Regulation of advertising

In advertising inevitably face various financial and political interests. Consumers are interested in reducing the amount of advertising and reducing its intrusiveness, the manufacturer, in contrast, is interested in increasing both the amount of advertising and outreach, but possible trade-offs, for example, advertising for real estate on mutually beneficial to the owners of the premises, and homeowners conditions.

The interests of society as a whole need to protect consumers from false and misleading advertising. Those interests dictate the need to stimulate sales, which is the primary means of just advertising. The inconsistency of these interests requires detailed regulation. Legislation on advertising in all countries is a compromise between the above interests.

Conclusion

Promotional activities developed in close collaboration with other sciences. Research in the field of psychoanalysis and the unconscious motivations helped develop effective techniques of advertising exposure. Sociological studies allow segmenting the market, to allocate the target groups to classify consumers in terms of various social characteristics. The development of technology and computer technology improves the transmission channels of advertising information.

For myself, I conclude that the advertising - not art, and it is not created for fun or fun. This is a complex science, on which development takes many years, and hone their skills specialists constantly.

Advertising aimed at a mass audience, and contacted with thousands and millions of potential customers - so the responsibility in creating advertising is very high. Entrust the design and production of advertising campaigns can only be skilled, as it increases the chances of creating effective advertising that can successfully sell products and services for many years.