Success factors in managing public-private partnerships in the tourist sector (unwto)

• A balanced structure, with clear role assignment and responsibility of all members;

• Leadership sharing between both sectors, with shred and well defined goals, realistic expectations and identification of the benefits on both sides;

• A flexible approach of the partners, along with the will to understand each partner`s needs, contributing with the share of resources;

• Awareness that the development of tourism must be sustainable, from an economic, but also social and environmental point of view by all partners;

• A long-term commitment that combines strategic vision and planning with specific short-term goals able to be measured;

• Periodic evaluation of the effectiveness of the role performed by each partner;

• Accurate and effective communication between partners and from partners towards all stakeholders

4. Destination management organizations (dmo), their levels

Destination Management Organisations levels

1st level	National Tourism Authorities (NTAs) or Organisations (NTOs)	responsible for management and marketing of tourism at a national level.
2nd level	Regional, provincial or state DMOs (RTOs)	responsible for management and/or marketing of tourism in a geographic region defined for that purpose, sometimes but not always an administrative or local government region such as a county, state or province.
3rd level	Local DMOs (LMO)	responsible for the management and/or marketing of tourism based on a smaller geographic area or city/town.

National tourism administration (NTA)__________________________________

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National tourism office (NTO)___________________________________________

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State tourism office ___________________________________________________

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Regional tourism organisation __________________________________________

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Local Tourism Administration and Local Tourism Association (LTA)_________

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5. Planning process

Process of Tourist Destination planning (key principles)

6. The cluster approach to the tourism destinations development

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Tourism Competitiveness

TC – tourist cluster, TD – tourist destination, TP – tourist product

Questions for selfcontrol:

1. What are the main objectives of tourist destination management?

2. What is the subject of tourist destination management?

3. What types of DMO do you know?

4. What are the components of tourist destination management?

5. What is a stakeholder? Who can be tourist destination stakeholders?

6. What is the public-private partnership in tourism?

7. What are the factors of successful tourist destination management?

8. What is a Destination Management Plan? What kinds of plans do you know?

9. What is a tourist cluster?