Advertising in the media

As noted earlier, to advertising in the media (media) for abroad are usually classified advertisements in print media (newspapers and magazines), on radio, television and outdoor advertising billboards standard. Advertising in the most widely read publications and popular programs, of course, the most dear. Therefore, saving them, the advertiser risks losing a wide range of consumers. Advertising appeal is often catchy, attracting attention. However, the reader viewer listener should be clear where advertising and editorial material. The form of advertising appeal must match culture and worldview advertising audience to which it directed. Creative approaches may be different. For example, when advertising goods mass demand, generally used emotional motifs product industrial use - rational.

But in any case, advertising is effective only if satisfies the following requirements:

• Articulates the market position of the goods, ie contains information about the specifics of its use, the differences from competitors' products;

• Promises significant benefits to the consumer when acquiring goods, for which shows its dignity, create a positive image formed other background preferences and the title of advertising appeal and its illustration, and in the style of delivery of the text and graphic materials;

• Contains a successful advertising idea - the original and at the same time easy to perception;

• Establish and implement a clear conscience, thought out in detail the way of explanation -

stereotype, which increases its value in the eyes of consumers;

• Emphasizes the high quality of products and at the same time she the level of performance associated with this high quality;

• Original and therefore not boring, not known repeats, boring decision;

• Has a precise target orientation, reflecting the different needs, desires, specific interests of consumers and informing them so that take into account the differences in consumer demand in a particular advertising the audience;

Advertising in the media is different effects on the wider circles of the population, and therefore suitable for the products and services of a wide consumption and mass demand. When it comes to choosing the media, the main arguments "for" and "against" the adoption of alternative solutions are line advertising to target populations, potentially interested in the advertised product; popularity among their publication or transmission of

Prints or respectively audience of viewers or listeners; level tariffs for advertising space or airtime; geography of distribution or action. Naturally, tailored to suit individual funds

Dissemination of advertising.

Advertising in print media

Advertising in newspapers and magazines has been widely distribution and volume of expenses is second only to advertising on television. Advertising in newspapers less television. However, the quality reproducing originals advertising in newspapers usually low. From here placed therein, advertisements tend to be less attractive and each edition has a lot of both of these ads, and therefore the exposure to any of them separately reduced.

Specificity of press advertising dictates following specific approaches to its creation and

Accommodation:

• The headline should attract the consumer, giving him new information; contain the main arguments and name of product;

• Do not be afraid of many words, because if they are all in the case, then the length of the header is working even better than short;

• Consumers often tend to perceive information literally, so better without negative rotations since in his memory may remain negative aspects associated with the subject of advertising;

• Use simple, but a positive effect on all words such as "free", "novelty", e t.c.