- •Isbn 978-5-905855-22-1
- •Предисловие
- •Unit 1 Text 1 The concept of business
- •Vocabulary
- •Text 2 What is business?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following text. Costs and profit
- •Vocabulary
- •Unit 2 Text 1 My business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Doing business together with a partner
- •Vocabulary
- •I. Study the following instructions.
- •Instructions
- •Vocabulary
- •II. Answer the following questions.
- •III. Read and translate the following text. Money operations
- •You may be interested to know that...
- •Vocabulary
- •Unit 3 Text 1 Many new businesses fail. Why?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •Text 2 Bankruptcy
- •Vocabulary
- •How to avoid bankruptcy or liquidation
- •Unit 4 Small business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following texts. What special problems face small business
- •Vocabulary
- •Starting-up financing
- •Vocabulary
- •V. Read and translate the following text with a dictionary. Small business in the usa
- •VI. Give English equivalents to the following word combinations:
- •Unit 5 Text 1 a working day of a businessman
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. To build or not to build
- •Office don'ts
- •Text 2 My work at the office
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. My friend is a secretary
- •Vocabulary
- •VI. Read and translate the following dialogue. At the office
- •Vocabulary
- •Unit 6 My company
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts. Company results
- •Vocabulary
- •Company strategy
- •Vocabulary
- •Making a career
- •Vocabulary
- •Licensing
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Unit 7 Forms of business ownership
- •Sole proprietorship
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 1
- •Vocabulary
- •Partnership
- •Vocabulary
- •V. Read and translate the following dialogue. Dialogue 2
- •Vocabulary
- •Corporation
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 3
- •Vocabulary
- •Unit 8 Travelling on business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Travelling by railway
- •At the booking-office
- •On the platform
- •VI. Read and translate the following texts with a dictionary. At the railway station
- •At an airport
- •Ticketing and check-in
- •In a plane
- •Some dos and don’ts for travellers
- •Unit 9 Text 1 At the customs house
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Going abroad
- •At the customs office
- •Text 2 Going through the customs
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the word following combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. At the us customs
- •Unit 10 Text 1 At the hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Reserve a room
- •At the hotel
- •Text 2 Staying at a hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. At an American hotel
- •Unit 11 Business dinner at a restaurant
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. At the restaurant
- •Vocabulary
- •VI. Read and translate the following texts with a dictionary. Tipping
- •Restaurants in the usa
- •Restaurants in England
- •Unit 12 Making purchases
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Shopping
- •VI. Read and translate the following text. Buying on credit
- •VII. Read and translate the following texts with a dictionary. Shops and markets in London
- •Shopping in the usa
- •Supermarkets
- •Department stores
- •Discount stores
- •Shopping Centers
- •Unit 13 Fairs and exhibitions
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. World exhibition
- •At the international exposition
- •VI. Read and translate the following dialogue. At a chemical exhibition
- •Unit 14 The middlemen of trade
- •Types of middlemen
- •Vocabulary
- •I. Answer the following questions.
- •II. Translate the following sentences into English.
- •Unit 15 Wholesaling and retailing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. Ways of selling
- •Unit 16 Text 1 Types of products
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 product General characteristics of a product
- •Presentation of the product
- •How a new product is made
- •Vocabulary
- •Unit 17 Marketing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue
- •VI. Read and translate the following text. More about «The Marketing Mix» at the «4 p's»
- •Vocabulary
- •VII. Translate the following sentences into English.
- •VIII. Read and translate the following texts with a dictionary. How products are market researched
- •Pricing
- •Unit 18 Text 1 Advertisements as a service
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Advertising and advertisement
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts a dictionary. Advertising through mass media
- •Unit 19
- •Import and export
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •VI. Translate the following sentences into English.
- •V. Read and translate the following texts.
