Vocabulary

fair – ярмарка

exhibition – выставка

to take part in smth. – участвовать в чем-либо

scope – масштаб, размах

to gain recognition – получить известность, признание

display – выставка, показ

exhibit – экспонат

achievement in smth. – достижение, успех в чем-либо

to offer an opportunity – предоставить возможность

to make contacts – устанавливать связи

advertising – реклама

sales promotion – стимулирование сбыта, содействие торговли, сбыту

participant – участвующий, участник

to negotiate – вести переговоры; обсуждать условия

stand – стенд

stall – киоск

event – событие

general public alike – обычные люди

to promote goods to new markets – внедрять товары на новые рынки

to launch new products – знакомить с новыми товарами

to hold business talks – вести переговоры

profitable business – выгодное капиталовложение, дело, торговля

to conclude a transaction – заключать сделку, соглашение

to sign a contract – подписать, заключить договор

to place an order – размещать заказ

to establish a new market – устанавливать новый рынок

to send out an enquiry for the goods – направить запрос на товары

to make an offer – сделать предложение

on and off – время от времени

to devote – посвящать

motto – девиз, лозунг, призыв

to pave the way – прокладывать путь, подготавливать почву

along with – вместе, наряду с

way of life – стиль жизни

attraction – аттракцион

to host – принимать гостей, выступать в роли хозяина, принимающей стороны

I. Give Russian equivalents to the following word combinations:

to hold an exhibition (a fair); to take part in smth.; to grow from year to year; scope; to fall into two groups; to concentrate on products; business information exhibitions; to gain recognition; display; to include a wide range of exhibits; to show the latest achievements in different fields; to offer an excellent opportunity; to have for sale; to make contacts; to learn about the market; ideal way of advertising; sales promotion; to negotiate the sale and the purchase of the goods; to attract the general public alike; to hold business talks; to negotiate a lot of transactions; to hold under various mottos; to pave the way; along with; to give a good idea of the country's way of life; tourist attractions; to be a regular participant; to host.

II. Give English equivalents to the following word combinations:

привлекать бизнесменов; потенциальные покупатели; не упустить случая демонстрировать свои изделия; стенд; киоск; событие; внедрять новые изделия на новые рынки; знакомить с новыми товарами; выгодное дело; заключать сделки; подписать договор; размещать заказы; установить новый рынок; посылать запросы на товары; делать предложения на изделия; время от времени; посвящать научным достижениям в той или иной области национальной экономики.

III. Answer the following questions.

1. Do fairs and exhibitions play an important role in the commercial world today? 2. What kinds of international fairs and exhibitions are held in different countries of the world? 3. What does the display during these exhibitions include? 4. What opportunities do international fairs and exhibitions offer exporters? 5. Why do we say that every exhibition is a good method to advertise different goods? 6. Can businessmen negotiate transactions and sign contracts during international fairs and exhibitions? 7. Can visitors buy any goods or exhibits? 8. Whom does any fair or exhibition attract? 9. Do fairs and exhibitions only help promote the products that are being already produces? 10. What is done at commercial centres at the exhibitions? 11. What work is done after the exhibitions? 12. Under what mottoes are fairs and exhibitions held? 13. Why do fairs and exhibitions pave the way for the consolidation of peace and friendship among nations? 14. What is the purpose of arranging exhibitions and fairs? 15. Does our country take part in international fairs and exhibitions?