- •Пояснительная записка к программе курса «Деловой английский»
- •Тематический план
- •1. Etiquette. “nice to meet you!”
- •Practice the dialogues in pairs. Imagine you come from different countries. Take turns to be the host and the visitor.
- •Read what Sandee usually does on Mondays. Look at Sandee’s agenda for yesterday. Compare the information. Tell what she usually does on Mondays and what she did yesterday.
- •Fill in the blanks with the verbs in brackets in the past simple. Cat comes home!
- •In pairs, ask and answer questions about what you did yesterday.
- •2. Talking of the phone. Taking messages
- •Work in pars and discuss the questions.
- •Read these two calls and complete the notes.
- •Look at the phrases from the two phone calls. Does the person answering the call (a) or the person making the call (b) say them? Write a or b in the boxes. Translate the phrases in italics.
- •Work in pairs. Read the phone calls in Exercise 2 aloud. Take turns to be a and b.
- •Complete the phrases
- •3. Making arrangements by telephone
- •1. Work in pairs and discuss the questions
- •3. Read the call again. Find and and underline one or more pha phrases which:
- •5. Complete the expressions.
- •Write the time expressions in the calendar.
- •7. Give your answers to the following phrases.
- •8. Work in different pairs. Practise making arrangements on the phone. Use the diagram to help you. Take turns to be a and b.
- •4. Writing a business e-mail
- •8. Look up in a dictionary:
- •9. Complete the sentences with the following words.
- •10. A) Correct the sentences if they are wrong.
- •Put the verb into the correct form, present continuous or present simple.
- •5. Jobs in organization
- •1. Think about the people who work in your college/university, e.G. The teachers, the administrators. What are they responsible for? Who are they responsible to?
- •2. Read the text about some of the people in a film crew. Complete the diagram. The diagram is called an organization chart (or family tree). It shows the chain of command in an organization.
- •3. L ook at these phrases from the text. Use a dictionary to check any words you don’t know. Then write them in your language.
- •4. Complete the sentences (1-8) with a phrase from Exercise 3. Use each phrase only once.
- •Rockbridge International Corporate Organization
- •9. Work in pairs. Draw an arganigram of an organization you know, e.G. Your college or university. Explain it to another pair.
- •10. A) Ask Mark questions. Look at the answers before you write the questions.
- •3. In the text the articles and the verb to be are missing. Write a few similar sentences using the table.
- •5. Find the following information in the text about different forms of business organisation:
- •Vertical differentiation
- •6. Read the case study carefully, and answer the questions that follow. Power and influence
- •8. Use your dictionary to complete the chart to show the different forms of each word.
- •9. Writing.
- •10. Look at the examples and explain the differences between the sentences.
- •11. Underline the verbs in the Passive Voice; read and translate the sentences.
- •12. Complete the text with the correct form of the verbs in brackets.
- •7. Parts of a company
- •1. Someone is giving a visitor a tour of a company. Read the text and underline the names of all the departments.
- •2. Match the names of the departments (1-9) with the phrases (a-I) to make a short description for each department.
- •8. Choose the right modal verb.
- •9. Read the rules about traveling by plane. Fill in the blanks. Use the words below.
- •10. Each company possesses its own regulations. Match the jobs with the company regulations.
- •13. The sales manager of a small plastics company has some problems.
- •Indonesia
- •Management
- •1) Read the article. What are the good traits of a manager?
- •6. Before a meeting a manager should write a memo informing about the staff about the main points of the meeting. Read the information about what a memorandum is.
- •7. Here are some rules of things to do before a meeting. Read the rules and the memo below. Tick the rules that the memo follows.
- •8. Match the words and phrases from the e-mail (1-7) with the definitions (a-g).
- •9. Write a memo to tell the class about the meeting. Include the following information:
- •9. Translate the following sentences. What are the words in bold?
- •9 . Live to work or work to live?
- •5. Which of the jobs in Ex. 2 would you most like to have? Which would you least like to have? Why?
- •6. Match each job with its description.
- •8. What are the prepositions or other words used with the following expressions?
- •9. Write about a job you would like , or would not like to have.
- •10. Complete the dialogues.
- •11. Use modal verbs or their equivalents.
- •12. Make questions with have to do smth
- •Read the table and complete the sentences with the verbs from the box.
- •10. Applying for a job
- •8. What is expected of the Sales Manager/ Personnel Manager/ Marketing Manager? List all the requirements to the person holding this position.
- •9. This draft letter of application is not suitable. Rewrite it using some of the expressions from the box, and making any other necessary changes.
- •10. Read the passage below about how to prepare for a job interview.
