- •Isbn 978-5-905855-22-1
- •Предисловие
- •Unit 1 Text 1 The concept of business
- •Vocabulary
- •Text 2 What is business?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following text. Costs and profit
- •Vocabulary
- •Unit 2 Text 1 My business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Doing business together with a partner
- •Vocabulary
- •I. Study the following instructions.
- •Instructions
- •Vocabulary
- •II. Answer the following questions.
- •III. Read and translate the following text. Money operations
- •You may be interested to know that...
- •Vocabulary
- •Unit 3 Text 1 Many new businesses fail. Why?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •Text 2 Bankruptcy
- •Vocabulary
- •How to avoid bankruptcy or liquidation
- •Unit 4 Small business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following texts. What special problems face small business
- •Vocabulary
- •Starting-up financing
- •Vocabulary
- •V. Read and translate the following text with a dictionary. Small business in the usa
- •VI. Give English equivalents to the following word combinations:
- •Unit 5 Text 1 a working day of a businessman
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. To build or not to build
- •Office don'ts
- •Text 2 My work at the office
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. My friend is a secretary
- •Vocabulary
- •VI. Read and translate the following dialogue. At the office
- •Vocabulary
- •Unit 6 My company
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts. Company results
- •Vocabulary
- •Company strategy
- •Vocabulary
- •Making a career
- •Vocabulary
- •Licensing
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Unit 7 Forms of business ownership
- •Sole proprietorship
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 1
- •Vocabulary
- •Partnership
- •Vocabulary
- •V. Read and translate the following dialogue. Dialogue 2
- •Vocabulary
- •Corporation
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 3
- •Vocabulary
- •Unit 8 Travelling on business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Travelling by railway
- •At the booking-office
- •On the platform
- •VI. Read and translate the following texts with a dictionary. At the railway station
- •At an airport
- •Ticketing and check-in
- •In a plane
- •Some dos and don’ts for travellers
- •Unit 9 Text 1 At the customs house
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Going abroad
- •At the customs office
- •Text 2 Going through the customs
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the word following combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. At the us customs
- •Unit 10 Text 1 At the hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Reserve a room
- •At the hotel
- •Text 2 Staying at a hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. At an American hotel
- •Unit 11 Business dinner at a restaurant
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. At the restaurant
- •Vocabulary
- •VI. Read and translate the following texts with a dictionary. Tipping
- •Restaurants in the usa
- •Restaurants in England
- •Unit 12 Making purchases
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Shopping
- •VI. Read and translate the following text. Buying on credit
- •VII. Read and translate the following texts with a dictionary. Shops and markets in London
- •Shopping in the usa
- •Supermarkets
- •Department stores
- •Discount stores
- •Shopping Centers
- •Unit 13 Fairs and exhibitions
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. World exhibition
- •At the international exposition
- •VI. Read and translate the following dialogue. At a chemical exhibition
- •Unit 14 The middlemen of trade
- •Types of middlemen
- •Vocabulary
- •I. Answer the following questions.
- •II. Translate the following sentences into English.
- •Unit 15 Wholesaling and retailing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. Ways of selling
- •Unit 16 Text 1 Types of products
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 product General characteristics of a product
- •Presentation of the product
- •How a new product is made
- •Vocabulary
- •Unit 17 Marketing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue
- •VI. Read and translate the following text. More about «The Marketing Mix» at the «4 p's»
- •Vocabulary
- •VII. Translate the following sentences into English.
- •VIII. Read and translate the following texts with a dictionary. How products are market researched
- •Pricing
- •Unit 18 Text 1 Advertisements as a service
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Advertising and advertisement
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts a dictionary. Advertising through mass media
- •Unit 19
- •Import and export
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •VI. Translate the following sentences into English.
- •V. Read and translate the following texts.
- •International business operations
- •Vocabulary
- •Import-export transactions
- •Vocabulary
- •Unit 20 Foreign trade
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. Russian’s foreign trade
- •Dialogue
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Список используемой литературы
- •Содержание
V. Read and translate the following dialogue. Travelling by railway
Mr. Kozlov had an invitation from one of the biggest British firms to visit an exhibition of chemical equipment in Edinburgh. As Mr. Lipman had promised to send the quotation only in two or three days Mr. Kozlov decided to take the opportunity of visiting the exhibition.
