- •Isbn 978-5-905855-22-1
- •Предисловие
- •Unit 1 Text 1 The concept of business
- •Vocabulary
- •Text 2 What is business?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following text. Costs and profit
- •Vocabulary
- •Unit 2 Text 1 My business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Doing business together with a partner
- •Vocabulary
- •I. Study the following instructions.
- •Instructions
- •Vocabulary
- •II. Answer the following questions.
- •III. Read and translate the following text. Money operations
- •You may be interested to know that...
- •Vocabulary
- •Unit 3 Text 1 Many new businesses fail. Why?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •Text 2 Bankruptcy
- •Vocabulary
- •How to avoid bankruptcy or liquidation
- •Unit 4 Small business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following texts. What special problems face small business
- •Vocabulary
- •Starting-up financing
- •Vocabulary
- •V. Read and translate the following text with a dictionary. Small business in the usa
- •VI. Give English equivalents to the following word combinations:
- •Unit 5 Text 1 a working day of a businessman
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. To build or not to build
- •Office don'ts
- •Text 2 My work at the office
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. My friend is a secretary
- •Vocabulary
- •VI. Read and translate the following dialogue. At the office
- •Vocabulary
- •Unit 6 My company
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts. Company results
- •Vocabulary
- •Company strategy
- •Vocabulary
- •Making a career
- •Vocabulary
- •Licensing
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Unit 7 Forms of business ownership
- •Sole proprietorship
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 1
- •Vocabulary
- •Partnership
- •Vocabulary
- •V. Read and translate the following dialogue. Dialogue 2
- •Vocabulary
- •Corporation
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 3
- •Vocabulary
- •Unit 8 Travelling on business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Travelling by railway
- •At the booking-office
- •On the platform
- •VI. Read and translate the following texts with a dictionary. At the railway station
- •At an airport
- •Ticketing and check-in
- •In a plane
- •Some dos and don’ts for travellers
- •Unit 9 Text 1 At the customs house
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Going abroad
- •At the customs office
- •Text 2 Going through the customs
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the word following combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. At the us customs
- •Unit 10 Text 1 At the hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Reserve a room
- •At the hotel
- •Text 2 Staying at a hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. At an American hotel
- •Unit 11 Business dinner at a restaurant
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. At the restaurant
- •Vocabulary
- •VI. Read and translate the following texts with a dictionary. Tipping
- •Restaurants in the usa
- •Restaurants in England
- •Unit 12 Making purchases
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Shopping
- •VI. Read and translate the following text. Buying on credit
- •VII. Read and translate the following texts with a dictionary. Shops and markets in London
- •Shopping in the usa
- •Supermarkets
- •Department stores
- •Discount stores
- •Shopping Centers
- •Unit 13 Fairs and exhibitions
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. World exhibition
- •At the international exposition
- •VI. Read and translate the following dialogue. At a chemical exhibition
- •Unit 14 The middlemen of trade
- •Types of middlemen
- •Vocabulary
- •I. Answer the following questions.
- •II. Translate the following sentences into English.
- •Unit 15 Wholesaling and retailing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. Ways of selling
- •Unit 16 Text 1 Types of products
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 product General characteristics of a product
- •Presentation of the product
- •How a new product is made
- •Vocabulary
- •Unit 17 Marketing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue
- •VI. Read and translate the following text. More about «The Marketing Mix» at the «4 p's»
- •Vocabulary
- •VII. Translate the following sentences into English.
- •VIII. Read and translate the following texts with a dictionary. How products are market researched
- •Pricing
- •Unit 18 Text 1 Advertisements as a service
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Advertising and advertisement
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts a dictionary. Advertising through mass media
- •Unit 19
- •Import and export
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •VI. Translate the following sentences into English.
- •V. Read and translate the following texts.
