Organizing:

Production system

The practical expression of PRAN’s people and customer-oriented philosophy is known as the PRAN production system. This is not a inflexible company-imposed procedure but a set of principles that have been proven in day –to-day practice over many years. Many of these ideas have been adopted and imitated all over the world. PRAN production system has three desired outcomes: To provide the customer with the highest quality product, at lowest possible cost, in a timely manner with the shortest possible lead times. To provide members with work satisfaction, job security and fair treatment. It gives the company flexibility to respond to the market, achieve profit through cost reduction activities and long-term prosperity. PRAN production system strives for the absolute elimination of waste, overburden and unevenness in all areas to allow members to work smoothly and efficiently. The foundations of PRAN production system are built on standardization to ensure a safe method of operation and a consistent approach to quality. PRAN members seek to continually improve their standard processes and procedures in order to ensure maximum quality, improve efficiency and eliminate waste.

Manufacturing Process

PRAN control and monitor every aspect of the manufacturing process. PRAN ensure the integrity of the enterprise and to maintain quality assurance, the implementation of standards. This means installing efficiently designed processes throughout the operation from product development, to supply chain and shipping. By adopting a strong, process-centric culture, any company can smoothly transition from chaotic and ad hoc management systems to a smooth running operation that increases profits.

Export History

PRAN, the largest exporter of processed food from Bangladesh, had a vision of creating a huge demand globally of those agro based products produced by native farmers. The key was to process the agro products and increase shelf-life thereby. Starting successful journey to export market in 1996, PRAN currently exports to over 106 countries.

In global market, we truly strive to exceed ourselves every year. Therefore, we are growing like anything in whichever market we operate. To accelerate continuous growth, we already set up a production plant in India and production is likely to start there shortly.

In many countries especially UAE, India, Oman, Malaysia, Singapore, we have got our own sales and distribution network equipped with full fledged office. With office, warehouse, distribution vehicles, sales force, & other sophisticated supports, we are extremely aggressive to be the market leader in each and every category we operate.

Last but not the least; along with existing presence in African, Asian & European markets, we eagerly look forward to having a stronger and more vibrant presence in every corners of global market.

In March 6,2011 - PRAN products will be distributed in different superstores global chain shop of United Arab Emirates by Jaleel Holdings LLC, Dubai from now onwards. An agreement was signed in this effect at PRAN-RFL Centre, the corporate headquarters of PRAN-RFL Group.

Hasan Mahbub, Managing Director, Pran Foods Ltd, UAE and Sameer K Mohamed, Managing Director, Jaleel Holdings LLC, Dubai signed the agreement on behalf of their respective parties.

Based on the agreement Jaleel Holdings LLC, will do the needful to distribute of PRAN product worth 2 million Dirham per month to different global chain shops in UAE. The products will be various kinds of Juice & Drinks, Chanachur, Jhalmuri, Crackers, Powdered Spice, Mustered Oil, Pickle, Jam-Jelly and snacks items.

Middle East is a huge market of export for Bangladeshi FMCG as their lives many Bangladeshi immigrants and workers. The Middle Eastern market includes KSA, Dubai, Bahrain, Kuwait, Qatar, Jordan, Oman, Iraq, Iran, Lebanon and the UAE and others.

Africa is the largest unnerved segment of the world market. PRAN started their venture in Africa in the year 2001. At first the importer country was Benin.

At present PRAN export their products in 38 countries of the West and East Africa including Angola, Liberia, Benin, Ethiopia, Congo, Senegal, Djibouti, Niger, Mali, Ghana, Somali Land, South Africa and others.

The EU market consists of UK, Spain, Italy, Sweden, France, Germany, Russia, Cyprus and other European countries. The European market is still developing and most of the customers are from Bangladeshi origin. Recently the Dairy, Beverage and Confectionery products got positive exposures from different countries of the EU. America and Others includes USA, Canada and Australia. The organization is trying to enter the North American market. PRAN is conducting survey to enter this part of the world.

For excellence in export market including product development, market development etc; we have been awarded numerous trophies in home and abroad.

In recognition of contribution towards earning foreign currency, PRAN achieved “Best National Export Award” for 8 consecutive fiscal years (FY 1999-2000, 2000-01, 2001-02, 2002-03, 2003-04, 2004-05, 2007-08, 2008-09, 2009-10, 2010-11). In recent times, PRAN is awarded “UDC BUSINESS AWARDS 2011” as the best food & beverage products manufacturer in Malaysia.

Given below is a depiction of one of the accolades that have been conferred upon us: