• Hypertext vs old/ conventional printed text

• Printed text is Fixed Linear Hierarchical Readerly

• Nodes & links

Another term for network is node

• Link = Texton = Scripton

• Nodes are associated with particular ideas, concepts & might include text, audio, video, non-verbal information

• When a node is activated vertical & horizontal links appear, navigation/ itinerary is individual

• Links are graphic verbal Color Music animation

• Links are localizing

• Mainly Nouns are used for links

• Red & blue are popular as colors

• The factor of priority is important in links

• Localization and emphasizing of links became the second stage of ergonomic experiments.

• Multicolor links are being used to extend text, clarify the concept, include audio and video information.

• Passages

Information is given in portions

Passages are organized in line with ergonomic parameters

Ergonomically –oriented experiments proved the hypertext should be organized into small portions separated by intervals due to two reasons:

Short texts are better for perception, Computer screen does not give a chance to see the whole text.

• In 1999 requirements for hypertext passages were formulated:

• Headlines clear and precise

• Theme is either in initial or final position I the sentence

• Simple syntactic structures

• Active voice (Chrisholm 1999)

• Thematic sentences

• Passage corresponds to one idea

• Resume (Morkes & Nielsen 1997)

• Narrative form, narration is especially important (Foltz 1996)

• Without passages hypertext is almost ruined, reading becomes slower

• Passages decrease load on memory

• Levels of Hypertext

• Lexical Semantic Syntactic Pragmatic levels which interact.

• Hypertext –related issues

Hypertext development will result into further discourse diversification in virtual space → chat-room, web-log, forum

New types of communication will pose questions about ecology of mind and ergonomics of mind

Pragmatic principles of communication might be amended

Particular type of etiquette will develop in virtual communication - netiquette

New terms have been coined already like digital rhetoric & digital arts, digital media

Knowledge management

Critical thinking

Knowledge creation

Information retrieval

Pubnetting (for publishing houses)

Pubnetting - commercial release of digitized information by publishing houses→ fundamental metamorphosis from a bookworm to a butterfly

• Information Retrieval (ir) system – automatic extraction of information

Semantic index space = nodes + links

Knowledge creation = explicit + implicit (tacit) information

Hypertext creates more information than direct contact with the author

Knowledge management

Critical thinking is encouraged = learning through discovery