Tourists/Residents
Same-day visitor share
Significance of tourist
mobility for total mobility
Economic role of tourism
Innovation
Impact on local mobility
Destination life cycle______________________________________________
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Tourist flow seasonality. The Lorenz curve and Gini index are tools for measuring seasonality______________________________________________
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The DIM Methodology organizes a group of diagnostic tools that analyze the present situation in order to design future development strategies and establish the guidelines for feedback and monitoring of the strategy.
It consists of three phases which organize the diagnostic process, the strategy development and the establishment of a competitive and sustainable destination management model.
Phase 1 the diagnostic process
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Phase 2
Diagnose the competitiveness and sustainability of the destination
Phase 3
Formulate the short and long term destination development strategy
3.Indicators for assessing the state and development of tourism destination
Product |
1.1. Number and dynamics of accommodation establishments, spa and wellness facilities |
1.2. Number and dynamics of places in accommodation, spa and health facilities |
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1.3. The number and dynamics of tour operators and travel agents |
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1.4. Attractions throughput |
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1.5. The number and dynamics of employees in the tourism sector in the region (as a whole and for certain types of tourism) |
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1.6. The distribution of employment in tourism enterprises by type, activity, sex, age, education |
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1.7. The share of employment in tourism in the total labor force in the region (in dynamics) |
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1.8. Elasticity of supply for the price (in dynamics)
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Demand |
2.1. Value of tourist flows, structured according to the place of its formation, direction, social-demographic and motivational variables (in dynamics) |
2.2. The volume of tourism services in general and for each component of the tour flow (in dynamics) |
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2.3. The number of bed-days in general and for each constituent of the tourists flow (in dynamics) |
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2.4. Average length of stay (in dynamics) |
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2.5. Tourist expenditures depending on the stage of the trip, type of tourism, tourism product category (in dynamics) |
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2.6. Price elasticity for consumer demand, income or time
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Prices |
3.1. Average prices for certain travel services and tourism product for different market segments |
3.2. Structure of the prices on tourist product and individual travel services |
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3.3. The prices variation in within the same product group or customer segment, season
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Competition |
4.1. The breakdown of market shares in terms of tourism enterprises served tourists and volume sales (as a whole and for each market segment) |
4.2. The intensity of competition |
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4.3. The breakdown of tourism enterprises by ownership, organizational form, size, specialization |
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Business Activity |
5.1. The number, volume and dynamics of commercial transactions |
5.2. Load factor for accommodation, spa and wellness facilities |
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5.3. Investment risk |
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5.4. The risk of market random fluctuations |
Questions for self-control:
What is the main objective of tourist destinations research?
What research directions for tourist destinations do you know?
Describe the main research methods for tourist destinations.
What indicators are used for situational analysis of tourist destinations?