- •Contents
- •Предисловие
- •Unit One Working in the Company
- •To work in the company is not easy. You will have to be responsible for
- •Put the letters in the right order:
- •Find 10 words connected with the theme “Dress Code”:
- •Correct the mistakes:
- •Translate from Russian into English:
- •Read and translate the text: Work Dress Code
- •Skirts, Dresses, and Skirted Suits
- •Slacks, Pants, and Suit Pants
- •Shoes and Footwear
- •Hats and Head Covering
- •Answer the questions:
- •Agree or disagree with the statements. Prove your opinion:
- •Unit Two Management
- •Match the words to make up word-expressions:
- •Read the following text and do the tasks: Management
- •Read and translate the texts about levels and areas of management: Levels of Management
- •Translate the sentences into English:
- •Unit Three Marketing
- •What do you think marketing is? Try to define it with your own words.
- •Now “put” the words connected with the term marketing in the case:
- •Read the following text and do the tasks after it: Marketing
- •7.3. Read the text from Ex.2 with the words filled in and answer the following questions:
- •7.4. Find the sentences from the text which have the same meaning or express the same general idea as the sentences below:
- •7.6. Choose the right variant to complete the sentences:
- •Market Research
- •8.1. Answer the questions to the text:
- •8.2. Write down the words in bold to your dictionaries.
- •8.3. Complete each sentence with the correct word:
- •8.3. Write the complete sentence about each of the following. Use the dictionary.
- •Unit Four Business Correspondence
- •1. What does business correspondence include?
- •2. “Put” the words connected with Business Correspondence in the case:
- •Read an abstract about business correspondence and answer the questions
- •Business Correspondence
- •Answer the questions:
- •Let’s read more details about business letters. Translate the text into
- •Business Letters
- •There are eight important parts in a typical “standard” business letter.
- •45 Broughton Street, Brighton
- •Sender’s address
- •4. Salutation (here or below
- •5. Body the receiver’s
- •6 . Complimentary
- •Here are some phrases which business people use in typical business
- •8. Read and notice how the standard phrases are used in this letter:
- •10. Write the dates given in proper forms of business letter format:
- •11. Write a reply to the following letter:
- •13. The text of a letter replying to a complaint is given. Complete it choosing from the alternatives given below to fill in the gaps. The first has been done for you:
- •15. Are the following statements true or false?
- •16. Translate from Russian into English:
- •17. Now you know the main aspects of business letter writing. Try to write your own business letter.
- •Unit Five Public Relations
- •1. Write down the new words in your dictionary:
- •Read the following text and translate it: What is pr?
- •3. Answer the questions according to the text:
- •4. Here are some more characteristics of a pr Practitioner. Read them:
- •5. Look attentively at the list of characteristics of a pr specialist. What features are more inherent to you? And where are you failing? Characterize yourself and your partner.
- •6. Read the new vocabulary and add it to your dictionary:
- •There are 7 words hidden in this box. Find them. Note that the words
- •Read the text and do the exercises after it: Media Dependence on Public Relations
- •11.1. Find the English equivalents in the text. Use them in sentences of your own
- •11.2. Find the words in the text which describe or mean the following:
- •11.4. Match the words having the opposite meaning
- •11.5. Complete the following sentences from the text and translate them into Russian:
- •11.6. Complete the sentences with the words in the box:
- •12. Agree or disagree:
- •13. Render the following item in English:
- •Unit Six Advertisement
- •What do you know about the history of advertising?
- •7. Read and translate the text: Advertisement as a Service
- •Read the following text: Publicity versus Advertising
- •13.1. Answer the questions:
- •13.4. Give the antonyms:
- •14. What are your favourite tv commercials? Describe them to your partners and explain why you think they are effective.
- •15. Read these two texts about posters. Define the main idea and retell one of the texts in your own words.
- •Precursors of the Posters
- •16. Read the text and tell about your favorite color: Usage of Colors in Posters
- •Your boss has a task for you. Choose any good and try to advertise it
- •In order to make the others want to buy it. Create a poster for your ad. Do not forget about “Golden Rules” of advertising.
- •Read and translate:
- •Read and translate the text about appearance of the first banks
- •The Origin of Modern Banking
- •3.1. Answer the questions to the text:
- •Retell the text with the help of the questions.
- •Define the following statements as true (t) or false (f):
- •4. Let’s play the game:
- •4.1. Choose the profession which better suites you.
- •Curriculum vitae
- •4.2. Your partner should ask you the following questions:
- •Start working!
- •5. Here is the active vocabulary which will be useful for you. Read it very attentively and remember:
- •6. Match the words with their synonyms:
- •7. Read the text and translate it paying attention to the vocabulary: Bank
- •7.1. Answer the following questions:
- •8. Write down the names of the general bank financial products in your exercise books:
- •9. Read the following definitions:
- •10. Now check the knowledge of your partner! In Ex.10 close the left column with the left hand. Read the definitions from the right column. Your partner should guess the term.
