- •Isbn 978-5-905855-22-1
- •Предисловие
- •Unit 1 Text 1 The concept of business
- •Vocabulary
- •Text 2 What is business?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following text. Costs and profit
- •Vocabulary
- •Unit 2 Text 1 My business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Doing business together with a partner
- •Vocabulary
- •I. Study the following instructions.
- •Instructions
- •Vocabulary
- •II. Answer the following questions.
- •III. Read and translate the following text. Money operations
- •You may be interested to know that...
- •Vocabulary
- •Unit 3 Text 1 Many new businesses fail. Why?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •Text 2 Bankruptcy
- •Vocabulary
- •How to avoid bankruptcy or liquidation
- •Unit 4 Small business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following texts. What special problems face small business
- •Vocabulary
- •Starting-up financing
- •Vocabulary
- •V. Read and translate the following text with a dictionary. Small business in the usa
- •VI. Give English equivalents to the following word combinations:
- •Unit 5 Text 1 a working day of a businessman
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. To build or not to build
- •Office don'ts
- •Text 2 My work at the office
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. My friend is a secretary
- •Vocabulary
- •VI. Read and translate the following dialogue. At the office
- •Vocabulary
- •Unit 6 My company
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts. Company results
- •Vocabulary
- •Company strategy
- •Vocabulary
- •Making a career
- •Vocabulary
- •Licensing
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Unit 7 Forms of business ownership
- •Sole proprietorship
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 1
- •Vocabulary
- •Partnership
- •Vocabulary
- •V. Read and translate the following dialogue. Dialogue 2
- •Vocabulary
- •Corporation
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 3
- •Vocabulary
- •Unit 8 Travelling on business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Travelling by railway
- •At the booking-office
- •On the platform
- •VI. Read and translate the following texts with a dictionary. At the railway station
- •At an airport
- •Ticketing and check-in
- •In a plane
- •Some dos and don’ts for travellers
- •Unit 9 Text 1 At the customs house
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Going abroad
- •At the customs office
- •Text 2 Going through the customs
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the word following combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. At the us customs
- •Unit 10 Text 1 At the hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Reserve a room
- •At the hotel
- •Text 2 Staying at a hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. At an American hotel
- •Unit 11 Business dinner at a restaurant
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. At the restaurant
- •Vocabulary
- •VI. Read and translate the following texts with a dictionary. Tipping
- •Restaurants in the usa
- •Restaurants in England
- •Unit 12 Making purchases
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Shopping
- •VI. Read and translate the following text. Buying on credit
- •VII. Read and translate the following texts with a dictionary. Shops and markets in London
- •Shopping in the usa
- •Supermarkets
- •Department stores
- •Discount stores
- •Shopping Centers
- •Unit 13 Fairs and exhibitions
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. World exhibition
- •At the international exposition
- •VI. Read and translate the following dialogue. At a chemical exhibition
- •Unit 14 The middlemen of trade
- •Types of middlemen
- •Vocabulary
- •I. Answer the following questions.
- •II. Translate the following sentences into English.
- •Unit 15 Wholesaling and retailing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. Ways of selling
- •Unit 16 Text 1 Types of products
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 product General characteristics of a product
- •Presentation of the product
- •How a new product is made
- •Vocabulary
- •Unit 17 Marketing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue
- •VI. Read and translate the following text. More about «The Marketing Mix» at the «4 p's»
- •Vocabulary
- •VII. Translate the following sentences into English.
- •VIII. Read and translate the following texts with a dictionary. How products are market researched
- •Pricing
- •Unit 18 Text 1 Advertisements as a service
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Advertising and advertisement
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts a dictionary. Advertising through mass media
- •Unit 19
- •Import and export
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •VI. Translate the following sentences into English.
- •V. Read and translate the following texts.
- •International business operations
- •Vocabulary
- •Import-export transactions
- •Vocabulary
- •Unit 20 Foreign trade
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. Russian’s foreign trade
- •Dialogue
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Список используемой литературы
- •Содержание
V. Read and translate the following text with a dictionary. At the us customs
Upon entering the US you will pass through the US immigration area. Your passport, visa and other documents will be officially reviewed. After passing through the immigration area, you will collect your baggage and then, with your baggage, pass through customs. A customs officer will ask you to declare what you have brought into the country. He will inspect your bags and review the customs form you filled out on the airplane. Penalties for concealing declarable items can be very severe, so be honest and make a full declaration.
Items for your personal use may be brought into the USA without paying duty (import taxes). Technically, you are required to pay duty on all other items (like gifts) not intended for your personal use. However, customs inspectors usually permit a few inexpensive gifts (under $10 or so in value each) to enter the US duty-free. This determination is made by the individual customs inspector who inspects your baggage.
You must declare the amount of money you have with you, but you don’t have to pay any duty on it. Money in any amount may be brought and taken out of the US but anyone bringing more than $10 000 into the US must fill a report with the customs official.
Certain articles are forbidden or restricted. These include plants, fruits, meats, vegetables, clothing made from the skin of endangered animals, lottery tickets, obscene articles and publications and switchblade knives. Narcotics or drugs without a doctor's prescription, such as barbiturates, amphetamines and marijuana, are strictly prohibited.
If you have questions regarding US customs regulations, check with US embassy or consult in your country.
Unit 10 Text 1 At the hotel
When people travel they almost always stay at hotels or guesthouses. The best way is to have a reservation in your name beforehand. In this case you’ll be sure to stay at a hotel without any problems. You can book a room by letter, telephone, or you may arrive at the hotel and be told that there are no rooms available. Those who travel much know that sometimes tourists experience certain difficulties with booking a room at a suitable hotel. At the height of the season a sign "No vacancies" can be often seen at the desk-clerk. But if you are lucky with booking a room you will enjoy your rest.
In many hotels a baggage-man takes your luggage and shows you the way to the reception desk. The receptionist will ask you what room you want (a single or a double room, a suite) and for how many days (nights) you are going to stay at the hotel. He may offer you a room will all modern conveniences. Then he will ask you to check-in (sign in) at a hotel. At the hotel you must first observe some formalities. On arrival at the hotel go to the reception desk and confirm your reservation. The desk-clerk will give you an arrival card which all guests are required to fill in. The following information is required:
1. The name (in full) – surname, (first) name, patronymic.
2. Place of permanent residence.
3. Passport No.
The registration form is usually filled in in block letters. Let the hotel manager know in advance the day and the time of your departure. After having filled in the arrival card you must pay for all accommodation. The price depends on the duration of your staying at the hotel and the number of rooms booked. When all the formalities are over the desk-clerk hands you the key and you may go upstairs to occupy the room. Now you are referred to as a "guest". You will find notices everywhere reminding guests to leave their keys at the desk when going out. All the keys are hung on a special key-rack.
At the hotel you will find rooms with or without bath, with shower, single rooms, double rooms, twin rooms and complete suites consisting of two or more rooms. The room charge (price) usually includes your breakfast. Sometimes it includes the service, or the service is paid additionally. The desk-clerk will answer all your questions and give you any information you need. He can also order railway tickets for you or book a ticket for the next boat out.
In the lobby you will usually find a newspaper stall and stalls where cigarettes and souvenirs are sold. You can also find a special corner or room to write letters. Guests are given a telephone service as well: you may book a trunk-call or reserve railway and airline tickets from your room telephone.
All hotels run a special laundry service for their guests. You can have your laundry done and your clothes ironed (pressed). The maid who does your room every morning will also make your bed. Some hotels also provide computerized safes for their guests' documents and valuables. In all hotels you can make a request for an early call to wake you up.
Hotels offer a lot of facilities, such as 24 hours daily room service, coffee bars, snack bars for quick meals and grill-rooms, restaurants, beauty parlors, barber's shops, hairdresser's parlour, laundry, dry cleaning, etc. For conferences and banquets some hotels can accommodate participants and guests, and there are smaller rooms for seminars and individual parties. Among other facilities, there are swimming pools, saunas, other recreation facilities. Hotels can organize car hire sightseeing tours, entertainments.
At the entrance of the hotel there stands a doorman whose duty is opening the door for those who enter or leave the hotel, hailing taxicabs, calling a porter and so on. Guests are required to notify the clerk in advance about the day and hour of checking out (signing out) of a hotel so that he could have the bill ready for them in time before leaving.