- •International business operations
- •Vocabulary
- •Import-export transactions
- •Vocabulary
- •Unit 20 Foreign trade
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. Russian’s foreign trade
- •Dialogue
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Список используемой литературы
- •Содержание
III. Answer the following questions.
1. Where do you work? (What's your job?) 2. Does your company have offices in other cities? 3. Does your company do business with other companies? 4. What products does your company buy (sell)? 5. Where is your office situated? 6. When do your office hours begin? 7. Are you very busy at the office? Why? 8. Do you sometimes stay late in the evening in the office? Why? 9. How do you get to your office? 10. How long does it take you to get to the office? 11. Do you sometimes go abroad on business? 12. What do you discuss during the talks? 13. Do you speak to the foreign customers on the phone? 14. How do you make business appointments? 15. Have you got much work to do? 16. You are head over ears in work, aren’t you? 17. What time do you finish your work? 18. Do you like your job? 19. What do you do after work? 20. How do you feel after work?
IV. Translate the following sentences into English.
1. Наша фирма заключает много сделок каждый год. 2. С какими странами мы торгуем? 3. Инженеры нашей фирмы часто ездят в разные страны. 4. Что продает ваша фирма? 5. Все инженеры нашей фирмы говорят по-английски. 6. Мы хотели бы узнать цену на это новое оборудование. 7. Мне хотелось бы обсудить с вами условия поставки. 8. Каковы ваши условия поставки? 9. Наша фирма производит энергетическое оборудование. 10. Мы хотели бы заключить с вашей фирмой контракт на горно-шахтное оборудование. 11. Многие фирмы покупают в нашей стране электронное оборудование. 12. Представители фирм обсуждают цены, условия платежа и поставки. 13. Ваши машины отвечают нашим требованиям, и мы заинтересованы в их закупке. 14. Изучите наши условия и давайте встретимся на следующей неделе. 15. Я хотел бы обсудить с вами некоторые особенности нашей сделки.
V. Read and translate the following text. My friend is a secretary
I have a girl-friend. Her name is Ann. She is 25 years old. Ann is young, intelligent and good-looking. She works as a secretary at a large company. She works for GLC Electronics Incorporated. She is as busy as a bee because she has a lot of work to do at the office. To put it in another way she is head over ears in work. One may think she is complaining of her work. Nothing of the kind. She likes her job and does her best to perform her duties honestly.
In the morning she gets up early. She does her morning exercises, goes to the bathroom, takes a shower, washes, get dressed. Then she has breakfast and leaves for work. She lives not far from her office and it takes her about 10 minutes to get there on foot. Her office hours begin at 9 but she always comes earlier to get ready for work.
Ann works in the modern office of a large international company. Ann's office is not large but comfortable. The walls are light-blue and the carpet is blue too. The ceiling is white. There are two small rugs on the floor. They are red. Her room is warm. There are two radiators and electric fire in her room. Every morning Ann airs the room to breathe fresh air. Ann's room is next door to the manager's (room).
She has the usual office equipment. Under the desk she has a bin for waste paper. In the drawers of the desk there are two packets of typing paper and a box of paper-clips, a bottle of duplicating ink and some envelopes. There is also a photocopier, a fax-machine, a telephone, a PC (personal computer), a printer, a scanner a coffee-machine in her office. On the shelves she has many folders with papers.
Ann has got much work to do every day. In the morning she brings the manager many letters and cables. The manager reads the mail and writes the answers to different companies. Ann sends the letters to foreign firms. Ann is very busy till the end of her working day. She answers a lot of telephone calls, makes appointments for the manager and arrangements for his business trips. Many customers call to the office as they are interested in the goods the company sells. When the manager is out they leave a message for him with the secretary. As a rule, Ann accompanies her manager in his business trips.
Apart from her office duties she has to perform other kinds of activities. According to her job schedule from 2 till 4 o’clock she receives clients. They apply to her with various questions which need immediate attention and a rapid solution. Among them there are issues relating to production, promotion, sales and commerce, personnel, education and training, marketing, technology, finance and other. She always manages to solve all the questions successfully, those, of course, which are in her competence.
Ann finishes her work at 6 in the evening but sometimes she stays in the office later. Her husband and two children, a son and a daughter, wait for her at home and Ann is glad to meet them after work.
