- •Tourism DestinationS Management
- •Kyiv 2014
- •Content
- •Introduction
- •Topic 1. Theoretical bases of tourism destinations formation and development Lecture Plan
- •Polarized growth in tourism
- •Tourism Destination concept Evolution of the definition “Tourist/Tourism Destination”
- •The modern model of Tourist Destintion
- •Classification of leisure destinations based on their principal attractions
- •Development conditions and factors of destination
- •Theories of tourism destination development
- •Classical Change Theory - The Life-Cycle Model
- •The Theory of Species Evolution
- •Punctuated Equilibrium model
- •Chaos Theory
- •Topic 2. Methodology of Tourist Destinations Management Research Lecture Plan
- •Objectives and research directions for tourism destinations
- •Scanning macro environment
- •Examples of macro-environment changes
- •Evaluating existing and potential tourism resources
- •Examples of Intangible resources
- •3. Assessing market trends and performance
- •4. Analysing competitiveness
- •Scale rating competition (Blank)
- •Methods of tourism destination studies
- •Innovation
- •Impact on local mobility
- •Phase 1 the diagnostic process
- •Topic 3. Tourism Destination Competitiveness Lecture Plan
- •The concept of tourism destination competitiveness Evolution of views on tourism destination competitiveness
- •Value chain of tourist destinations
- •Models of tourism destination competitiveness
- •Model of Destination Competitiveness and Sustainability (Ritchie and Crouch, 1993, 2000)
- •Travel & Tourism Competitiveness Index based on an initiative of the World Travel and Tourism Council (wttc)
- •Topic 4. Management of tourism destinations visitors’ consumer behavior Lecture plan
- •Consumer behavior of tourism destinations visitors. Behavior at different stages of the purchase and consumption
- •The main features of tourist behavior
- •Concept map for understanding tourist behaviour
- •I. The formation of touristic needs. Motivation
- •Decisions involved in choosing a destination
- •Factors influencing the destination decision
- •III. Tourists’ On-Site Experiences
- •IV. The customer satisfaction/dissatisfaction
- •The formation of loyalty to tourist destination
- •Motive factors and items
- •Trends in tourist`s consumer behavior Trends in travel motivation
- •Technological Changes in tourist`s consumer behavior
- •Modern tourist values
- •Specific models of market segmentation in tourism Types of tourists/travellers
- •Thirteen major emerging markets and changes in demand
- •Topic 5. Tourist Destinations planning Lecture Plan
- •Destination as an object of management
- •Strategic management objectives for destinations
- •Relationships between stakeholders in tourism
- •Public-private partnership in tourism destination management
- •Success factors in managing public-private partnerships in the tourist sector (unwto)
- •Destination management organizations (dmo), their levels
- •Destination Management Organisations levels
- •Topic 6. Tourist Destinations Marketing Lecture plan
- •The modern concept of tourism destination marketing
- •Marketing mix of tourism destination
- •Four destination product components
- •Applied areas of marketing research for the benefit of tourism destination Contribution of marketing research to destination marketing
- •Tourist destination Image and Brand Evolution of tourist destination image definition
- •Components of destination image and sample research procedures
- •Destination brand
- •Destination brand – Key points:
- •The difference between a destination product and a destination brand
- •Destination branding
- •Developing a branding strategy Branding Process
- •Brand Pyramid
- •Brand Wheel
- •Key challenges in developing and effectively applying a destination brand
- •Bringing the Brand to Life
- •Tourism destination Event marketing
- •Attraction
- •Image and Branding
- •Community
- •5.Tourism destination Internet Marketing Overview of the different e-marketing techniques at each stage of the ‘customer journey’
- •10 Key areas for action in e-marketing
- •1. Reach as many potential customers as possible
- •2. Maximise the lifetime value of customers, by maintaining the relationship via crm
- •3. Join the social networking revolution, facilitating user-generated content
- •4. Maintain high quality content
- •5. Create a compelling website experience
