3. Assessing market trends and performance
4. Analysing competitiveness
Scale rating competition (Blank)
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Criteria 1 = Extremely different 5 = Extremely similar |
Potential Competitor Destinations |
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Top 10 source markets |
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Distance from our key source markets |
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Products and experiences promoted |
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Market segments targeted |
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Average annual growth past 5 years |
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Peak tourism months |
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Average |
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Total Market Review________________________________________________
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Current Market Review_____________________________________________
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Methods of tourism destination studies
IDES (Interactive Destination Evaluation System) is a holistic diagnostic system which can also be used to simulate different scenarios. _______________________
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From a set of selected indicators, a dynamic and user-friendly decision-making tool which summarizes the following three functions can be built:
gives destination managers strategic information about current situation and risk of decline that can be easily interpreted
in an effective way shows (by means of a series of snapshots) the evolution of the destination over time
simulated by means of images (created with a simple interface) the effect of changes in variables
Using the tools’ assistance, variables have been identified as adequate in order to achieve a successful implementation of IDES:
Tourists/Residents_______________________________________________
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Excursionist share ______________________________________________
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Economic role of tourism _________________________________________
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Gini seasonality index_____________________________________________
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Gini demand structure index______________________________________
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Co-operation___________________________________________________
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Environmental impact____________________________________________
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In practice, most frequently used display for tourist destination evaluation are: spider plots, life-cycle and tourist flow seasonality.
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Characteristics of a Spider plot are: a “Static image” of the destination, in contrast to a “Dynamic description”, when a chronological sequence is available.
Service sector
Urban Size