• Role of information in the 20th century

• Information became a sellable and buyable produce in the 20th century. →

A new type of power emerged – infopower of media-tycoons

• Cyberspace

• The nature of communication will change in cyberspace becoming multimedia communication in a world-spanning information network.

• New information space is crucially different from the old one which is hierarchical, linear and fixed. (Pierre Levy 1997)

• New information space is open, changeable, which provides direct and immediate contact

• Virtual reality

Computers are becoming key items of life and civilization

New libraries emerged – virtual libraries or universal libraries (UL)

The number of electronic publications has mushroomed

Ergodic art

Electronic technologies of cyberage produce new reality – virtual reality (VR)

• New types of art emerge like ergodic art when different semiotic sequences are originated → ergodic design, ergodic aethetics

• Changes in communication technologies trigger changes in mentality which entail changes in behavior →

The pattern is observed worldwide: computer-users, esp. game-players plunge into diverse historical and cultural context losing touch with the reality

Electronic/ computer literacy negatively affects traditional literacy

Giddens considers impact and interaction of mass media and human being as construction and reconstruction of personality [Giddens 1991].

Couch-potato → mouse-potato Screenager Cyber-widow

In the third millennium printed materials are turning into outdated items being squeezed out by video and audio produce

• Electronically oral produce, computer programmes have become more attractive due to easy access, availability, direct contact, visualization, interaction

• Hypertext

Electronic technologies do not only synthesize well-known technologies, they hatch new types of discourse

Materialized product of discourse is identified as hypertext or cybertext, or electronic text