- •Contents
- •Предисловие
- •Unit One Working in the Company
- •To work in the company is not easy. You will have to be responsible for
- •Put the letters in the right order:
- •Find 10 words connected with the theme “Dress Code”:
- •Correct the mistakes:
- •Translate from Russian into English:
- •Read and translate the text: Work Dress Code
- •Skirts, Dresses, and Skirted Suits
- •Slacks, Pants, and Suit Pants
- •Shoes and Footwear
- •Hats and Head Covering
- •Answer the questions:
- •Agree or disagree with the statements. Prove your opinion:
- •Unit Two Management
- •Match the words to make up word-expressions:
- •Read the following text and do the tasks: Management
- •Read and translate the texts about levels and areas of management: Levels of Management
- •Translate the sentences into English:
- •Unit Three Marketing
- •What do you think marketing is? Try to define it with your own words.
- •Now “put” the words connected with the term marketing in the case:
- •Read the following text and do the tasks after it: Marketing
- •7.3. Read the text from Ex.2 with the words filled in and answer the following questions:
- •7.4. Find the sentences from the text which have the same meaning or express the same general idea as the sentences below:
- •7.6. Choose the right variant to complete the sentences:
- •Market Research
- •8.1. Answer the questions to the text:
- •8.2. Write down the words in bold to your dictionaries.
- •8.3. Complete each sentence with the correct word:
- •8.3. Write the complete sentence about each of the following. Use the dictionary.
- •Unit Four Business Correspondence
- •1. What does business correspondence include?
- •2. “Put” the words connected with Business Correspondence in the case:
- •Read an abstract about business correspondence and answer the questions
- •Business Correspondence
- •Answer the questions:
- •Let’s read more details about business letters. Translate the text into
- •Business Letters
- •There are eight important parts in a typical “standard” business letter.
- •45 Broughton Street, Brighton
- •Sender’s address
- •4. Salutation (here or below
- •5. Body the receiver’s
- •6 . Complimentary
- •Here are some phrases which business people use in typical business
- •8. Read and notice how the standard phrases are used in this letter:
- •10. Write the dates given in proper forms of business letter format:
- •11. Write a reply to the following letter:
- •13. The text of a letter replying to a complaint is given. Complete it choosing from the alternatives given below to fill in the gaps. The first has been done for you:
- •15. Are the following statements true or false?
- •16. Translate from Russian into English:
- •17. Now you know the main aspects of business letter writing. Try to write your own business letter.
- •Unit Five Public Relations
- •1. Write down the new words in your dictionary:
- •Read the following text and translate it: What is pr?
- •3. Answer the questions according to the text:
- •4. Here are some more characteristics of a pr Practitioner. Read them:
- •5. Look attentively at the list of characteristics of a pr specialist. What features are more inherent to you? And where are you failing? Characterize yourself and your partner.
- •6. Read the new vocabulary and add it to your dictionary:
- •There are 7 words hidden in this box. Find them. Note that the words
- •Read the text and do the exercises after it: Media Dependence on Public Relations
- •11.1. Find the English equivalents in the text. Use them in sentences of your own
- •11.2. Find the words in the text which describe or mean the following:
- •11.4. Match the words having the opposite meaning
- •11.5. Complete the following sentences from the text and translate them into Russian:
- •11.6. Complete the sentences with the words in the box:
- •12. Agree or disagree:
- •13. Render the following item in English:
- •Unit Six Advertisement
- •What do you know about the history of advertising?
- •7. Read and translate the text: Advertisement as a Service
- •Read the following text: Publicity versus Advertising
- •13.1. Answer the questions:
- •13.4. Give the antonyms:
- •14. What are your favourite tv commercials? Describe them to your partners and explain why you think they are effective.
- •15. Read these two texts about posters. Define the main idea and retell one of the texts in your own words.
- •Precursors of the Posters
- •16. Read the text and tell about your favorite color: Usage of Colors in Posters
- •Your boss has a task for you. Choose any good and try to advertise it
- •In order to make the others want to buy it. Create a poster for your ad. Do not forget about “Golden Rules” of advertising.
- •Read and translate:
- •Read and translate the text about appearance of the first banks
- •The Origin of Modern Banking
- •3.1. Answer the questions to the text:
- •Retell the text with the help of the questions.
- •Define the following statements as true (t) or false (f):
- •4. Let’s play the game:
- •4.1. Choose the profession which better suites you.
- •Curriculum vitae
- •4.2. Your partner should ask you the following questions:
- •Start working!
- •5. Here is the active vocabulary which will be useful for you. Read it very attentively and remember:
- •6. Match the words with their synonyms:
- •7. Read the text and translate it paying attention to the vocabulary: Bank
- •7.1. Answer the following questions:
- •8. Write down the names of the general bank financial products in your exercise books:
- •9. Read the following definitions:
- •10. Now check the knowledge of your partner! In Ex.10 close the left column with the left hand. Read the definitions from the right column. Your partner should guess the term.
