- •Isbn 978-5-905855-22-1
- •Предисловие
- •Unit 1 Text 1 The concept of business
- •Vocabulary
- •Text 2 What is business?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following text. Costs and profit
- •Vocabulary
- •Unit 2 Text 1 My business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Doing business together with a partner
- •Vocabulary
- •I. Study the following instructions.
- •Instructions
- •Vocabulary
- •II. Answer the following questions.
- •III. Read and translate the following text. Money operations
- •You may be interested to know that...
- •Vocabulary
- •Unit 3 Text 1 Many new businesses fail. Why?
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •Text 2 Bankruptcy
- •Vocabulary
- •How to avoid bankruptcy or liquidation
- •Unit 4 Small business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Read and translate the following texts. What special problems face small business
- •Vocabulary
- •Starting-up financing
- •Vocabulary
- •V. Read and translate the following text with a dictionary. Small business in the usa
- •VI. Give English equivalents to the following word combinations:
- •Unit 5 Text 1 a working day of a businessman
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. To build or not to build
- •Office don'ts
- •Text 2 My work at the office
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. My friend is a secretary
- •Vocabulary
- •VI. Read and translate the following dialogue. At the office
- •Vocabulary
- •Unit 6 My company
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts. Company results
- •Vocabulary
- •Company strategy
- •Vocabulary
- •Making a career
- •Vocabulary
- •Licensing
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Unit 7 Forms of business ownership
- •Sole proprietorship
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 1
- •Vocabulary
- •Partnership
- •Vocabulary
- •V. Read and translate the following dialogue. Dialogue 2
- •Vocabulary
- •Corporation
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue 3
- •Vocabulary
- •Unit 8 Travelling on business
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Travelling by railway
- •At the booking-office
- •On the platform
- •VI. Read and translate the following texts with a dictionary. At the railway station
- •At an airport
- •Ticketing and check-in
- •In a plane
- •Some dos and don’ts for travellers
- •Unit 9 Text 1 At the customs house
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Going abroad
- •At the customs office
- •Text 2 Going through the customs
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the word following combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. At the us customs
- •Unit 10 Text 1 At the hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Reserve a room
- •At the hotel
- •Text 2 Staying at a hotel
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. At an American hotel
- •Unit 11 Business dinner at a restaurant
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. At the restaurant
- •Vocabulary
- •VI. Read and translate the following texts with a dictionary. Tipping
- •Restaurants in the usa
- •Restaurants in England
- •Unit 12 Making purchases
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Shopping
- •VI. Read and translate the following text. Buying on credit
- •VII. Read and translate the following texts with a dictionary. Shops and markets in London
- •Shopping in the usa
- •Supermarkets
- •Department stores
- •Discount stores
- •Shopping Centers
- •Unit 13 Fairs and exhibitions
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts with a dictionary. World exhibition
- •At the international exposition
- •VI. Read and translate the following dialogue. At a chemical exhibition
- •Unit 14 The middlemen of trade
- •Types of middlemen
- •Vocabulary
- •I. Answer the following questions.
- •II. Translate the following sentences into English.
- •Unit 15 Wholesaling and retailing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text with a dictionary. Ways of selling
- •Unit 16 Text 1 Types of products
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 product General characteristics of a product
- •Presentation of the product
- •How a new product is made
- •Vocabulary
- •Unit 17 Marketing
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following dialogue. Dialogue
- •VI. Read and translate the following text. More about «The Marketing Mix» at the «4 p's»
- •Vocabulary
- •VII. Translate the following sentences into English.
- •VIII. Read and translate the following texts with a dictionary. How products are market researched
- •Pricing
- •Unit 18 Text 1 Advertisements as a service
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •Text 2 Advertising and advertisement
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following texts a dictionary. Advertising through mass media
- •Unit 19
- •Import and export
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •VI. Translate the following sentences into English.
- •V. Read and translate the following texts.
- •International business operations
- •Vocabulary
- •Import-export transactions
- •Vocabulary
- •Unit 20 Foreign trade
- •Vocabulary
- •I. Give Russian equivalents to the following word combinations:
- •II. Give English equivalents to the following word combinations:
- •III. Answer the following questions.
- •IV. Translate the following sentences into English.
- •V. Read and translate the following text. Russian’s foreign trade
- •Dialogue
- •Vocabulary
- •VI. Translate the following sentences into English.
