Examples of macro-environment changes

Economic

Socio-demographic

Political

Techno-logical

Ecological

• Exchange rates

• Interest rates

• Economic stability

• Inflation

• Fuel prices

• Aviation costs

• Privatisation

• Currency

• reevaluations

• Demographic trends

• Health threats

• Lifestyle and value trends

• New tastes and social trends

• Leisure orientation

• Sport, health and fitness

• Global village

• Impact of the media

• Global/regio-nal conflicts

• Regional relations

• Changes in power structures

• Occurrence of extreme events

• Legal restrictions

• Positive political developments

• Global distribution systems

• Internet and CD-Rom marketing

• Transport innovations

• Virtual reality

• Video and tele-conferencing

• Environmental strain on popular destinations

• Market concern for responsible travel (triple bottom line)

• Species awareness

• Increased focus on values, sustainability and ethics



Name of Attraction

Location

Specification

Annual Visitor Arrival

Foreign Domestic

Foreign Domestic

Reputation of the destination

The image of the destination

The culture of the destination

Human resources

• money

• service quality

• hospitality

• safety and security

• uniqueness of experiences on offer

• readiness to receive tourists

• welcoming of tourists

• hospitality

• lifestyles

• skills, qualifications and experience

• work ethic

• training systems and schemes

