- •3.1. Quotation of terms in reply to an enquiry asking for certain concessions
- •Written patterns
- •Vocabulary
- •3.2. Offer of goods at special prices
- •Written patterns
- •Vocabulary
- •3.3. Offer of goods at a reduced price
- •Written patterns
- •Vocabulary
- •3.4. Placing an order: covering letter. Order form. Acknowledgement of order
- •Acknowledgement of order
- •Written patterns
- •Vocabulary
- •3.5. Covering letter accompanying an order from a retailer to a foreign manufacturer. Acknowledgement of order.
- •Written patterns
- •Vocabulary
- •3.6. Covering letter from an importer. The exporter turns down the order
- •Written patterns
- •Vocabulary
- •3.7. Order following a special offer. Counter-offer from the supplier
- •Counter-offer from the supplier
- •Written patterns
- •Vocabulary
3.6. Covering letter from an importer. The exporter turns down the order
Task 1. Read and discuss the following lead-in
There are a number of reasons for a firm refusing an order. Some of the most common are the following:
(a) out of stock (you may be out of stock of the product ordered, or indeed you may no longer make it);
(b) customer’s bad reputation;
(c) unfavourable terms (the supplier may not like the terms the customer has asked for);
(d) size of order (the quantity required might be either too large or too small).
Whatever your reason, you must be polite; inability to supply the goods ordered calls for a little more care in phrasing.
Task 2. Read and translate the following letters
JOHANSSEN FORLAG 21 Kirkegate Stravanger 5026, Norway
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Our ref. Order 2513/JF Your ref. 2 June 20__ Fine Textiles Ltd. Hop on Road Stroke-on-Trent ST7 1QF U.K.
Dear Mr York, Thank you for your letter of 25 May and for the details of your silk cloth. Now we have seen your patterns and are prepared to give them a trial. Therefore, please find enclosed our order for 15,000 metres of «Golden Orchid» pattern silk cloth and 20,000 metres of «Purple Fantasy» pattern silk cloth which we understand you can supply from stock. As agreed you will draw on us at 30 days, documents against acceptance, with the documents being sent to Eximbank, Oslo. We would like the goods to be delivered within two weeks of receipt of the order. If you do not have the listed patterns in stock, please do not send substitutes in their place. We look forward to your acknowledgement.
Yours sincerely, S.Olssen S.Olssen Manager |
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THE EXPORTER TURNS DOWN THE ORDER
FINE TEXTILES LTD. Hope on Road Stroke-on-Trent ST7 1QF England |
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Our ref. Your ref. Order 2513/JF 9 June 20__
Mr S.Olssen Johanssen Forlag 21 Kirkegate Stravanger 5026, Norway
Dear Mr Olssen,
Thank you for your order No. 2513/JF for 15,000 metres of «Golden Orchid» pattern silk cloth and 20,000 metres of «Purple Fantasy» pattern silk cloth.
To our regret, we have run out of patterns you asked for. As you have particularly requested only these patterns we will not offer substitutes, but suppose we will be able to supply you within the next month. We hope you will contact us then.
Yours sincerely, M.York M.York Export Manager |
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