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3.3. Offer of goods at a reduced price

Task 1. Read and translate the following letter

FRANKLIN AND GORDON ELECTRONICS SUPPLIES, INC.

72-01 Lefferts Boulevard, Rego Park, New York, 11206

Our ref. MK/85 Your ref.

22 February 20__

AO Interelectronica

Ukraine 121517

Kyiv

Sevastopolska st., 8

Dear Sirs,

We are glad to inform you that thanks to improved methods of production we are able to offer you our range of CDs at a reduced price for large quantities. The average price reduction is 7%. We would like to stress that the quality of our items remains the same – only the finest materials are used.

Please find enclosed details of the new prices. You will see that they are considerably lower than those of manufacturers of similar CDs in our country or elsewhere. Our prices are quoted c.i.f. Kyiv. The new prices apply to minimum orders of $20,000 and are effective as from 15 March. Payment by irrevocable letter of credit is requested.

We can guarantee immediate delivery as our ample stocks enable us to execute all orders promptly.

If our offer is acceptable to you, please confirm by return. We look forward to supplying you at the new prices.

Yours faithfully,

M.Kennedy

M.Kennedy

Sales Manager

Written patterns

1. There has been a huge response from … customers to this … offer. – Ця пропозиція викликала великий інтерес ... покупців.

2. We should appreciate the opportunity of showing you how efficiently we can serve you. – Нам буде приємно оперативно виконувати Ваші замовлення.

3. The prices apply to … order… – Ціни поширюються на ... замовлення …

4. The prices are effective as from… – Ціни дійсні з …

5. We look forward to supplying you at … prices. – Будемо раді постачати Вам товари за ... цінами.

6. We would like to inform you that we have been fortunate enough … – Повідомляємо, що нам вдалося …

7. The offer is firm for … days. – Ця оферта дійсна протягом ... днів.

Vocabulary

reduced price

  • знижена ціна

method of production

syn production method

  • технологія виробництва, методи виробництва

to apply (to)

  • 1. поширюватися

2. застосовуватися

3. звертатися

effective

  • to bring into effect

  • to come into effect

  • діючий, що має силу, дійсний

  • здійснювати

  • набувати чинності

to be effective as from…

  • діяти з... , мати силу з …

to execute an order

  • execution of an order

  • виконувати замовлення

  • виконання замовлення

acceptable to

  • прийнятний

to confirm an order

  • підтвердити замовлення

Task 2. Comprehension questions

  1. Why is the supplier able to offer goods at a reduced price?

  2. What is the average price reduction?

  3. How does the supplier indicate the high quality of the goods?

  4. What prices are quoted?

  5. What orders do the new prices apply to?

  6. How does the supplier stress that his prices are competitive?

  7. When do the new prices become effective?

  8. What method of payment is requested from the offeree?

  9. Why can the supplier guarantee immediate delivery?

  10. What is requested from the offeree if he accepts the offer?

Task 3. Fill in the gaps with one of the following words and word combinations. Use the appropriate tense form

to effect

to accept

to repeat

production

expanded

slump

foreign

commodity

enclosed

stocks

huge

to make up

manufacturing

favorable

to revert to

special

brand name

to place

  1. All the items listed in the … specification are “Falcon” products which is a … you will certainly recognize.

  1. This is a … offer and cannot …

  1. As we have comprehensive stocks we can … your order to your specification and … shipment within 7 days.

  1. Orders can … as long as … last.

  1. Supplies of this … have greatly exceeded the demand causing a … in its prices.

  1. Our … costs have fallen thanks to this … supply situation.

  1. We would recommend you … an order promptly as there has been a … response from other … customers to this special offer.

  1. We can offer you an … and improved range of our goods on more favorable terms as our factory has recently been reorganized and new … methods have been introduced.

  2. We may … this matter again in the near future.

Task 4. Fill in the gaps with prepositions where necessary

  1. … many types … business it is the practice … the seller to offer goods … his regular customers and … others who may be interested, … waiting … an enquiry.

  1. Payment … initial orders should be made … invoice.

  1. We are glad to inform you that … improved methods … production we are able to offer you our range … video cassettes … a reduced price … large quantities.

  1. The new prices apply … minimum orders … ₤ 20,000 and are effective as … 15 March.

  2. If our offer is acceptable … you, please confirm … return.

  3. We can allow a 15% discount … payment … a documents … payment basis.

  4. As the demand … this commodity … world markets has increased greatly we shall not be able to offer further supplies … such a favourable price.

  5. This offer is firm … 7 days.

  6. We are pleased to offer you a net price … € 2.30 … kilo.

Task 5. Translate into English

  1. Нам приємно повідомити, що завдяки реорганізації виробництва, ми можемо запропонувати Вам комп'ютери за зниженими цінами.

  1. Незважаючи на те, що ціни знижені в середньому на 10%, якість наших товарів як і раніше дуже висока.

  1. Наші ціни значно нижчі цін виробників в Україні й в інших країнах світу.

  1. Нові ціни поширюються на замовлення понад 10000 дол. США й починають діяти з 12 грудня.

  1. Ми можемо гарантувати виконання замовлень у короткий термін.

  1. Просимо підтвердити по факсу, що наші умови прийнятні для Вас.

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