Ministry of Education and Science

Federal State Educational Institution of Higher Professional Education

"Ural State Mining University»

Faculty of secondary vocational education

Department of Engineering Graphics

Occupation: 031601 Advertising

ABSTRACT

on the theme: "Advertising"

Executed 3rd year student Group Ad-12 College: Kochergina Anna

Ekaterinburg 2014

Contents

1. Introduction………………………………………………………………………….3

2. History of Advertising……………………………………………………………….5

3. Advertising options…….…………………………………………………………….6

4. Benefits of Advertising………………………………………………………………7

5. Disadvantages of advertising………………………………………………………...7

6. Forms advertising and promotion…………………………………………………....8

7. Advertising in the media……………………………………………………………..9

8. Advertising in print media………………………………………………………….10

9. Advertising on radio………………………………………………………………..12

10. Advertising on TV…………………………………………………………………13

11. Outdoor Advertising……………………………………………………………….15

12. Regulation of advertising…………………………………………………………..16

13. Conclusion…………………………………………………………………………17

Introduction

Advertise phenomenon in something mythical. So far there is no agreement, the art or craft it, creativity or hard work. And what to do advertising - Funny or sell? Logically, we understand - to sell because the money is invested in advertising - and not for the sake of art, and for profit growth. Hence it is important to understand - how advertising can sell?

One vendor can handle dozens of visitors to the store. One promoter - hundreds of bystanders near the outlet. The sales manager is able to ring up dozens of companies offering products and services company. Advertise ability to quickly and cheaply deliver business information to wherever you need an audience.

Advertising... How often do we hear this word, but what it actually means? How advertising can affect the development of any industry? We read newspapers, watch television, we see the posters. It is all there, and advertising! I will tell you about it.

Advertise - it is part of marketing communications in which is made known to the sponsor paid the dissemination of information, in order to attract attention to the subject of advertising, the establishment or maintenance of interest in him.

Advertising is part of the communication activities of the company, along with publicity and sales promotion. Advertise necessarily imposes goods purchaser. Sometimes it just reminds us of the last concrete brand or product name (service) when he makes his choice. Early consumer decides what to choose from, and then to give a stamp preference based on their perceptions of it, stereotype or prevailing image of a particular brand of goods (services).

Structure advertisement contains the following five main points:

• First, is the ability to attract attention. It is important how attracted the attention of readers heading viewers visuals. Whether advertising affects precisely those categories of potential users, for which it is designed.

• Second, the strength of the impact on the emotions of consumers of advertising. What feelings they are born under the influence of advertising on how successful the advertising argument and whether he served.

• Third, what is the force of the impact. Will run if, say, the audience after view ads to buy this product or will sit in a chair, despite the fact that he liked the advertisement is a need to

Buy this product.

• Fourth - It's informative. Clearly stated argument ad? How aptly illustrates the utility of the advertised object.

• And the last. Do people want to read the message or view

Commercials to end. How effectively attracts the attention of people.

History of Advertising

It is most likely that the advertisement in human society arose simultaneously with trade. Its existence in prehistoric times, evidenced, for example, Egyptian papyrus with the announcement of the upcoming sale of a slave. Advertising in those days was presented written or oral advertisement extolling a particular product or service. Word of mouth spread all sorts of barkers. Written advertising embodied besides papyrus scrolls and wax tablets, inscriptions on roadside rocks, as well as buildings.

But advertising is likely and never would have had such a widespread, if mankind once he discovered the era of mass communication. The first impetus for this was the printing press. Another important event was the invention and subsequent spread to the middle of the 19th century around the world of art photography. Photography served as irrefutable proof of the benefits of the advertised product. But the most ambitious developments in the global advertising business turned around yet in the 20th century. It is no exaggeration to say that it was the 20th century and became a "century of advertising" - it was at this time are profound changes and innovations in the field of technology and advertising. It was in the 20th century advertising has become a truly mass - primarily due to the unprecedented growth rates of world industrial production, as well as due to the appearance of new and increasingly sophisticated means of creating and distributing advertising: multicolor printing, analog and then digital radio and television broadcasting , satellite communications, finally, computers and the Internet. Keeping a step on the pace of scientific - technical progress, advertising every day becoming more professionally organized and increasingly high-quality execution.