- •11. You want to apply for the job in the advertisement below. Make a list of your personal qualities. Invent experience that would be useful for the job. Write a letter applying for the job.
- •12. Match two parts of the sentences and translate them.
- •13. Complete and read out the dialogues.
- •14. Match these sentence halves.
- •15. Rewrite if the sentences are not correct (remember about the “state verbs”!).
- •16. Put the verbs in brackets in the correct past tense. Anita Roddick: a Businesswoman with a Vision
- •11. Writing a carriculum vitae.
- •1 . When applying for a job, applicants are required to produce a resume. List tree things you need to include in it.
- •2. Read the sections of a cv (a-h) and match them with the headings (1-8).
- •3. Complete (1-5) with the highlighted words.
- •4. Tick (√) the items you would state in your cv.
- •7. Read and translate the letter.
- •8. Here are the questions most often asked by employers during interviews when hiring college graduates. Answer them to produce a favorable impression.
- •9. You are the Human Resources Manager. Take an interview from an applicant. Would you hire him/her? Why?
- •10. Open the brackets using the verbs in Present Perfect.
- •11. Complete the dialogues.
- •12. Three business people were asked about their experiences. Look at the table; then answer the questions.
- •13. Now read about other people's experiences, and make questions for the answers.
- •14. The phrases below all include the word career. Match them to their correct meanings.
- •15. Complete the sentences with the verbs form the box.
- •16. Look at the groups of words below. Cross out the noun or noun phrase which doesn't go with the verb in each group.
- •12. What is marketing?
- •1. What is marketing? Why is it important?
- •2. “The four Ps” form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match “Ps” (1-4) to the definitions (a-d).
- •3. Read this article about marketing. Match the questions (1-16) with the paragraphs (a-f).
- •4. Match the highlighted words and phrases in the text with the definitions (1-8)
- •7. Choose a well-known product for each of these product categories.
- •14. Put the words in the questions in the correct order.
- •15. Use the verbs in Present Perfect Continuous.
- •16. Use the verbs in Past Perfect Continuous.
- •13. International trade
- •1. Think of things that you have in your home or school, e.G. A fridge, a tv, a computer. What are the names of the companies that made them?
- •2. Read the text and correct the statements below.
- •3. Match the highlighted words and phrases in the taxt with the definitions (1-8).
- •12. Complete the text with the best word. The life cycle of a product
- •13. Match the following sentence halves. Underline the passive forms.
- •14. Make the sentences passive.
- •14. Advertising and promotion
- •1. There are different ways of advertising: newspaper/magazine ad direct mail, tv, website ad, posters. Answer the questions:
- •2. Which way (or ways) of advertising do you think is most suitable for these situations?
- •3. Read the business advice information. Match the questions (1-4) with the paragraphs (a-d).
- •4. Find the words or phrases in the advertisements which match the definitions below.
- •Is so user-friendly
- •Ideal for the
- •Is compact and
- •9. Make the adjectives negative by adding the correct prefix from the box.
- •10. Complete each sentence with the negative form of one of the three adjectives.
- •11. Open the brackets, read and translate the sentences.
- •12. Match the sentence halves.
- •13. Complete the sentences with 'll, 'd, won't or wouldn't.
- •14. Complete the sentences with the correct form of the verbs in brackets.
- •15. Brands
- •1. What famous brands do you know and what do they sell?
- •2. Read Parts a and b quickly. Does the text come from an e-mail, a newspaper article or an advertisement?
- •3. Read the text again and answer the questions.
- •4. Match the words or phrases from the article (1-6) with the definitions (a-f). Then write the words and phrases in your language.
- •5. Read the text below about launching a new product. In each line there is one wrong word. For each line, write the correct word in the space provided.
- •11. Put the words in order to make the sentences of a reported dialogue.
- •12. Check your answers to ex. 9 Then complete the sentences with the actual words spoken.
- •13. Find and correct the mistakes in three of these sentences.
- •14. Look at these examples. Then report the other four questions in the same way.
- •Самостоятельная подготовка к занятиям курса
- •Примерные вопросы к зачету.
