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Talking about trends

We can describe movements and trends in English in different ways:

  1. Verbs of change.

Upwards

Downwards

Other

climb

expand

go up

grow

increase

pick up

reach a high

recover

rise

gain

improve

peak

jump

bottom out

reach a peak

shoot up

recover

decline

decrease

drop

fall

go down

hit a low

plunge

come down

deteriorate

dip

shrink

slump

take off

slide

fluctuate

remain stable

stabilize

stay the same

level off

remain steady

even out

hold firm

stagnate

slip back

  • A dramatic movement may be expressed by the verbs: rocket, soar, dive, dip.

  • A slight movement can be indicated by: edge up, edge down, dip.

  • The amount of increase can also be indicated using these verbs: halve, double, triple, quadruple, and increase tenfold.

  1. You can be dramatic by adding adjectives and adverbs to your trend descriptions.

Adjectives + nouns

Adverbs + verbs

a sudden increase

a moderate fall

a gradual decline (rise)

a slight rise (increase)

a rapid growth

a sharp jump

a significant decrease

the greatest increase

increase slightly

drop significantly (slightly)

rise sharply

decline slightly

decrease steadily

fall dramatically

grow considerably

  1. Prepositions.

  • Profits rose 11% to $2.7 billion.

  • Profits have gone up from 3 million to 4 million euros.

  • Our business grew by 10% last year.

  • There’s been a decrease in annual sales of 1 million euros.

  • Last year profits stood at 2.5 million pounds.

  • Our household income has actually dropped by 10% to 15 %.

  • The proportion of the food budget that we spend in restaurants has risen from 2% to 4% in the same period.

  • Our expenditure on ready meals fluctuated somewhere between $250 million and $300 million just 2 years ago.

  • This has now jumped by nearly $400 million to almost $700 million.

  1. Different verb forms.

Past simple

We use the past simple to talk about trends that happened in the past and that now finished. It is often used with words and phrases referring to finished periods of time (last year, from 2003-2008, ten years ago, when we installed the new production process).

  • Sales fell between 2000 and 2003.

  • Sales increased during the summer months last year.

Present perfect

We use the present perfect to talk about trends that started in the past period and haven’t yet finished. It is often used with words and phrases referring to unfinished periods of time (since, for, this year).

  • Sales have risen since 2003.

  • Sales have deteriorated this month.

Past perfect and perfect continuous

We use the past perfect or past perfect continuous to talk about trends that had already happened before another event in the past.

  • Sales had already improved when we introduced the new product line in 2006.

  • Sales had been fluctuating before we streamlined the processes.

Present continuous

We use the present continuous to talk about trends and changes that are happening now or around now.

  • Sales are improving now.

  • The sales figures are getting worse and worse.

Will

We use will to predict future trends.

  • Sales will pick up next year.

  • Sales won’t improve in some markets in the foreseeable future.

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