- •Contents
- •Предисловие
- •Unit One Working in the Company
- •To work in the company is not easy. You will have to be responsible for
- •Put the letters in the right order:
- •Find 10 words connected with the theme “Dress Code”:
- •Correct the mistakes:
- •Translate from Russian into English:
- •Read and translate the text: Work Dress Code
- •Skirts, Dresses, and Skirted Suits
- •Slacks, Pants, and Suit Pants
- •Shoes and Footwear
- •Hats and Head Covering
- •Answer the questions:
- •Agree or disagree with the statements. Prove your opinion:
- •Unit Two Management
- •Match the words to make up word-expressions:
- •Read the following text and do the tasks: Management
- •Read and translate the texts about levels and areas of management: Levels of Management
- •Translate the sentences into English:
- •Unit Three Marketing
- •What do you think marketing is? Try to define it with your own words.
- •Now “put” the words connected with the term marketing in the case:
- •Read the following text and do the tasks after it: Marketing
- •7.3. Read the text from Ex.2 with the words filled in and answer the following questions:
- •7.4. Find the sentences from the text which have the same meaning or express the same general idea as the sentences below:
- •7.6. Choose the right variant to complete the sentences:
- •Market Research
- •8.1. Answer the questions to the text:
- •8.2. Write down the words in bold to your dictionaries.
- •8.3. Complete each sentence with the correct word:
- •8.3. Write the complete sentence about each of the following. Use the dictionary.
- •Unit Four Business Correspondence
- •1. What does business correspondence include?
- •2. “Put” the words connected with Business Correspondence in the case:
- •Read an abstract about business correspondence and answer the questions
- •Business Correspondence
- •Answer the questions:
- •Let’s read more details about business letters. Translate the text into
- •Business Letters
- •There are eight important parts in a typical “standard” business letter.
- •45 Broughton Street, Brighton
- •Sender’s address
- •4. Salutation (here or below
- •5. Body the receiver’s
- •6 . Complimentary
- •Here are some phrases which business people use in typical business
- •8. Read and notice how the standard phrases are used in this letter:
- •10. Write the dates given in proper forms of business letter format:
- •11. Write a reply to the following letter:
- •13. The text of a letter replying to a complaint is given. Complete it choosing from the alternatives given below to fill in the gaps. The first has been done for you:
- •15. Are the following statements true or false?
- •16. Translate from Russian into English:
- •17. Now you know the main aspects of business letter writing. Try to write your own business letter.
- •Unit Five Public Relations
- •1. Write down the new words in your dictionary:
- •Read the following text and translate it: What is pr?
- •3. Answer the questions according to the text:
- •4. Here are some more characteristics of a pr Practitioner. Read them:
- •5. Look attentively at the list of characteristics of a pr specialist. What features are more inherent to you? And where are you failing? Characterize yourself and your partner.
- •6. Read the new vocabulary and add it to your dictionary:
- •There are 7 words hidden in this box. Find them. Note that the words
- •Read the text and do the exercises after it: Media Dependence on Public Relations
- •11.1. Find the English equivalents in the text. Use them in sentences of your own
- •11.2. Find the words in the text which describe or mean the following:
- •11.4. Match the words having the opposite meaning
- •11.5. Complete the following sentences from the text and translate them into Russian:
- •11.6. Complete the sentences with the words in the box:
- •12. Agree or disagree:
- •13. Render the following item in English:
- •Unit Six Advertisement
- •What do you know about the history of advertising?
- •7. Read and translate the text: Advertisement as a Service
- •Read the following text: Publicity versus Advertising
- •13.1. Answer the questions:
- •13.4. Give the antonyms:
- •14. What are your favourite tv commercials? Describe them to your partners and explain why you think they are effective.
- •15. Read these two texts about posters. Define the main idea and retell one of the texts in your own words.
- •Precursors of the Posters
- •16. Read the text and tell about your favorite color: Usage of Colors in Posters
- •Your boss has a task for you. Choose any good and try to advertise it
- •In order to make the others want to buy it. Create a poster for your ad. Do not forget about “Golden Rules” of advertising.
- •Read and translate:
- •Read and translate the text about appearance of the first banks
- •The Origin of Modern Banking
- •3.1. Answer the questions to the text:
- •Retell the text with the help of the questions.
- •Define the following statements as true (t) or false (f):
- •4. Let’s play the game:
- •4.1. Choose the profession which better suites you.
- •Curriculum vitae
- •4.2. Your partner should ask you the following questions:
- •Start working!