- •Библиография
- •Increased Efficiency of Trading Globally
- •Top 4 Mistakes That Cause Futures Traders To Fail
- •Stress management
- •Why "Blink" Matters: The Power of First Impressions
- •Spice Up Your Company Meeting: Ten Tips for Planning and Success
Тематический план
Unit |
Modules |
hours |
||
MODULE 1 SPEAKING ON BUSINESS |
||||
1 |
Etiquette. “Nice to meet you!” |
2 |
||
2 |
Talking on the phone. Taking messages. |
2 |
||
3 |
Making arrangements on the phone. |
2 |
||
4 |
Writing a business e-mail. |
2 |
||
MODULE 2 ORGANIZATION |
||||
1 |
Jobs in organization. |
2 |
||
2 |
Parts of the company. |
2 |
||
3 |
What sort of company is it? |
2 |
||
4 |
Management. |
2 |
||
MODULE 3 STAFFING |
||||
1 |
Live to work or work to live? |
2 |
||
2 |
A curriculum vitae. |
2 |
||
3 |
Applying for a job. |
2 |
||
MODULE 4 MARKETING |
||||
1 |
What is marketing? |
2 |
||
2 |
International trade. |
2 |
||
3 |
Advertising and promotion. |
2 |
||
4 |
Brands. |
2 |
||
|
Total: 30 |
|||
Содержание курса
If you walk into a
supermarket and are able to buy South American bananas, Brazilian
coffee and a bottle of South African wine, you are experiencing the
effects of international trade.
International trade
allows us to expand our markets for both goods and services that
otherwise may not have been available to us. It is the reason why
you can pick between a Japanese, German and American car. As a
result of international trade, the market contains greater
competition and therefore more competitive prices, which bring a
cheaper product home to the consumer.
What
Is International Trade?
International
trade is the exchange of goods and services between countries. This
type of trade gives rise to a world economy, in which prices, or
supply
and demand,
affect and are affected by global events. Political change in Asia,
for example, could result in an increase in the cost of labor,
thereby increasing the manufacturing costs for an American sneaker
company based in Malaysia, which would then result in an increase in
the price that you have to pay to buy the tennis shoes at your local
mall. A decrease in the cost of labor, on the other hand, would
result in you having to pay less for your new shoes.
Trading
globally gives consumers and countries the opportunity to be exposed
to goods and services not available in their own countries. Almost
every kind of product can be found on the international market:
food, clothes, spare parts, oil, jewelry, wine, stocks, currencies
and water. Services are also traded: tourism, banking, consulting
and transportation. A product that is sold to the global market is
an export, and a product that is bought from the global market is an
import. Imports and exports are accounted for in a country's current
account in the balance of payments.
Read more:
http://www.investopedia.com/articles/03/112503.asp?partner=answers#ixzz1imtlufup
If you walk into a
supermarket and are able to buy South American bananas, Brazilian
coffee and a bottle of South African wine, you are experiencing the
effects of international trade.
International trade
allows us to expand our markets for both goods and services that
otherwise may not have been available to us. It is the reason why
you can pick between a Japanese, German and American car. As a
result of international trade, the market contains greater
competition and therefore more competitive prices, which bring a
cheaper product home to the consumer.
Read more:
http://www.investopedia.com/articles/03/112503.asp?partner=answers#ixzz1imwb0jrj
If you walk into a
supermarket and are able to buy South American bananas, Brazilian
coffee and a bottle of South African wine, you are experiencing the
effects of international trade.
International trade
allows us to expand our markets for both goods and services that
otherwise may not have been available to us. It is the reason why
you can pick between a Japanese, German and American car. As a
result of international trade, the market contains greater
competition and therefore more competitive prices, which bring a
cheaper product home to the consumer.
Read more:
http://www.investopedia.com/articles/03/112503.asp?partner=answers#ixzz1imwb0jrj
Increased
Efficiency of Trading Globally
Global
trade allows wealthy countries to use their resources - whether
labor, technology or capital - more efficiently. Because countries
are endowed with different assets and natural resources (land,
labor, capital and technology), some countries may produce the same
good more efficiently and therefore sell it more cheaply than other
countries. If a country cannot efficiently produce an item, it can
obtain the item by trading with another country that can. This is
known as specialization in international trade.
Let's
take a simple example. Country A and Country B both produce cotton
sweaters and wine. Country A produces 10 sweaters and six bottles of
wine a year while Country B produces six sweaters and 10 bottles of
wine a year. Both can produce a total of 16 units. Country A,
however, takes three hours to produce the 10 sweaters and two hours
to produce the six bottles of wine (total of five hours). Country B,
on the other hand, takes one hour to produce 10 sweaters and three
hours to produce six bottles of wine (total of four hours).
But
these two countries realize that they could produce more by focusing
on those products with which they have a comparative
advantage.
Country A then begins to produce only wine and Country B produces
only cotton sweaters. Each country can now create a specialized
output of 20 units per year and trade equal proportions of both
products. As such, each country now has access to 20 units of both
products.
