- •Isbn 978-5-905855-22-1
- •Предисловие
- •Unit 1 Text 1 The concept of business
- •Vocabulary
- •Text 2 What is business?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following text. Costs and profit
- •Vocabulary
- •Unit 2 Text 1 My business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Doing business together with a partner
- •Vocabulary
- •I. Study the following instructions.
- •Instructions
- •Vocabulary
- •II. Answer the following questions.
- •III. Read and translate the following text. Money operations
- •You may be interested to know that...
- •Vocabulary
- •Unit 3 Text 1 Many new businesses fail. Why?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •Text 2 Bankruptcy
- •Vocabulary
- •How to avoid bankruptcy or liquidation
- •Unit 4 Small business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following texts. What special problems face small business
- •Vocabulary
- •Starting-up financing
- •Vocabulary
- •V. Read and translate the following text with a dictionary. Small business in the usa
- •VI. Give English equivalents to the following word combinations:
- •Unit 5 Text 1 a working day of a businessman
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. To build or not to build
- •Office don'ts
- •Text 2 My work at the office
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. My friend is a secretary
- •Vocabulary
- •VI. Read and translate the following dialogue. At the office
- •Vocabulary
- •Unit 6 My company
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts. Company results
- •Vocabulary
- •Company strategy
- •Vocabulary
- •Making a career
- •Vocabulary
- •Licensing
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Unit 7 Forms of business ownership
- •Sole proprietorship
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 1
- •Vocabulary
- •Partnership
- •Vocabulary
- •V. Read and translate the following dialogue. Dialogue 2
- •Vocabulary
- •Corporation
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 3
- •Vocabulary
- •Unit 8 Travelling on business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Travelling by railway
- •At the booking-office
- •On the platform
- •VI. Read and translate the following texts with a dictionary. At the railway station
- •At an airport
- •Ticketing and check-in
- •In a plane
- •Some dos and don’ts for travellers
- •Unit 9 Text 1 At the customs house
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Going abroad
- •At the customs office
- •Text 2 Going through the customs
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the word following combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. At the us customs
- •Unit 10 Text 1 At the hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Reserve a room
- •At the hotel
- •Text 2 Staying at a hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. At an American hotel
- •Unit 11 Business dinner at a restaurant
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. At the restaurant
- •Vocabulary
- •VI. Read and translate the following texts with a dictionary. Tipping
- •Restaurants in the usa
- •Restaurants in England
- •Unit 12 Making purchases
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Shopping
- •VI. Read and translate the following text. Buying on credit
- •VII. Read and translate the following texts with a dictionary. Shops and markets in London
- •Shopping in the usa
- •Supermarkets
- •Department stores
- •Discount stores
- •Shopping Centers
- •Unit 13 Fairs and exhibitions
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. World exhibition
- •At the international exposition
- •VI. Read and translate the following dialogue. At a chemical exhibition
- •Unit 14 The middlemen of trade
- •Types of middlemen
- •Vocabulary
- •I. Answer the following questions.
- •II. Translate the following sentences into English.
- •Unit 15 Wholesaling and retailing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. Ways of selling
- •Unit 16 Text 1 Types of products
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 product General characteristics of a product
- •Presentation of the product
- •How a new product is made
- •Vocabulary
- •Unit 17 Marketing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue
- •VI. Read and translate the following text. More about «The Marketing Mix» at the «4 p's»
- •Vocabulary
- •VII. Translate the following sentences into English.
- •VIII. Read and translate the following texts with a dictionary. How products are market researched
- •Pricing
- •Unit 18 Text 1 Advertisements as a service
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Advertising and advertisement
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts a dictionary. Advertising through mass media
- •Unit 19
- •Import and export
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •VI. Translate the following sentences into English.
- •V. Read and translate the following texts.
- •International business operations
- •Vocabulary
- •Import-export transactions
- •Vocabulary
- •Unit 20 Foreign trade
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. Russian’s foreign trade
- •Dialogue
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Список используемой литературы
- •Содержание
II. Give English equivalents to the following word combinations:
посещать магазины; делать покупки; покупатель; двигаться вдоль прилавка; изучать витрины; хороший выбор готовой одежды; выбрать костюм нужного размера на каждый день; примерять; примерочная; носиться долго; платить наличными; кассир; давать сдачу; купить пару перчаток; получить деньги обратно.
