden in this box. Find them. Note that the words
- •Read the text and do the exercises after it: Media Dependence on Public Relations
- •11.1. Find the English equivalents in the text. Use them in sentences of your own
- •11.2. Find the words in the text which describe or mean the following:
- •11.4. Match the words having the opposite meaning
- •11.5. Complete the following sentences from the text and translate them into Russian:
- •11.6. Complete the sentences with the words in the box:
- •12. Agree or disagree:
- •13. Render the following item in English:
- •Unit Six Advertisement
- •What do you know about the history of advertising?
- •7. Read and translate the text: Advertisement as a Service
- •Read the following text: Publicity versus Advertising
- •13.1. Answer the questions:
- •13.4. Give the antonyms:
- •14. What are your favourite tv commercials? Describe them to your partners and explain why you think they are effective.
- •15. Read these two texts about posters. Define the main idea and retell one of the texts in your own words.
- •Precursors of the Posters
- •16. Read the text and tell about your favorite color: Usage of Colors in Posters
- •Your boss has a task for you. Choose any good and try to advertise it
- •In order to make the others want to buy it. Create a poster for your ad. Do not forget about “Golden Rules” of advertising.
- •Read and translate:
- •Read and translate the text about appearance of the first banks
- •The Origin of Modern Banking
- •3.1. Answer the questions to the text:
- •Retell the text with the help of the questions.
- •Define the following statements as true (t) or false (f):
- •4. Let’s play the game:
- •4.1. Choose the profession which better suites you.
- •Curriculum vitae
- •4.2. Your partner should ask you the following questions:
- •Start working!
- •5. Here is the active vocabulary which will be useful for you. Read it very attentively and remember:
- •6. Match the words with their synonyms:
- •7. Read the text and translate it paying attention to the vocabulary: Bank
- •7.1. Answer the following questions:
- •8. Write down the names of the general bank financial products in your exercise books:
- •9. Read the following definitions:
- •10. Now check the knowledge of your partner! In Ex.10 close the left column with the left hand. Read the definitions from the right column. Your partner should guess the term.
- •11. In the following text you will find the information about the usage of the banking services. Read the text carefully and give a summary of it in pen: Banking Services
- •The list of clients
- •Roles for the clients:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •13. Read and translate the text, then do the tasks after it: Canadian Payments System
- •13.1. State whether the following statements are true (t) or false (f):
- •13.2. Find the sentences in the text expressing the same idea as in the statements given below:
- •13.3. Add to your active vocabulary the following words and word combinations and keep them in mind:
- •13.4. Translate word combinations from Russian into English:
- •13.6. Fill in the gaps where necessary:
- •13.7. Match the words with their synonyms:
- •13.8. Insert the suitable word:
- •14. Make up the dialogues using your active vocabulary in the following situations:
- •This applause is for you!
- •Литература
14. Make up the dialogues using your active vocabulary in the following situations:
Discuss the current situation in the sphere of banking in your own country. 2.
Discuss the advantages of the electronic banking systems. 3. Discuss the problem of bankruptcy of banks in your country. 4. A client of your bank has expressed an interest in opening a Sterling Current Account. Offer him the facility on your terms and conditions: you would operate a current account in his name, transact all standard banking items, and operate the account free of charge for six months, except for a daily telex statement charge. 5. Discuss questions of security at the bank whose services you use. Do you think it is safe to deposit your money in that bank?
This applause is for you!
Your business partners.
Литература
Андрушко, С. Я. Искусство составления деловых писем на английском языке / C. Я. Андрушко. – Одесса : Два Слона – Вариант, 1993.
Зайцева, Н. Е. Модуль «Business English» / Н. Е. Зайцева. – Томск : Темпус-Проект. ТОИПКРО, 2010.
Захарова, Е. В. Welcome to the World of Public Relations. Приглашаем в мир Паблик Рилейшнз : учеб. пособие для студ. высш. учеб. заведений / Е. В. Захарова, Л. В. Ульянищева. – М. : ИМПЭ им. А. С. Грибоедова, 2001.
Колесникова, Н. Н. Английский язык для менеджеров. English for Managers : учебник для студ. сред. проф. учеб. заведений. 2-е изд., испр. / Н. Н. Колесникова, Г. В. Данилова, Л. Н. Девяткина. – М. : Академия, 2007.
Любимцева, С. Н. Английский язык для деловых людей. Начальный курс / С. Н. Любимцева, Б. М. Тарковская, Л. Г. Памухина. – М. : Высшая школа, 1991.
Рыжков, В. Д. Деловой английский язык : Менеджмент : пособие по изучению англ. яз. / В. Д. Рыжков. – Калининград : Янтар. сказ, 1999.
Салье, Т. Е. Английский язык для специальности «Связи с общественностью». English for Students of Communications : учебник для студ. фак. журналистики и связей с общественностью высш. учеб. заведений / Т. Е. Салье, Ю. М. Валиева, И. Н. Воскресенская. – М. : Издательский центр «Академия», 2007.
Newsom, D. Public Relations Writing : form and style / D. Newsom, B. Carrell. – 6th ed. Belmont, Calif. : Wadsworth, 2001.
Norman, S. Export English. An intermediate course of business English based on the radio series by Clive Moffat / S. Norman. – London : BBC English by Radio and Television, 1990.
French, J. T. You are in Business! Building Better English Skills / J. T. French. – New-York : Addisonwesley, 1984.
Binhammer, H. H. Money, Banking and the Canadian Financial System / H. H. Binhammer. – 6th ed. Scarborough : Nelson Canada, 1993.
Jones, L. New International Business English : Student's Book / L. Jones, R. Alexander. – Cambridge University Press, 2000.
Jones, L. New International Business English : Communication skills in English for business purposes / L. Jones, R. Alexander. – Cambridge University Press, 2000.