- •5. Here is the active vocabulary which will be useful for you. Read it very attentively and remember:
- •6. Match the words with their synonyms:
- •7. Read the text and translate it paying attention to the vocabulary: Bank
- •7.1. Answer the following questions:
- •8. Write down the names of the general bank financial products in your exercise books:
- •9. Read the following definitions:
- •10. Now check the knowledge of your partner! In Ex.10 close the left column with the left hand. Read the definitions from the right column. Your partner should guess the term.
- •11. In the following text you will find the information about the usage of the banking services. Read the text carefully and give a summary of it in pen: Banking Services
- •The list of clients
- •Roles for the clients:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •13. Read and translate the text, then do the tasks after it: Canadian Payments System
- •13.1. State whether the following statements are true (t) or false (f):
- •13.2. Find the sentences in the text expressing the same idea as in the statements given below:
- •13.3. Add to your active vocabulary the following words and word combinations and keep them in mind:
- •13.4. Translate word combinations from Russian into English:
- •13.6. Fill in the gaps where necessary:
- •13.7. Match the words with their synonyms:
- •13.8. Insert the suitable word:
- •14. Make up the dialogues using your active vocabulary in the following situations:
- •This applause is for you!
- •Литература
13.1. State whether the following statements are true (t) or false (f):
Still the most Canadians use cash and cheques to pay goods and services.
Institutional arrangements for transferring money are used for avoiding a pile of cheques during routine of the day.
CPA is an organization which deals with money day-to-day matters and is busy with arranging of the national payment system.
Plastic credit cards are not popular and old-fashioned in Canada today.
ATMs are very convenient only for business people who deal with electronic transferring of money.
13.2. Find the sentences in the text expressing the same idea as in the statements given below:
Today money transactions are easier done by means of so-called credit card.
We can have overdraft if it is arranged in advance.
Many companies now prefer to transfer wages and salaries of their employees directly to their accounts.
Via ATM one can be aware of his account transactions.
More and more companies intend to use electronic technologies when they are dealing with money.
13.3. Add to your active vocabulary the following words and word combinations and keep them in mind:
a 20% increase in … |
20 процентное увеличение чего-либо… |
a 4 % increase over… |
4 процентное увеличение за… |
in advance |
заранее |
to advance a salary |
выплатить зарплату авансом |
after tax profit |
прибыль после уплаты налога |
charge |
цена, плата, расходы, издержки |
abnormal charge |
колоссальные издержки |
an annual charge |
ежегодная плата |
a maximum charge |
максимальные расходы |
a monthly charge |
ежемесячная плата |
a standard charge |
стандартная плата |
a weekly charge |
еженедельная плата |
free of charge |
бесплатный |
at one’s own charge |
за свой счет |
for a small charge |
за небольшую плату |
extraordinary surplus |
непредвиденный излишек |
housing lending |
ссуды на жилищное строительство |
in the year to end |
в году, заканчивающемся |
intense competition from smb |
сильная конкуренция со стороны |
fierce competition from smb |
жесткая конкуренция со стороны |
loan |
заем, ссуда. Кредит |
bank loan / advance / credit |
банковский заем / кредит |
business loans outstanding |
непогашенные долги |
back to back loan |
заем в одной валюте в обмен на заем в другой валюте |
bridging loan |
промежуточное финансирование |
foreign loans |
иностранные займы |
government loan |
правительственный заем |
hard loan |
заем, предоставляемый одной страной другой на условии, что заем будет выплачен в стране кредитора |
interest-free loan |
беспроцентный кредит |
no-purpose loan |
нецелевой заем |
personal loan |
ссуда частному лицу |
secured loan |
обеспеченный заем |
short-term loan |
краткосрочный заем |
soft loan |
льготный кредит |
tied loan |
связанный заем (заем, предоставляемый одной страной другой на условии закупки товаров страны кредитора) |
loan account |
ссудный счет |
loan agreement |
договор / соглашение о кредите |
loan capital |
заемный капитал |
loan market |
ссудный рынок |
loan note |
долговая расписка / вексель |
loan stock |
долговые обязательства компании |
loan value |
сумма отказа |
arrange / organize a loan |
организовать получение кредита |
ask the bank for a loan |
просить кредит в банке |
ask for a bank loan |
просить банковский кредит |
negotiate a loan |
получить заем / кредит |
pay interest on a loan |
платить проценты по кредиту |
take out a loan |
получить заем / кредит |
on loan |
быть взятым взаймы, арендованным |
to lend / loan |
давать взаймы, суживать |
net interest income |
чистый доход по процентам |
net profit |
чистая прибыль |
operating express / loss |
операционные расходы, расходы от операционной деятельности |
operating profit |
операционная прибыль, прибыль от производственной деятельности |
profit before tax |
прибыль до вычета налога |
slowdown |
замедление |