1. Прочтите текст и ответьте на вопрос.

1.What is culture?

a) Culture is personal behaviour and managerial approach.

b) Culture is the challenge of working in the ever-changing environment of international trade.

c) Culture is the distinctive way of life of a group of people, involving knowledge, beliefs, acts, morals and customs.

d) Culture is government’s attitude toward foreign businesses, social unrest and foreign policy.

2. Выберите предложение, соответствующее содержанию текста.

a) The demands of international managers were much greater in 1960-s than they are today.

b) The international manager performs his functions in the same environment as the manager of a company not engaged in international operations.

c) All countries have similar traditions and there is no difficulty for an international manager to perform his functions in a host country.

d) The key to success of the international manager lies in his ability to recognize the influence of culture and modify his own personal behaviour and managerial approaches.

3. Завершите предложение с соответствии с содержанием текста.

The environment the international manager faces consists of four basic elements: …

a) … legal, cultural, economic and political;

b) … educational, medical, social and legal;

c) … cultural, social, medical and legal;

d) … political, economic, social and educational.

4. Подберите английский эквивалент слову, данному в скобках.

1.Multinational corporations are companies which have (филиалы) throughout the world.

a) expertise, c) subsidiaries,

b) threats, d) inventories.

2.In the highly industrialized countries rising (доходы) attract multinationals.

a) incomes, c) production,

b) expenditure, d) benefits.

3. International management supposes adapting management principles and functions to the (спрос) of foreign competition and environment.

a) supply, c) utility,

b) demand, d) trade.

4. An international manager needs to monitor currency convertibility, inflation (уровень) and currency stability

a) benefits, c) profits,

b) interests, d) rates.

5. In the international environment both opportunities and (угрозы) can arise anywhere in the world.

a) unrest, c) threats,

b) uniqueness, d) challenge.

5. К каждому английскому слову подберите русский эквивалент.

1. to saturate, а) изменчивый,

2. threat, b) бдительный,

3. authority, c) развиваться,

4. evolve, d) настоятельный,

5. alert, e) примирять,

6. perceive, f) власть,

7. volatile, g) процветать,

8. imprecise, h) угроза,

9. imperative, i) среда, обстановка,

10. applicable, j) насыщать,

11. to thrive on, k) завлекать,

12. environment , l) применимый,

m) оценивать,

n) осознавать,

o) неточный.

6. Выберите форму сказуемого.

1. When companies found that their national markets (to become) saturated they decided to set up subsidiaries abroad.

a) has become , c) have become,

b) had become , d) will become.

2. Control in an international company (to make) difficult by everything from language difficulties to legal restrictions.

a) is made, c) will make,

b) makes , d) has made.

3. The availability of cheap labour (to lure) many companies the developing countries.

a) lure, c) has lured,

b) is lured, d) were lured.

4. Analysts (to discover) that problems of corporations abroad (to relate) to working with a different culture.

a) are discovering; are related, c) had discovered; are relating,

b) discovered; will relate, d) have discovered; are related.

5. Not only words, but also body language (to differ) from one cultural group to another.

a) is differing, c) differed,

b) differs, d) will differ.