2. Завершите предложения в соответствии с содержанием текста.

1. Marketing is the process of … a) marketing information

about customers.

2. Marketing makes products b) a second marketing mix to available where customers reach another target market. want them …

3. Implementation of marketing c) its original goals, marketing

concept begins and ends with … goals and target market.

4. Markets are classified as … d) marketing which are called

a marketing mix.

5. A business firm controls e) estimate sales potential and

four important elements of … predict product sales in specific

market segments.

6. A firm may use one marketing f) planning and executing, priing,

mix to reach one target market promotion and distribution of

and … ideas, goods and services.

7. A firm can vary each of the g) transferring the ownership of

ingredients to suit … products to buyers.

8. Market measurement and h) consumer and industrial

sales forecasting are used to … market.

3. Подберите английский эквивалент слову, данному в скобках.

1. The (весь) business organization is involved in a dual process of satisfying customer needs and achieving organizational goals.

a) only, c) the whole,

b) some, d) any.

2. A market consists of people with their (потребности), the ability to buy, and the desire and ability to sell.

a) wishes, c) possibilities,

b) necessities, d) opportunities.

3. A business firm (контролирует) four important elements of marketing which are called marketing mix.

a) vary, c) evaluate,

b) predict, d) monitor.

4. A firm can (изменять) its marketing mix.

a) change, c) execute,

b) exchange, d) satisfy.

5. The distribution ingredient involves (и) transportation and storage, (и) the selection of intermediaries.

a) either…or, c) neither…nor,

b) both and, d) only.

6. The promotion ingredient (сосредотачиваться) on providing information to target markets.

a) involve, c) concentrate,

b) provide, d) vary.

7. Developing a marketing strategy (состоять из) selecting and analyzing a target market and creating and maintaining a marketing mix.

a) divide, c) select,

b) contain, d) consist of.

8. A market segment is a group of individuals or organizations within a market that have (похожий) characteristics and needs.

a) same, c) different,

b) serious, d) difficult.