III. Answer the following questions.
1. When and why do businessmen go shopping? 2. What kinds of shops do you know? 3. Where do you prefer to make purchases? 4. Do you prefer cheaper shops to expensive stores? 5. Does shopping take you much time? 6. What are advantages and disadvantages of the self-service shops? 7. What can you do if you buy a suit of a wrong size (it's tight, long or short)? 8. How can you pay for your purchases? 9. Is there always a good choice of goods at the nearest store? 10. Do the clothes you buy always wear long (for ages)?
IV. Translate the following sentences into English.
1. Какой размер (size) одежды вы носите? – 46. – А обуви? – 37. 2. Как вы думаете этот свитер подойдет мне? – Да, он вам подходит. Это удобная одежда для холодной погоды. 3. Она была слишком нарядно одета для этого случая. 4. Ты заплатил за покупку? – Да, только что. 5. У тебя есть с собой деньги. – Да, а что? – Одолжи мне, пожалуйста, 300 долларов. 6. Мы обычно ходим за покупками по субботам. 7. На нашей улице есть большой универмаг. 8. В этом магазине прекрасный выбор костюмов. 9. Какого цвета рубашка вам нравиться? 10. Мне хотелось бы купить себе новое летнее платье. 11. Какой размер рубашки вы носите? 12. Примерочная находится налево от двери. 13. Примерьте, пожалуйста, этот серый костюм. Но я уже примерял его. 14. Плащ (raincoat) недорогой, но очень красивый. 15. Это платье хорошо сидит на вас. 16. На ней вчера было красивое черное платье. 17. Не покупай этих ботинок, если они тесны. 18. Сколько стоит эта рубашка? 19. Не забудьте взять сдачу. 20. Я привез несколько сувениров из Лондона. 21. Давай зайдем в отдел готовой одежды. Я хочу купить себе шляпу, платье и другие вещи на лето. 22. В нашем городе есть универсальные магазины, где вы можете найти большой ассортимент различных товаров. 23. Костюм плохо сидит на тебе. Он слишком узок. Я не советую тебе покупать его. 24. Хотя это пальто довольно дорогое, я советую тебе купить его: оно сидит на тебе хорошо. 25. Эта черная шляпа хорошо подходит к вашему новому пальто.
V. Read and translate the following dialogue. Shopping
On Thursday afternoon Mr. Zotov and Kozlov were not busy. So they went shopping. They walked down Oxford Street and called at Selfridge's, one of the biggest department stores in London. You can always find a lovely collection оf suits, dresses, raincoats, shirts, and a lot of other things there.
Mr. Kozlov wanted to buy himself a suit for summer wear, so they went to the department of ready-made clothes.
Kozlov: Will you, please, show us one of those suits?
Shop-assistant: What colour would you like? We have them in various colours. Kozlov: Grey, please.
Shop-assistant: And what size, sir?
Kozlov: I really don't know as sizes are different in different countries.
Kozlov went to the fitting-room and tried on 2 or 3 suits before he found his size.
Kozlov: How much is it?
Shop-assistant: 170 pounds.
Kozlov: I think, it s rather expensive.
Zotov: Yes, but it fits you nicely. I advise you to buy it.
They bought the suit and came up to a lift-attendant to find out where the shoe department was.
Kozlov: Excuse me, where is the shoe department?
Lift-attendant: It's on the third floor.
They took the lift and in a minute found themselves in the shoe department.
Shop-assistant: What can I do for you, sir?
Kozlov: I want a pair of black shoes.
Shop-assistant: What size shoe do you wear, sir?
Kozlov: Size ten, I believe.
Shop-assistant: How will this pair of shoes suit you?
Kozlov: I'll try them on now and see. I don't think this is my size. They are too tight.
Shop-assistant: Here is another pair, a size larger.
Kozlov: Oh, these are quite comfortable. I'll take them. How much do they cost?
Shop-assistant: 45 pounds.
Mr. Kozlov gave a fifty pound note to the shop-assistant. In a few minutes the shop-assistant came back and gave the parcel and the change to Mr. Kozlov.
When they were about to leave the shop they noticed several stalls with souvenirs of London. Kozlov chose five souvenirs, one for himself and the others – for his friends. He paid for them and they left the shop. Then they went to Oxford Circus Underground Station to get to the British Museum.