- •11. In the following text you will find the information about the usage of the banking services. Read the text carefully and give a summary of it in pen: Banking Services
- •The list of clients
- •Roles for the clients:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •13. Read and translate the text, then do the tasks after it: Canadian Payments System
- •13.1. State whether the following statements are true (t) or false (f):
- •13.2. Find the sentences in the text expressing the same idea as in the statements given below:
- •13.3. Add to your active vocabulary the following words and word combinations and keep them in mind:
- •13.4. Translate word combinations from Russian into English:
- •13.6. Fill in the gaps where necessary:
- •13.7. Match the words with their synonyms:
- •13.8. Insert the suitable word:
- •14. Make up the dialogues using your active vocabulary in the following situations:
- •This applause is for you!
- •Литература
Profession: You are a
ballet-dancer. You earn about $1500 a month. Housing: You own your own
house, but you have mortgage of $40,000. Your monthly mortgage is
$330 a month. Car: You own a car. It is
worth about $17000 Credit Cards: You have a VISA. You
owe about $1000 on your VISA Debts: You don’t have any
debts. Visit your bank and: (1)Open an account. (2)Apply for a new
credit card.Instructions:
Profession: You are a footballer.
You earn about $2500 a month. Housing: You rent an apartment
for $1000 a month.
Car: You own a car. It is
worth about $25000. Credit Cards: You have a MasterCard.
You owe about $6000 on you MasterCard. Debts: You don’t have any
debts. Visit your bank and: Open an account. Apply for a
mortgage to buy a house.Instructions:
Profession: You are a bodybuilder.
You earn about $2000 a month. Housing: You own your own
house, but you have mortgage of $100,000. Your monthly mortgage is
$1000 a month. Car: You own a car. It is
worth about $10000 Credit Cards: Sberbank. You owe
about $200 on you credit card. Debts: You still owe $5000 in
Casino. Visit your bank and: (1) Open an account. (2) Apply for a loan
to open your own Sport Club.Instructions:
Profession: You are a top-model.
You earn about $1700 a month. Housing: You rent an apartment.
Your monthly rent is $500. Car: You own a car. It is
worth about $50,000.
Credit Cards: You don’t have a
credit card. Debts: You don’t have any
debts. Visit your bank and: Open an account. Apply for a
credit card.Instructions:
Profession: You are a struggling
actor. You earn about $900 for a performance. Housing: You owe a house, but
you have mortgage of $120,000.
Your monthly rent is
$2000. Car: You don’t own a car. Credit Cards: You don’t have a
credit card. Debts: You have debts for
your house – $100,000. Visit your bank and: Apply for a loan
to buy a car Apply for a loan
for a dentist’s service. Apply for a new
mortgage to redecorate your house.
Instructions:
13. Read and translate the text, then do the tasks after it: Canadian Payments System
Although a wide variety of payment media are available in Canada today, the largest number of payments is still settled by the hand-to-hand exchange of currency – coin and Bank of Canada notes. In terms of the value of all transactions, however, cheques and other drawn on transferable held at banks and near-banks are the most important payment media.
Central to Canadian payment system are institutional arrangements for the clearing and settlement of money transfers between financial institutions. Such arrangements are necessary because during each business day deposit-taking institutions accept thousands of cheques and other payment orders, each representing a cash claim. Clearing refers to the process of settling these claims against each other in a manner that reduces the number of settlements that have to be made and thereby increases the efficiency of the clearing process.
In 1980 the federal government established the Canadian Payments Association (CPA) as a regulated public purpose organization to establish and operate a national clearing and settlements system and to plan the evolution of the national payment system.
Today individuals frequently make payments with plastic credit cards instead of with currency and, particularly, cheques. When credit card holders use their cards to pay for purchases, the card-issuing institution guarantees the payee payment and at the same time extends a loan at prearranged terms to the card user. Credit cards are not money, but, like cheques, are a means for transferring money, typically from an individual’s deposit account to those of sellers of goods and services.
Although the Canadian payment system is still largely paper based, electronic funds transfer systems are increasingly replacing the use of paper. Many companies as well as governments offer direct deposit or pre-authorized debits services whereby customers pre-authorize companies to debit their accounts automatically for money owed each billing period and to pay their salaries directly by crediting their accounts.
A growing number of individuals conduct their day-to-day banking transactions using Automated Teller Machines (ATM). ATMs allow individuals to withdraw cash, make deposits, transfer funds between accounts, and inquire about their account balances. In 1991, almost 12,000 ATMs were used throughout the country.
Businesses use electronic transfer systems for cash concentration. Large companies with many offices or stores move funds, typically overnight, electronically from scattered accounts into one account. This allows them to economize on their cash balances and to earn higher interest on them.
