- •Tourism DestinationS Management
- •Kyiv 2014
- •Content
- •Introduction
- •Topic 1. Theoretical bases of tourism destinations formation and development Lecture Plan
- •Polarized growth in tourism
- •Tourism Destination concept Evolution of the definition “Tourist/Tourism Destination”
- •The modern model of Tourist Destintion
- •Classification of leisure destinations based on their principal attractions
- •Development conditions and factors of destination
- •Theories of tourism destination development
- •Classical Change Theory - The Life-Cycle Model
- •The Theory of Species Evolution
- •Punctuated Equilibrium model
- •Chaos Theory
- •Topic 2. Methodology of Tourist Destinations Management Research Lecture Plan
- •Objectives and research directions for tourism destinations
- •Scanning macro environment
- •Examples of macro-environment changes
- •Evaluating existing and potential tourism resources
- •Examples of Intangible resources
- •3. Assessing market trends and performance
- •4. Analysing competitiveness
- •Scale rating competition (Blank)
- •Methods of tourism destination studies
- •Innovation
- •Impact on local mobility
- •Phase 1 the diagnostic process
- •Topic 3. Tourism Destination Competitiveness Lecture Plan
- •The concept of tourism destination competitiveness Evolution of views on tourism destination competitiveness
- •Value chain of tourist destinations
- •Models of tourism destination competitiveness
- •Model of Destination Competitiveness and Sustainability (Ritchie and Crouch, 1993, 2000)
- •Travel & Tourism Competitiveness Index based on an initiative of the World Travel and Tourism Council (wttc)
- •Topic 4. Management of tourism destinations visitors’ consumer behavior Lecture plan
- •Consumer behavior of tourism destinations visitors. Behavior at different stages of the purchase and consumption
- •The main features of tourist behavior
- •Concept map for understanding tourist behaviour
- •I. The formation of touristic needs. Motivation
- •Decisions involved in choosing a destination
- •Factors influencing the destination decision
- •III. Tourists’ On-Site Experiences
- •IV. The customer satisfaction/dissatisfaction
- •The formation of loyalty to tourist destination
- •Motive factors and items
- •Trends in tourist`s consumer behavior Trends in travel motivation
- •Technological Changes in tourist`s consumer behavior
- •Modern tourist values
- •Specific models of market segmentation in tourism Types of tourists/travellers
- •Thirteen major emerging markets and changes in demand
- •Topic 5. Tourist Destinations planning Lecture Plan
- •Destination as an object of management
- •Strategic management objectives for destinations
- •Relationships between stakeholders in tourism
- •Public-private partnership in tourism destination management
- •Success factors in managing public-private partnerships in the tourist sector (unwto)
- •Destination management organizations (dmo), their levels
- •Destination Management Organisations levels
- •Topic 6. Tourist Destinations Marketing Lecture plan
- •The modern concept of tourism destination marketing
- •Marketing mix of tourism destination
- •Four destination product components
- •Applied areas of marketing research for the benefit of tourism destination Contribution of marketing research to destination marketing
- •Tourist destination Image and Brand Evolution of tourist destination image definition
- •Components of destination image and sample research procedures
- •Destination brand
- •Destination brand – Key points:
- •The difference between a destination product and a destination brand
- •Destination branding
- •Developing a branding strategy Branding Process
- •Brand Pyramid
- •Brand Wheel
- •Key challenges in developing and effectively applying a destination brand
- •Bringing the Brand to Life
- •Tourism destination Event marketing
- •Attraction
- •Image and Branding
- •Community
- •5.Tourism destination Internet Marketing Overview of the different e-marketing techniques at each stage of the ‘customer journey’
- •10 Key areas for action in e-marketing
- •1. Reach as many potential customers as possible
- •2. Maximise the lifetime value of customers, by maintaining the relationship via crm
- •3. Join the social networking revolution, facilitating user-generated content
- •4. Maintain high quality content
- •5. Create a compelling website experience
- •10. Ensure effective electronic distribution of information to visitors ‘en route’ and in the destination
- •Supporting technologies required to implement the ‘10 keys’
- •Organizational aspects of the tourism destinations marketing
- •Strategic marketing planning for tourist destination The key processes in determining a destination marketing plan are as follows:
- •Destination marketing planning process
