11.1. Find the English equivalents in the text. Use them in sentences of your own

источники; по всему миру; первая страница газеты;  мероприятия; из этого количества; размещать материал в газете; по крайней мер; освещать события;

читатели, слушатели и зрители.

11.2. Find the words in the text which describe or mean the following:

firm belief, confidence; regular and usual; always wanting more of smth; people who have been chosen to speak officially for a group, organization or government; an occasion when a famous person is asked questions about their life, experiences, or opinions for a newspaper, magazine, television program etc.

11.3. Match the words close in their meaning:

goal	disagreement
adversarial	almost
friction	aim
to respond	hostile
nearly	to react

11.4. Match the words having the opposite meaning

trust	waste
accurate	lack of faith
timely	inexact
metropolitan	inopportune
save	local

11.5. Complete the following sentences from the text and translate them into Russian:

1. Just 25,2 percent were the products of...

2. Of that number, 38 percent said that...

3. The percentage was higher among editors of lifestyle, ...

11.6. Complete the sentences with the words in the box:

Information, friction, trust, sources, media, credibility

Public relations 1) ______________ provide most of the 2) ______________used in the 3) ______________today. It also mentions the areas of 4) _________________that often contribute to an 5) ______________atmosphere. An important part of the relationship is based on mutual 6) _________________and 7) ___________.

11.7. Insert prepositions on; for; of; to; upon; with where necessary.

The chapter begins_____a review_____how reporters and public relations peo¬ple are mutually dependent_____each other_____accomplishing their respective goals. It also mentions_____areas_____friction that often contribute_____an adversial atmosphere. The reporter cannot depend_____legwork alone to satisfy his paper's insatiable demand_____news.

12. Agree or disagree:

• Public relations sources provide most of the information used in the media today.

• Public relations materials save media outlets the time, money, and effort of gathering their own news.

Yes, that's true.

There I agree completely.

I don't think that's quite right.

I'm afraid I don't agree

That's not quite so...

As far as I know...

13. Render the following item in English:

Связь со средствами массовой информации или прессой являются самой важной и цельной частью паблик рилейшнз. Взаимное доверие и уважение между организацией и средствами массовой информации являются необходимой основой для хороших отношений. Необходимо уважать неприкосновенность и традиционную свободу прессы, которая определяет ее значимость, однако все это не мешает искать сотрудничества с прессой для дальнейшего решения проблем паблик рилейшнз.