Read more:
http://www.investopedia.com/articles/03/112503.asp?partner=answers#ixzz1imxnsrFV
If you walk into a
supermarket and are able to buy South American bananas, Brazilian
coffee and a bottle of South African wine, you are experiencing the
effects of international trade.
Read more:
http://www.investopedia.com/articles/03/112503.asp?partner=answers#ixzz1in66NPmc
If you walk into a
supermarket and are able to buy South American bananas, Brazilian
coffee and a bottle of South African wine, you are experiencing the
effects of international trade.
Read more:
http://www.investopedia.com/articles/03/112503.asp?partner=answers#ixzz1in66NPmc
Conclusion
As
it opens up the opportunity for specialization and therefore more
efficient use of resources, international trade has potential to
maximize a country's capacity to produce and acquire goods.
Opponents of global free trade have argued, however, that
international trade still allows for inefficiencies that leave
developing nations compromised. What is certain is that the global
economy is in a state of continual change and, as it develops, so
too must all of its participants.
Read more:
http://www.investopedia.com/articles/03/112503.asp?partner=answers#ixzz1inYvrLpt
Conclusion
As
it opens up the opportunity for specialization and therefore more
efficient use of resources, international trade has potential to
maximize a country's capacity to produce and acquire goods.
Opponents of global free trade have argued, however, that
international trade still allows for inefficiencies that leave
developing nations compromised. What is certain is that the global
economy is in a state of continual change and, as it develops, so
too must all of its participants.
Read more:
http://www.investopedia.com/articles/03/112503.asp?partner=answers#ixzz1inYvrLpt
Units |
Grammar |
Vocabulary |
Skills |
I. MEETING NEW PEOPLE, MAKING NEW ARRANGEMENTS |
|||
1. Etiquette. “Nice to meet you!” |
Present Simple and Past Simple |
Etiquette expressions Adverbs of frequency |
Speaking Introductions. Welcoming visitors. |
2. Talking on the phone. Taking messages. |
Future Simple Revision of Simple Tenses |
Telephone numbers Time and telephone expressions Polite expressions (Could I speak to / I’m sorry) |
Speaking Telephoning. Taking and leaving telephone messages |
3. Making arrangements by telephone. |
Present Continuous
|
Dates, times, prepositions of times
|
Speaking Speaking on arrangements Writing Confirming e-mail. |
4. Writing a business e-mail. |
Present Continuous and Present Simple |
Formal/informal English in letters Polite expressions (Could you..? I look forward to..) Computer & Internet slang |
Writing A business e-mail |
II. ORGANIZATION |
|||
5. Jobs in organization. |
Asking and answering general and special questions
|
(be) responsible for… (be) in charge of… look after deal with work closely with |
Speaking Company organization. |
6. What sort of the company is it? |
Passive Voice of the Simple Tenses
|
Construction: a document to study Types of business organization (company, corporation, society, enterprise, limited company, etc.) |
Writing “Choose the right company to work for!” |
7. Parts of a company. |
Modal verbs (can/could, may, must, should, ought, may)
|
Company departments Responsibilities. Company regulations. Cultural differences. |
Speaking and Writing Presenting a company structure Giving advice.
|
8. Management. |
|
Vocabulary on management. |
Speaking and Writing A role of a manager A memo |
III STAFFING |
|||
9. Live to work or work to live? |
The equivalents of modal verbs |
Daily routine Describing a job (adjectives) |
Speaking What kind of job would I prefer to have? Writing My job. |
10. Applying for a job. |
Simple Past and Past Continuous Asking and answering questions |
Adjectives: describing people an application |
Writing Application Speaking Interviewing. |
11. Writing Curriculum Vitae. |
Present Perfect Past Perfect |
Essential expressions for writing CV Collocations connected with career |
Writing Curriculum Vitae
|
IV. MARKETING |
|||
12. What is marketing? |
Asking questions
Present Perfect Continuous & Past Perfect Continuous |
Linking words
Word formation: suffixes –or, -tion, -tive, -ness. |
Speaking Describing the marketing process Presenting a new product Writing Presenting a marketing report |
13. International trade. |
Comparative and Superlative forms of adjectives and adverbs
Passives |
Linking words (first you have to…, then, next, after that, finally) Marketing terms and expressions (product awareness, market research, promotion, etc) |
Speaking Describing overseas markets |
14. Advertisement & promotion. |
Conditionals |
Negative prefixes of the adjectives (in-, im-, ir-, un)
|
Writing Designing an advertisement |
15. Brands. |
Reported speech |
Logo, brand, values, etc. |
Writing Designing a brand and a logo |
I. MEETING NEW PEOPLE
MAKING NEW ARRANGEMENTS
|