- •3.1. Quotation of terms in reply to an enquiry asking for certain concessions
- •Written patterns
- •Vocabulary
- •3.2. Offer of goods at special prices
- •Written patterns
- •Vocabulary
- •3.3. Offer of goods at a reduced price
- •Written patterns
- •Vocabulary
- •3.4. Placing an order: covering letter. Order form. Acknowledgement of order
- •Acknowledgement of order
- •Written patterns
- •Vocabulary
- •3.5. Covering letter accompanying an order from a retailer to a foreign manufacturer. Acknowledgement of order.
- •Written patterns
- •Vocabulary
- •3.6. Covering letter from an importer. The exporter turns down the order
- •Written patterns
- •Vocabulary
- •3.7. Order following a special offer. Counter-offer from the supplier
- •Counter-offer from the supplier
- •Written patterns
- •Vocabulary
3.7. Order following a special offer. Counter-offer from the supplier
Task 1. Read and discuss the following lead-in
It is not always necessary to refuse an order. If you receive an order for something you cannot supply, there are two courses open to you:
(a) Send a substitute (i.e. the nearest you have to what the customer wants. Sending a substitute will be reasonably safe with a regular customer only).
(b) Make a counter-offer (i.e. an offer of other goods or services which are not precisely what the customer asks for).
In any case, when you try to sell an alternative product, do not criticize the product you can no longer supply.
Task 2. Read and translate the following letter
AO KYIV-PRESTIGE Ukraine 109004, Kyiv, Lesi Ukrainky st., 8 |
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Our ref. Order MP-1728/L Your ref. IR/bm 19 May 20__ Glaston Cosmetics Ltd. 14 Cambridge Court London WC2H 8HF U.K.
Dear Ms Broderick, Thank you for your offer of 20 April which we accept on the terms quoted. We enclose our order No. MP-1728/L for «Falcon» cosmetics. We would like the goods to be delivered within two weeks of receipt of the order. We look forward to receiving your acknowledgement.
Yours sincerely, Olga Lunina Olga Lunina Export Manager |
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Counter-offer from the supplier
GLASTON COSMETICS LTD. 14 Cambridge Court London WC2H 8HF |
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Our ref. IR/bm/1 Your ref. Order MP-1728/L 23 May 20__ AO Kyiv-Prestige Ukraine 109004, Kyiv, Lesi Ukrainky st., 8
Dear Ms Lunina, Thank you for your order No. MP-1728/L for «Falcon» cosmetics. We have to inform you that as these products have proved so popular we have received a huge response from other customers to our special offer. At present owing to this inflow of orders we are completely out of stock and, therefore, unable to accept your order. We think, however, that you would like «May Flower» cosmetics which have all the good qualities of «Falcon» products. This is a well-known brand name, and the offered goods are very fashionable throughout the world. The prices of «May Flower» products are 5% higher than those of «Falcon» cosmetics, but we hope you will find them quite competitive if you take into account the popularity and first-class quality of these goods. We can ship your order within a week of hearing from you. We hope you will be interested in our offer and look forward to your early reply. Yours sincerely, Anita Broderick Anita Broderick Sales Manager |
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