Advertising on radio

The advantage of radio over other media: 24h broadcasting in many regions and a variety of programs. Radio listening in residential and industrial premises, in the kitchen, walking in the fresh air, in car. Therefore, advertisements placed in appropriate radio programs cover a significant percentage of a given audience users regardless of where they are located - at work, on vacation, in path. Radio advertising has the operational and low cost. However, the process of perception of advertising messages broadcast on the radio is not involved vision, through which a person gets up to 90% of the information. Furthermore, radio advertising complicates the establishment of bilateral communication with the consumer. Often, it is not at hand pens, pencils, paper to record the transmitted data in the ad.

To increase the effectiveness of radio advertising useful to follow the following tips:

• ensure that ad included imagination of listeners;

• accompany advertising particular products, services memorable sound;

• Advertising idea should be concise, clear terms;

• It is necessary to aim straight for interested students; otherwise, it may switch to another program;

• Very efficiently incorporated into radio announcements of famous people.

Advertising on tv

TV ads include images, sound, movement, color and therefore exert an advertising audience significantly greater impact than Ads in other media. Advertising on TV becomes more interesting, informative and at the same time challenging and expensive to manufacture, especially if the computer is based on graph. Lack of TV advertising is that during its broadcast attention potential consumer to be focused on the screen, otherwise advertising appeal will not be accepted. Television enables widespread advertising of consumer goods, but is inefficient for industrial goods.

To achieve the effect in the body of advertising, you need to keep in mind following:

• Most importantly - an interesting visualization (the viewer remembers the first what he sees, not what he hears);

• Visualization should be concise and clear;

• It is necessary to draw the attention of the viewer in the first five seconds; otherwise, interest will be gone;

• TV advertising is better constructed so that it does not make us think, and helped immediately perceive its essence;

• Build a better story is not about inanimate objects and around human Use it;

• do not need many words - every word should work.

Outdoor Advertising

Posters on billboards outdoor advertising are usually placed along busy highways and in public places and remind consumers about companies or goods that they already know or show potential buyers places where they can make their desired purchase or obtain appropriate services. Advertisement in outdoor advertising is usually brief and can’t fully

Inform about the company or the product, so familiarity potential consumers with new products with the help of the media underperforms. The main type of outdoor advertising is an oversized poster. In addition, There are electrified or gas-discharge light boxes. There scoreboard Custom size and shape, manufactured by special order.

Main recommendations on outdoor advertising are:

• Billboards advertising is built on the idea, the specificity of which is that she instantly grasped and remembered;

• Visualization should be simple and catchy poster, illustration and one no more than seven words;

• Use simple and clear fonts, such that the ad could read from a distance of 30-50 meters;

• must be the color scheme so that it does not strain your eyes and it was customary for the eyes;

• on the billboard must specify details of the nearest sales and service outlets where you can buy the advertised product or service;

• For better perception can be entered in the elements of the outdoor advertising TV advertising;