- •Список используемой литературы
- •Содержание
Vocabulary
alarm-clock – будильник
to flip through – пролистать
briefcase – портфель
to hop in the car – трястись в автомобиле
to clock in – начинать работу
to arrange business and social engagements – организовывать деловые и светские встречи
to remind – напоминать, делать напоминание
to take (to make) notes – делать заметки, записывать
managing director – директор-распорядитель, управляющий
trade firm – торговая фирма
worldwide reputation – международная, мировая известность
to be in great demand – пользоваться большим спросом
to look (to go) through the mail – просматривать почту
meeting – заседание, собрание; встреча
to take interest in the latest political and business news – интересоваться последними политическими и деловыми новостями
to meet the representatives of the firms – встречать представителей фирм
to discuss business matters – обсуждать деловые вопросы
job schedule is tight – напряженный рабочий график
diary – дневник, ежедневник
I. Give Russian equivalents to the following word combinations:
to be a successful businessman; to flip through; to remind about the appointments; to take notes; managing director; to have a worldwide reputation; to be in great demand; meeting; to meet the representatives of the firms; to discuss business matters; to be back at the office; to make a note in a diary.
II. Give English equivalents to the following word combinations:
будильник; портфель; начинать работу; организовывать деловые и светские встречи; торговая фирма; просматривать почту; интересоваться последними деловыми новостями; напряженный рабочий график.
III. Answer the following questions.
1. What’s your busiest day? 2. What do you usually do? 3. What time do you get up? 4. Who makes breakfast for you? 5. What do you usually have for breakfast? 6. Where do you usually have lunch? 7. What do you usually have for lunch? 8. What time do you usually go home? 9. What do you usually have for dinner? 10. What do you do at the end of the day? 11. What do you do in your spare time? 12. What time do you usually go to bed? 13. What activities do you enjoy? Which do you dislike?
IV. Translate the following sentences into English.
1. Иванов – менеджер. Он работает в торговой фирме. 2. Моя фирма продает товары в различные страны. 3. Менеджеры нашей компании часто встречаются с представителями английских и французских фирм. 4. Петров начинает свой рабочий день в 9 часов утра. 5. У меня всегда много работы: я просматриваю почту, читаю письма, говорю по телефону с заказчиками. 6. В 12 часов у Зимина обед. После обеда он остается в офисе и обсуждает деловые вопросы с инженерами или директорами. 7. Мой рабочий день заканчивается в 6 часов. Я прихожу домой в 7 часов. 8. Вы заинтересованы в нашем оборудовании? 9. Господин Семенов – директор большой компании. 10. Каждое утро я просматриваю деловые письма. 11. Когда начинается ваш рабочий день? 12. Мы торгуем с разными иностранными фирмами.
V. Read and translate the following text with a dictionary. To build or not to build
Mr. Carlson, a Swedish businessman, comes to Britain on business. He is going to buy some equipment for a new plant that his company is going to build. His business activities include a number of business appointments, business lunches, consultations with bankers about a possible loan for the construction, etc. There will be a reception at Anglo-Swedish Trade Association, too.
If his company builds a new plant, they will survive the competition. If they don't expand their business, they will lose it to the competitors. They will set up a new plant if they raise enough capital. They will start work next May if there are no unexpected difficulties. If everything goes to plan, they will first build a small town. If they have a completely automated plant operating a three-shift system, they will survive and make profit. If they weigh all "pros" and "cons", they will make a good decision.
a). Answer the following questions.
1. What is Mr. Carlson by profession? What does he do? 2. What's the purpose of his visit to Britain? 3. What do his business activities include? 4. Will there be a reception at the Anglo-Swedish Trade Association? 5. Under what condition will they survive the competition? 6. What will happen if they don't expand their business? 7. Will they set up a new plant if they raise enough capital? 8. When will they start work? 9. What will they first build? 10. Under what condition will they survive and make profit? 11. Are they going to weigh all "pros" and "cons" before making a decision?
b). Give English equivalents to the following word combinations:
купить оборудование для нового завода; деловая встреча; построить новый завод; выдержать конкуренцию; расширять бизнес; конкурент; собрать деньги, сколотить капитал; неожиданные трудности; полностью автоматизированный завод; работать в три смены; получать прибыль; взвесить все “за” и “против”.
VI. Read the following “Office Do’s and Don’ts”. Choose three most important points for you and three least important ones. Explain your choice. Decide which of these rules are common in our society and which are not.
OFFICE DO'S
1. Do be welcoming to new personnel.
2. Offer to do errands for others if you are going out.
3. Be creative in helping others in the office.
4. Send a handwritten note to the home address of an associate who has just received good or bad news.
5. Take good care of the plants or flowers on your desk, and take turns watering the community office plants.
6. Keep a neat desk surface.
7. Do think of the night cleaners and be careful about what you throw into the wastebasket.