- •Structure of the strategic marketing plan for Greece
- •Topic 7. Tourism Destinations in the context of the Sustainable Development Lecture plan
- •Environmental
- •12 Aims for sustainable tourism/ sustainable tourism development (unwto/unep)
- •The challenges of tourism destinations sustainable development
- •The general procedure that is commonly recommended for implementing sustainable tourism or sustainable development within a destination
- •Implement remedial actions where necessary • May require reassessment of st goals
- •Sustainable tourism strategy
- •Control of sustainable tourism Sustainable tourism indicators
- •Core wto Indicators of sustainable tourism (short list)
- •Bibliography
Ministry of Education and Science of Ukraine
Kyiv National University of Trade and Economics
Hotel, Restaurant and Tourism Business Department
Tourism DestinationS Management
lecture notes
-
Academic Degree
«Master»
Fields of Science
0306 «Management and Administration»
0401 «Service Sector»
Fields of Study
030601 «Management»
140103 «Tourism»
Fields of Specialty
Field of Spesialism
«Management and Administration»
«Tourismology»
«Tourism Business management»
Kyiv 2014
All rights reserved; no part of this publication may be reproduced or transmitted without prior permission of Kyiv National University of Trade and Economics
Author:
Y. B. Zabaldina, Candidate of Economic Science, Associate professor.
Considered and approved on the meeting of the Hotel, Restaurant and Tourism Business Department on 12 May 2014, minutes № 24.
Reviewer
O. B. Lysak, lecturer.
Content
Introduction………………………………………………………………………… |
4 |
|
Topic 1. |
Theoretical bases of tourism destinations formation and development … |
6 |
Topic 2. |
Research methodology for Tourism Destinations Management ……… |
17 |
Тopic 3. |
Tourism Destination Competitiveness …………………..………….. |
32 |
Topic 4. |
Consumer behavior of Tourism Destinations visitors …………..…. |
44 |
Topic 5. |
Tourism Destinations Planning ……………………………..….…… |
62 |
Topic 6. |
Tourism Destinations Marketing ……………………………………. |
74 |
Topic 7. |
Tourism Destinations in the context of the Sustainable Development………. |
103 |
Bibliography…………………….………………………………………………… |
119 |
|
Introduction
Tourism Destinations Management lecture notes are designed for Master degree students of 030601 Management field of study, Tourism Business Management Field of Specialism and 140103 «Tourism» field of study, Tourismology Field of Specialty.
Tourism Destinations Management aim is to acquire theoretical knowledge of tourism destinations creation and development and practical skills of effective destinations management in the dynamic social, natural, technological and economic environment.
Tourism Destinations Management objectives are to provide students with basic theoretical knowledge and practical skills in:
- basic elements, types and classifications of tourism destinations;
- forming mechanisms of various types of tourism destinations development;
- features of tourism destinations management;
- implementation of tourism destinations marketing policy;
- methodology of tourism destinations competitiveness provision;
- implementation of the public-private partnerships and cluster policies in tourism destinations;
- tourism destinations in the context of the sustainable development.
The course subject is to form professional outlook of future experts on developing systematic thinking to take into account sector features and managerial activity peculiarities.
The course competences allow students to achieve the above mentioned aim and perform tasks defined in objectives.
At the end of the course students are aware of:
basic theories and mechanisms of tourism destinations formation and development;
objectives and functions of tourism destinations management;
methodology of providing tourism destinations competitiveness;
features of tourism destinations marketing policy;
structure and features of the inter-sectoral interaction mechanisms and public-private partnerships in the management of tourism destinations;
models for tourism destinations sustainable development.
and are able to:
collect the information database regarding the functioning of tourism destination and analyze economic results of its activities;
form and implement the product and communication policy for tourism destinations;
develop strategic plans for tourism destinations.
Educational process prerequisites: The course Tourism Destinations Management is based on the knowledge of the following subjects: Regional Economics, Macroeconomics, Microeconomics, Information systems and technologies, Statistics, Tourism geography, Tourism Studies, State and Regional Management, Management and Administration, Marketing, Organization of Tourism, Organization of the Hotel industry.