- •11. In the following text you will find the information about the usage of the banking services. Read the text carefully and give a summary of it in pen: Banking Services
- •The list of clients
- •Roles for the clients:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •Instructions:
- •13. Read and translate the text, then do the tasks after it: Canadian Payments System
- •13.1. State whether the following statements are true (t) or false (f):
- •13.2. Find the sentences in the text expressing the same idea as in the statements given below:
- •13.3. Add to your active vocabulary the following words and word combinations and keep them in mind:
- •13.4. Translate word combinations from Russian into English:
- •13.6. Fill in the gaps where necessary:
- •13.7. Match the words with their synonyms:
- •13.8. Insert the suitable word:
- •14. Make up the dialogues using your active vocabulary in the following situations:
- •This applause is for you!
- •Литература
8. Read and notice how the standard phrases are used in this letter:
Fototechnique
|
Rue de Constantine 1245 Cognac Telefax: 45 65 78 87 Telex: 720 591 7 Tel: 78 65 82 12
|
Ann Black Sales Manager Galaxy Computer Supplies 221 Hills Road Cambridge AB5 2RW 31 May 2005 Dear Ms Black (start) With reference to our telephone conversation today, (reference) I am writing to confirm our order for: 20* Photoconductors Ref. No: 54 5498 A/K (reason for writing) I would be grateful if you could deliver them as soon as possible. (request) Thank you for your help. (closing remark) Yours sincerely, (finish) Matthew Cherry Director- Procurement
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9. Label the parts of the letter choosing from the words in the box:
Date |
main paragraph |
letterhead
|
Reference |
salutation |
position/ title
|
Concluding paragraph |
recipient’s address |
signature |
(Typed) signature |
complementary ending |
sender’s address
|
enclosures (abbreviation) |
||
(1) Widgetry LTD
6 Pine Estate, Westhornet, Bedfordshire, UB 18 22BC
(2) Telephone 9045 457891
Telex X562 Wid
Fax 45612 7893
(3) Scott Martin,
Sales Manager,
Black and White pic,
Napier House,
North Washington Street,
Oxbridge OB 84 9TD.
(4) Your ref. MS/WID/ 15/ 99
Our ref. ST/ MN/ 10/88
(5) 25 August 1999
(6) Dear Mr. Martin,
(7) Thank you for your letter of 20 January, explaining that the super widgets, catalogue reference X-3908, are no longer available but that ST- 1432, made to the same specifications but using a slightly different alloy, are now available instead.
Before I place a firm order I should like to see samples of the new super widgets. If the replacement is as good as you say it is, I shall certainly wish to reinstate the original order, but replacing an order for the new items.
(8) Apart from anything else, I should prefer to continue to deal with Black and White, whose service has always been satisfactory in the past. But you will understand that I must safeguard Widgetry’s interests and make sure that the quality is good.
(9) I would, therefore, be grateful if you could let me have the sample as soon as possible.
(10) Yours sincerely,
(11) Simon Thomas
(12) Production Manager
(13) enc.
10. Write the dates given in proper forms of business letter format:
31 января 2007г.,
25 мая 1996г.,
16 февраля 2002г.,
2 марта 2000г.,
2 апреля 1991 г.
11. Write a reply to the following letter:
Lenina 123-56 Volgograd 123456 Russsia 13 March 2009 |
ABC Ltd Warwick House Warwick Street Forest Hill London SE 23 UK |
For the attention of the Sales Manager Dear Sir or Madam, Please would you send me details of your DVD video systems. I am particularly interested in the Omega range. Yours faithfully, (Ms) K. Ilnik |
12. Try to rewrite these sentences in a style more suitable to a business letter choosing from the variants given below the sentences. Sometimes you are given some of the language most often used in the “standard" phrases which you need in your answers.
1. Your order is going to be late.
We regret_________________________
2. We are not willing to give you more time to pay.
Regrettably we must_______________________
3. You still owe us 200.
There is _________________________________
4. If this sample doesn’t suit you, we’ll send you another.
______________________________________________
5. The statement is wrong.
_______________________________________________
6. We forgot to pay, are sorry and are sending you the money with this letter.
_____________________________________________________________
7. Mr. Winslett can not accept your invitation because he’s already busy that day.
___________________________________________________________________
8. When are you going to pay?!
Perhaps you would be good enough _______________________________________
9. Can you tell us as soon as possible you have sent the goods?
Would you be kind enough ____________________________________________
10. We are astonished that you didn’t pay after our last reminder.
______________________________________________________________