- •International business operations
- •Vocabulary
- •Import-export transactions
- •Vocabulary
- •Unit 20 Foreign trade
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. Russian’s foreign trade
- •Dialogue
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Список используемой литературы
- •Содержание
I. Give Russian equivalents to the following word combinations:
self-service restaurant; to be very rare exception; to get more expensive; beer; to come into the restaurant; to be ready to order; to be hungry; to have a square meal; mushroom soup for the first course; meat with vegetables for the second course; fried chicken; delicious; to start with sausages with new potatoes; to bring a bottle of red wine; fruit; ice-cream; to finish with black coffee; cheese; to come to better understanding.
II. Give English equivalents to the following word combinations:
пригласить кого-либо обедать в ресторан; официант обслуживает клиентов; быть популярным и переполненным; в обеденное время; выбрать место с уютной и дружеской атмосферой; до времени закрытия; сесть за стол; заказать блюда; изучить меню; богатый выбор блюд в меню; мясо немного жесткое; любимое блюдо; бифштекс; цены в меню; заплатить по счету; дружеская беседа; чувствовать больше доверия друг к другу.
III. Answer the following questions.
1. Do businessmen often have lunch (dinner) at a restaurant? 2. Is a restaurant a good place to discuss business matters? 3. Are there many restaurants in Volgograd? 4. What kinds of restaurants are there in Volgograd? 5. What atmosphere is necessary to have a good time at a restaurant? 6. Is it expensive to have meals at a restaurant? 7. Who usually pays the bill at a restaurant? 8. What's your opinion of the service, choice of dishes and prices at Volgograd restaurants? 9. Can customers order drinks at a restaurant? 10. What do people order for dessert? 11. Do you sometimes visit a restaurant? 12. Which of Volgograd restaurants do you prefer? Why?
IV. Translate the following sentences into English.
1. Английские рестораны не славятся хорошей едой. 2. В Лондоне есть удивительное разнообразие ресторанов всех национальностей. 3. В этих ресторанах вы можете выбрать еду по своему вкусу (to smb.'s taste). 4. Большинство британских семей ходит в рестораны только по особым случаям, например, в дни рождения или свадебные юбилеи. 5. Бизнесмены встречаются в ресторане, чтобы обсудить дела в непринужденной обстановке, а юноши и девушки – чтобы лучше познакомиться друг с другом. 6. Для тех, кто приезжает в Лондон, еда вне мест проживания (eating out) может доставит удовольствие. 7. В ресторане "Рулз" традиционное меню и обстановка точно такие же, какими они были во времена королевы Виктории. 8. На улице Кингз Роуд есть десятки маленьких ресторанов. 9. Вы можете есть рыбу с чипсами где угодно – в парке, в автобусе или во время прогулки по улице. 10. Официант порекомендовал нам на первое грибной суп со сметаной, на второе – копченого лосося (smoked salmon) с картофелем-фри, а на десерт – мороженое с малиновым сиропом. 11. Что ты заказал на второе? – Еще ничего, но закажу котлеты с макаронами. – А я макаронам предпочитаю картофель и другие овощи, поэтому я возьму курицу с пюре (mashed potatoes). 12. Я заказал столик на двоих на девять часов, но мы минут на 15 опоздаем. – Ничего страшного. 13. Посмотри, какой обжора (glutton) там за столиком у окна. Он ест ужасно быстро и жадно (to gobble). Может, он просто очень голоден. 14. Я буду есть то, что ест вон та дама. Посмотри, с каким чувством она поглощает (to devour) то, что лежит у неё на тарелке. 15. Я не получил никакого удовольствия от обеда, так как суп был водянистый (watery), заливная рыба (jellied fish) безвкусная (tasteless), а мясо пережаренное (overdone). 16. К сожалению, в меню не было коктейля из креветок (prawn cocktail), а ведь это мое любимое блюдо. 17. Передайте мне, пожалуйста, меню. Что у них сегодня в меню? 18. В этом ресторане всегда большой выбор блюд. 19. Что вы возьмете на десерт? Больше всего я люблю мороженое на десерт. 20. Хорошо будет закончить обед мороженым. 21. Сегодня в меню не так много мясных блюд, как вчера. 22. Ростбиф – самое лучшее блюдо в этом ресторане. 23. Сегодня в ресторане меньше людей, чем обычно.
