Пояснение к тексту:

Distribution сбыт, распределение

storing хранение

product planning разработка новых продуктов

pricing калькуляция цен

6. Прочитайте и письменно ответьте на вопрос к тексту: What does marke-ting mean?

7. Напишите аннотацию к тексту. (Смотрите образец выполнения в приложении)

Вариант 5

1. Перепишите следующие предложения, подчеркните в каждом из них глагол-сказуемое, обращая внимание на особенности перевода пассивных конструкций. Предложения переведите.

1. The agent was sent for five minutes ago.

2. The people’s ability to communication will be developed.

3. Wholesaling can be offered in a field of small business.

4. His objection has been taken into account.

2. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на особенности перевода объектных и субъектных инфинитивных и причастных конструкций.

   1. He was reported to provide channels of distribution goods.

   2. She wanted him to simplify the process of distribution.

   3. He was heard to advertise these goods.

   4. They made us speak about wholesaling.

   5. I saw her crossing the main street.

3. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на особенности перевода причастных оборотов.

   1. Having heard about his plans, she wanted to help him.

   2. The wholesaling being discussed, the shop-keeper reduced his problems.

   3. Having done her work she went to a fashion store.

   4. The weather being fine, the customers went to do shopping.

   5. He was sitting at the table, her head on her hands.

4. Перепишите следующие предложения. Переведите их на русский язык, обращая внимание на особенности перевода условных предложений.

1) If you listened about reducing of prices, you would buy many things.

2) If he wants to buy the new thing, he’ll go to the supermarket.

3) If he had wanted to come, he would have done it on Sunday.

5. Прочитайте следующий текст. Перепишите и письменно переведите текст.

1. Wholesaling is a part of the marketing system. It provides channels of distribution which helps to bring goods to the market. Generally indirect channels are used to market manufactured consumer goods. It could be from the manufacturer to the wholesaler, from the retailer to the consumer or through more complicated channels. A direct channel moves goods from the manufacturer or producer to the customer.

2. Wholesaling is often a field of small business, but there is a growing chair movement in the western countries. About a quarter of wholesaling units account for one-third of total sales.

3. Two-third of the wholesaling middleman is merchant wholesalers who take title to goods they deal in. There are also agent middlemen who negotiate purchases or sales or both. They don’t take title to the goods they deal. Sometimes they take possession through. These agents don’t earn salaries. They receive commissions. This is a percentage of the value of the goods they sell.

4. Wholesalers simplify the process of distribution. For example, the average supermarket stocks 5.000 items in groceries alone, a retail druggist can have more than 6.000 items. As a wholesaler handles a large assortment of items from numerous manufacturers he reduces the problem of both manufacturer and retailer. The store-keeper does not have to deal directly with thousands of different people. He usually has a well-stocked store and deals with only a few wholesalers.

(Брюховец Н.А. Английский язык: менеджмент, маркетинг, таможенное дело.)