So on Wednesday morning Kozlov got up earlier than usual as he had to catch аn early morning train to Edinburgh. He packed his suitcase and was about to go to the restaurant when the telephone rang. The secretary of the Russian Trade Delegation was phoning Kozlov to tell him that he could get accommodation on the 9 o'clock express to Edinburgh at the booking-office of Liverpool Street Station.
At the booking-office
Kozlov: Good morning. I want a firsts-class ticket on the 9 o’clock train to Edinburgh.
Clerk: Would you like a single or a return ticket?
Kozlov: Return, please. I think it's more convenient.
Clerk: Certainly, it is.
Kozlov: Shall I have to change?
Clerk: No, you needn't. It's a through train.
Kozlov: What's the fare?
Clerk: 25 pounds, please.
Kozlov: Would you mind telling me when the train is due in Edinburgh?
Clerk: Just a minute. I’ll check that for you. You are due at 5.30 p.m.
Kozlov: Oh, are we? I thought it would take me more time to get there.
Clerk: This train is the most convenient. It goes faster than any other train.
Kozlov: Thank you.
On the platform
Kozlov: Porter, will you see to my luggage, please?
Porter: Yes, sir. Where are you going to?
Kozlov: I'm going by the 9 о'clock express to Edinburgh.
Porter: Is this your suitcase?
Kozlov: Yes, it is. It can go to my compartment.
Porter: Very well, sir. Which class?
Kozlov: First.
Porter: This way, please.
Kozlov looks at the train at platform 2.
Kozlov: Isn’t this my train?
Porter: No, sir. Your train is at platform 5. We’ll have to hurry or you'll miss the train. It's leaving in 5 minutes.
Kozlov: Oh, is it?
Porter: Now, sir. Here is уоur carriage.
They get into the compartment and the porter puts the suitcase on the luggage-rack.
Kozlov: Thank you, porter. Here you are. (He gives a tip to the porter).
Porter: Thank you, sir. A pleasant journey to you.
VI. Read and translate the following texts with a dictionary. At the railway station
It's common knowledge that nowadays people travel a lot. They travel on business and for pleasure, about the country and abroad. Those who wish to travel have at their disposal various means of transport: express trains and aircraft, big ships and cars.
Although aircraft are faster and, some people say, more convenient, the railway is still one of the most popular means of travel. First of all, the railway tickets are cheaper. And there are people who don't like flying, and there are others who enjoy travelling by train more than by plane.
With a train you have speed, comfort and pleasure combined. From the comfortable corner seat of a carriage you have a splendid view of the countryside. If you are hungry you can have a meal in the dining-car or the buffet-car and if the journey is long you can have a comfortable bed in a sleeper.
A big railway station is a very busy and interesting place. There are a lot of platforms at which trains come in and go out. A train is standing at one of the platforms ready to leave. The porters are very busy carrying luggage to the train or pushing it on their trucks. On another platform a train has just come in. Some passengers are getting out, others are getting in. Those who haven't bought their tickets in advance are waiting in queues at the booking-office. At the bookstalls people are choosing books, magazines and newspapers for the journey. At the cloak-room or luggage office some people are leaving and taking their luggage.
There are a lot of signs in a big railway station. You may see ENTRANCE and EXIT. There is also a WAITING ROOM where you can relax until it is time to board your train. If you are hungry or thirsty you'll go to the REFRESHMENT ROOM. If you don't know the number of the platform from which your train leaves, look for the signs ARRIVALS and DEPARTURES. They will tell you the number of the platform.
When you arrive in a large town you may leave your heavy luggage at the station. In this case you will look for the CLOAK ROOM or LUGGAGE OFFICE.
If you have lost something you need to find LOST PROPERTY OFFICE. If you find anything, if it is a small item like glasses or umbrella, you can take them to the lost property office, too. If it is big, something like a parcel or a suitcase, report it to the POLICE OFFICE, never touch it yourself.
You will also see the sign BOOKING OFFICE. This is where you buy your ticket. If you don't know the time or the platform your train leaves from you'll go to the INQUIRY OFFICE or the INFORMATION BUREAU.
Answer the following questions.
1. What means of travel are at travellers' disposal? 2. Why is railway still a very popular means of transport? 3. What is convenient in travelling by train? 4. Why is a railway station a busy place? 5. What signs can you see at a railway station and what do they mean?
