Vocabulary

to depend on – зависеть от

supplies – товары

premises – помещение; владение; недвижимость

to make up one's mind – принять решение

to change one's mind – передумать

accounting – бухгалтерское дело

to keep the books – вести бухгалтерский учет

stock – зд. ассортимент товаров

so far – до сих пор; пока; до настоящего времени

to boast – хвастать

by the way – кстати, между прочим

arrangement for distribution of profits and losses – договоренность о распределении прибыли и убытков

to be in business for a long time – быть в бизнесе в течение долгого времени

I. Study the following instructions.

Instructions

Choosing a business abide by the following rules:

1. Never start a new venture if you haven't got enough capital.

2. Don't hurry to settle on the premises if you are not sure they are suitable for you.

3. Get your priorities right, and don't spend much money on nonproductive items.

4. Always research the market before you enter it; remember: it includes taking a long and a serious look at the competition.

5. Be sure that you have a distribution system ready before you start producing anything.

6. Be sure that you've got the right equipment, a suitable workforce, and a supply of raw materials.

7. Always control the product, and keep a close check on prices and customers' credits.

Vocabulary

to abide by – придерживаться, руководствоваться чем-то

rule – правило, норма

to start a venture – основать, открыть дело

to settle on premises – занимать помещение

to get priorities right – правильно определить приоритеты

non-productive items – непроизводительные виды работы, объекты

to research the market – исследовать рынок сбыта

to enter the market – выйти, выходить на рынок

competition – конкуренция

to be sure – быть уверенным; убеждаться

right equipment – нужное, соответствующее оборудование

suitable workforce – подходящая рабочая сила

supply of raw materials – поставка сырья

to keep a close check on prices – строго контролировать цены

II. Answer the following questions.

1. Have you ever done business? If so, what business did you run? 2. If you were to choose business, which type would you prefer? 3. If you were to choose business, would you take up production of goods or provision of services? 4. Which type of business do you consider more profitable? 5. Which type of business do you consider to be organisationally easy? 6. Why do you think business has become very popular nowadays? (economic reasons, new tendencies in political and social development, etc.)

III. Read and translate the following text. Money operations

When you set up a business, it may so happen that you are short of mon­ey. In this case you will need some help in financing your business. You should know how to calculate the amount of money you need to borrow. It is usually done by drawing up a plan – a cash flow chart. What is cash flow? Money does two things in a business: it comes in and it goes out, like water in a bath. This is called cash flow. If money comes in faster than it goes out, the business is said to be effective, and money is available for expansion or investment. But if money goes out faster than it comes in, the business can dry up.

Borrowing from a bank. This involves preparing a campaign to con­vince the bank manager that your business is a good investment. The bank manager may ask you to provide with security (a promise that you will sell a valuable possession to pay off your debts if your business goes bust), or a guarantor (a friend or relative who agrees to repay the loan if you can’t). Usually, you borrow money from a bank in the form of a loan.