3. Answer the questions according to the text:

1. What definition, in your opinion, reflects the meaning of PR better? 2. How do you understand the term PR? Give your own definition. 3. What is the aim of PR?

4. Here are some more characteristics of a pr Practitioner. Read them:

• he must be creative in solving problems,

• be strong enough to withstand the stress,

• He should be able to work in a team,

• be tolerant for different views of his colleagues,

• help hammer these views into a solution;

• he must express confidence,

• be able to answer the questions of his colleagues,

• have a character and integrity,

• a sense of logic

• the ability to think creatively and imaginatively,

• truthfulness and discretion,

• projectivity,

• a deep interest to the solution of the problems,

• he should have intellectual curiosity,

• effective powers of analysis and synthesis,

• intuition

etc.

5. Look attentively at the list of characteristics of a pr specialist. What features are more inherent to you? And where are you failing? Characterize yourself and your partner.

6. Read the new vocabulary and add it to your dictionary:

to accomplish one's goal	достичь своей цели
adversial	враждебный, недоброжелательный
to be dependent on (upon) smb	зависеть от к.-л.
comprehensive	исчерпывающий
contribute to smth	способствовать
credibility	надежность
fact sheet	подборка данных, «объективка»
friction	разногласие
insatiable	неуемный, жадный, ненасытный
medium	средство
media outlets	местные телестудии, радиостанции, редакции, «точки» средств массовой информации
mutual	обоюдный, взаимный
operated page/article	полоса газеты, где публикуются статьи, отражающие точку зрения на какой-либо вопрос; колонка читателей
to process information	обрабатывать информацию
to provide information	предоставлять информацию
accurate	достоверный
respective	соответственный
routine	обычный
to satisfy demand	удовлетворить спрос
story	газетный материал, сообщение в печати
to substantiate	подтвердить данными
timely	своевременный

7. Correct the mistakes: adversiale, rispective, mutuall, midia outlets, provid

information, to satisfy of demand, accomplish, fact shet, supstantiate, frection.

6. Match the words to make up word-combinations:

   to satisfy	outlets
   mutual	page
   a sense of	overall activities
   media	understanding
   to solve	information
   to accomplish	demand
   accurate	logic
   operated	a problem
   to implement	a goal

7. Translate into Russian: to provide information, to substantiate, to satisfy

demand, media outlets, operated article, insatiable, accurate, routine, contribute to smth, to accomplish one's goal, respective, to process information, comprehensive, story.