8.1. Answer the questions to the text:
1. What is the meaning of market research? 2. What is a questionnaire? 3. Who is a respondent? 4. What is a survey? 5. What is an interview? 6. What are the differences between surveys and interviews? 7. What are competitors? 8. What do you think about the reasons of buying products?
8.2. Write down the words in bold to your dictionaries.
8.3. Complete each sentence with the correct word:
1. Interviews, questionnaires, surveys are the ways to get information for ______ - research.
2. The document, which has a number if questions, printed or written on it is called ______.
3. ______ are people who answer questionnaires.
4. Companies try ______ their products to give most customers and prospects what they want.
5. Many market research surveys are taken at ______.
6. The way of getting competitive information is ______.
8.3. Write the complete sentence about each of the following. Use the dictionary.
1. Market research 2. Questionnaire 3. Survey 4. Competitive products.
Unit Four Business Correspondence
1. What does business correspondence include?
2. “Put” the words connected with Business Correspondence in the case:
3. Add the new words to your dictionary:
Post Office |
почтовое отделение |
snail-mail |
почта |
sender |
отправитель |
recipient |
получатель |
job applicant |
претендент на рабочее место |
staff members |
сотрудники |
business letter |
деловое письмо |
memo |
служебная записка |
fax message |
факсимильное сообщение |
press release
|
сообщение для печати, пресс-коммюнике |
press-kit |
информационная подборка для прессы |
curriculum vitae (CV) |
резюме |
follow up |
повторная рассылка |
to formalize |
официально оформлять |
Read an abstract about business correspondence and answer the questions
after it:
Business Correspondence
The major types of business correspondence include business letters, memos,
faxes, business newspapers and magazines, press releases, press-kits and other business documents (CV, contracts, etc.).
Business letters are formal paper communications between, to or from businesses and usually sent by e-mail, through the Post Office or sometimes by courier. Business letters sent through the Post Office are sometimes called “snail-mail” (in contrast to e-mail which is faster).
Some people write many letters each day and others only write a few letters over the course of a career. Business people also read letters on a daily basis. Letters are written from a person/group, known as the sender, to a person/group, known in business as the recipient. Here are some examples of senders and recipients:
business – business
business – consumer
job applicant – company
citizen – government official
employer – employee
staff member – staff member
There are many reasons why you may need to write business letters or other correspondence:
to persuade to inform to request to express thanks
to remind to recommend to apologize to congratulate
to reject a proposal or offer to introduce a person or policy
to invite or welcome to follow up
to formalize decisions