- •10. Ensure effective electronic distribution of information to visitors ‘en route’ and in the destination
- •Supporting technologies required to implement the ‘10 keys’
- •Organizational aspects of the tourism destinations marketing
- •Strategic marketing planning for tourist destination The key processes in determining a destination marketing plan are as follows:
- •Destination marketing planning process
- •Structure of the strategic marketing plan for Greece
- •Topic 7. Tourism Destinations in the context of the Sustainable Development Lecture plan
- •Environmental
- •12 Aims for sustainable tourism/ sustainable tourism development (unwto/unep)
- •The challenges of tourism destinations sustainable development
- •The general procedure that is commonly recommended for implementing sustainable tourism or sustainable development within a destination
- •Implement remedial actions where necessary • May require reassessment of st goals
- •Sustainable tourism strategy
- •Control of sustainable tourism Sustainable tourism indicators
- •Core wto Indicators of sustainable tourism (short list)
- •Bibliography
Core wto Indicators of sustainable tourism (short list)
CORE INDIVIDUAL INDICATORS |
SPECIFIC MEASURES |
GENERIC INDICATOR GROUPING |
Site protection |
Category of site protection according to the IUCN index |
Ecological |
Stress |
Tourist numbers visiting site (per annum/peak month) |
Ecological |
Use intensity |
Intensity of use in peak period (persons/hectare ) |
Ecological |
Social impact |
Ratio of tourists to locals (peak period and over time) |
Social |
Development control |
Existence of environmental review procedure or formal controls over development of site and use densities |
Planning |
Waste management |
Percentage of sewage from site receiving treatment, quality of water supply |
Ecological |
Planning process |
Existence of organised regional plan for tourist destination region |
Planning |
Critical ecosystems |
Number of rare & endangered species |
Ecological |
Consumer satisfaction |
Level of satisfaction expressed by visitors (through questionnaire s ) |
Economic |
Local satisfaction |
Level of satisfaction by local (through questionnaires ) |
Social |
Tourism contribution to local economy |
Proportion of total economic activity generated by tourism only |
Economic |
Composite indicies |
||
Carrying capacity |
Composite early warning measure of key factors affecting the ability of the site to support different levels of tourism |
|
Site stress |
Composite measure of levels of impact on the site (its natural and cultural attributes due to tourism and other sector cumulative stresses) |
|
Attractivity |
Qualitative measure of those site attributes that make it attractive to tourism and can change over time |
|
Questions for selfcontrol:
What is the concept of sustainable tourism core?
What is the difference between the concepts of "sustainable tourism" and "sustainable tourism"?
How did the concept of sustainable tourism evolve?
What mechanisms does the concept of sustainable tourism development include?
What is the sustainable destination?
What are indicators of sustainable tourism development?
Bibliography
Basic
Ткаченко Т.І. Сталий розвиток туризму: теорія, методологія, реалії бізнесу : монографія / Т. І. Ткаченко. - 2-ге вид., випр. та доповн. - К. : Київ. нац. торг.-екон. ун-т, 2009. - 463 с.
Туристські дестинації (теорія, управління, брендінг)/ Т.І.Ткаченко, С.В. Мельниченко, М.Г. Бойко, Г.І. Михайліченко, Н.І. Ведмідь, Ю.Б. Забалдіна та ін; за ред. А. А. Мазаракі. – К.: КНТЕУ, 2013. – с.
Youcheng Wang,Abraham Pizam Tourism Destination Marketing and Management: Collaborative Stratagies. – Cambridge : CAB International, 2011. – 370p.
Kozak, M, and Baloglu, S. Managing and Marketing Tourist Destinations. Strategies to Gain a Competitive Edge. - Abingdon: Taylor & Francis, 2011. – 432p.
Eric Laws Tourist destination management: issues, analysis, and policies . – London : Routledge 1995. – 202 p.
Harrill, R. Destination Management: New Challenges, New Needs. In Handbook of Tourism Studies. Jamal, T. and Robinson, M. eds. Thousand Oaks, CA: Sage Publications. 2009.
J. R. Brent Ritchie,Geoffrey I. Crouch The Competitive Destination: A Sustainable Tourism Perspective
|
Supplementary
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The Internet Resources
27. www.nhtv.nl/tourism-destination
28. www.visitengland.org
29. www.sustainabletourismonline.com
30. www2.unwto.org